According to Bloombeg's Mark Gurman (paywalled), Apple is experimenting with a new 3D-printing manufacturing process for some device production, starting with the upcoming Apple Watch Series 9 models. MacRumors reports: The new manufacturing process that Apple is testing would use less material than the large slabs of metal that are needed for traditional CNC manufacturing, plus it would cut down on the time that it takes to make new devices. With a technique called "binder jetting," Apple is able to print a device's outline at close to its actual shape using a powdered substance. A second process uses heat and pressure to squeeze the material into a substance that feels like steel, and it is then refined with milling.

Gurman's information echoes what we've already heard from Apple analyst Ming-Chi Kuo. Back in July, Kuo said that the upcoming second-generation Apple Watch Ultra will include 3D printed mechanical parts. Specifically, he claimed that Apple is "actively adopting 3D printing technology," and that some of the titanium components in the new Apple Watch Ultra would be 3D printed. Gurman claims that Apple plans to use this new 3D printing method for the chassis of the stainless steel Apple Watch Series 9 models rather than components for the Ultra but either way, it sounds like Apple is more actively testing this manufacturing method as of 2023. Gurman says that Apple plans to 3D print titanium devices in 2024. The report notes that the shift to 3D printing would also "allow Apple to improve manufacturing times and potentially cut down on costs."

Microsoft is discontinuing Visual Studio for Mac, committing to security updates and platform update compatibility for the next 12 months. 9to5Mac reports: "With today's announcement, we're redirecting our resources and focus to enhance Visual Studio and VS Code, optimizing them for cross-platform development," the company said in the announcement. "No new framework, runtime, or language support will be added to Visual Studio for Mac." The company added: "We will also continue to provide runtime and workload updates so you can continue building and shipping applications built on .NET 6, .NET 7, and the Mono frameworks. While not officially supported, we've also enabled rudimentary support for .NET 8 in Visual Studio for Mac for building and debugging applications."

Once the wheels fall off Visual Studio for Mac, Microsoft recommends accessing its IDE through Windows in a machine virtual on the Mac or in the cloud. Otherwise, Microsoft points to cross-platform compatible developer technology that will run on macOS: "The recently announced C# Dev Kit, .NET MAUI, and Unity Extensions for VS Code are available in preview and are intended to augment VS Code's capabilities for .NET and C# developers. These extensions operate natively across all supported platforms, including macOS, and the experience using these will continue to be improved as they move from preview to GA and beyond."

According to DigiTimes, Apple will receive all TSMC's first-generation 3-nanometer process chips this year for its upcoming devices. MacRumors reports: As early as May, Apple was known to have booked nearly 90% of the Taiwanese pure-play foundry for its upcoming next-gen devices. However, Apple is now projected to take 100% of TSMC's capacity in 2023, due to delays in Intel's wafer needs owing to later modifications to the company's CPU platform design plans. Intel's lack of orders means TSMC's sales of 3nm chips will be significantly lower this year. While TSMC is still expected to experience significant growth in the fourth quarter as it starts mass producing 3nm chips for Apple's needs, they too have been downgraded, according to DigiTimes' industry sources.

The report suggests TSMC's 3nm process output may be reduced to 50,000-60,000 wafers monthly in the fourth quarter, down from the 80,000-100,000 units previously anticipated, due to a cutback in Apple's orders. The current monthly output of TSMC's 3nm process is estimated at approximately 65,000 wafers, the outlet's sources said. Apple's upcoming iPhone 15 Pro models are expected to feature the A17 Bionic processor, Apple's first iPhone chip based on TSMC's first-generation 3nm process, also known as N3B. The E3nm technology is said to deliver a 35% power efficiency improvement and 15% faster performance compared to 4nm, which was used to make the A16 Bionic chip for the iPhone 14 Pro and Pro Max.

Apple's next big product launch is nearly here. The company just sent invitations for an event on September 12th at 1PM ET / 10AM PT, where the company is expected to announce the iPhone 15 lineup and new Apple Watches. The Verge: The iPhone 15 lineup will probably be the star of the show. The iPhone 15 and iPhone 15 Plus are expected to look a lot like the iPhone 14 but with a couple of key differences. The notch at the top of the screen will apparently be replaced by the Dynamic Island that first appeared in the iPhone 14 Pro lineup. The Lightning port might also be replaced by a USB-C port, which could enable faster charging.

According to a recent Apple press release, some developers are reacting with an "audible gasp" when first using the company's upcoming Vision Pro headset. ZDNet reports: Michael Simmons, who's led the team behind popular productivity apps Fantastical and Cardhop described his experience as "like seeing Fantastical for the first time. It felt like I was part of the app." By the time his test session was over, the big takeaway was that "Experiencing spatial computing not only validated the designs we'd been thinking about -- it helped us start thinking not just about left to right or up and down but beyond borders at all." "The first time you see your own app running for real, that's when you get the audible gasp," adds David Smith, podcaster and developer of Widgetsmith.

"It instantly got me thinking about how 3D offerings and visuals could come forward in our experiences," says Chris Delbuck, principal design technologist at Slack, in the Apple press release. Delbuck had first planned to test the iPadOS version of Slack on the Vision Pro, only to realize how much more potential there was in upgrading the UX to suit VisionOS' added layer of depth.

samleecole shares a report from 404 Media, a new independent media company founded by technology journalists Jason Koebler, Emanuel Maiberg, Samantha Cole, and Joseph Cox: Apple told a California legislator that it is formally supporting a right to repair bill in California, a landmark move that suggests big tech manufacturers understand they have lost the battle to monopolize repair, and need to allow consumers and independent repair shops to fix their own electronics. "Apple writes in support of SB 244, and urges members of the California legislature to pass the bill as currently drafted," Apple wrote to Susan Eggman, the sponsor of the bill, in a letter obtained by 404 Media. "We support SB 244 because it includes requirements that protect individual users' safety and security, as well as product manufacturers' intellectual property. We will continue to support the bill, so long as it continues to provide protections for customers and innovators."

This is a landmark shift in policy from Apple, the most powerful electronics manufacturer in the world and, historically, one of the biggest opponents of right to repair legislation nationwide. It means, effectively, that consumers have won. "If California votes yes and continues to raise the bar on electronics repair from other states, it's becoming obvious the fight is over, and that we've won," said Nathan Proctor, Senior Director of consumer rights group U.S. PIRG Campaign for the Right to Repair. "It's going to be show over for consumer electronics. There are other industries where this fight is going to continue, but if a strong bill passes in California, we're winning."

"I would think that passage in California means there'd be a lot of pressure on manufacturers to kind of set the line there and say 'no farther,' because we've now proven to them we can pass laws and change the ways they have to operate," Proctor added. "This shows state advocacy is a good way to deal with large problems that are hard to get through Congress. It shows you can really spread big tech thin if you have a real grassroots network behind you."

iFixit and TechCrunch first reported the news.

A new report from Business Insider (paywalled) describes how Google's employees were "frustrated" at Google's lack of progress when the Vision Pro was unveiled and provides a glimpse of what Google's current plans for an AR product are. Ars Technica reports: The BI report details how Google's latest dead project, Iris, "was beset by a constantly shifting strategy and lack of focus from senior leadership." After "conversations with seven current and former employees close to Google's AR efforts," Business Insider quotes a few of those anonymous employees, with one saying, "Every six months there was a major pivot in the program." At one point Google was working on a pair of custom silicon chips for the glasses' display and compute power and then gave up on the idea of custom chips. That work was apparently near completion, with one person saying, "I think it's weird when you convince yourselves you need to build custom silicon, and then you go and do that -- and then flush it down the toilet."

Display problems led the team to switch from regular eyeglasses to sunglasses and then back again, and the team couldn't settle on a color or monochrome display. Google showed off a pair of Iris glasses at Google I/O that could translate spoken language, then quickly canned the idea. You might think Bavor leaving in February would be good, considering how little traction the AR division managed in the marketplace, but apparently the executive's departure created a "state of chaos" in the division. Google's next AR pivot is a partnership with Samsung, another company that has dabbled in AR/VR for years yet has no current product line. Google, Samsung, and Qualcomm have already vaguely announced an Apple-fighting mixed-reality partnership in February. Plans to actually launch a headset were reportedly delayed in the wake of the Vision Pro unveiling due to the headset not being competitive. The new launch target is sometime around summer 2024, but the report says that "some employees are skeptical [that] will be enough time to launch a product that will wow the public."

According to the report, Samsung wants to follow its usual strategy and "build a headset device similar to Apple's Vision Pro." The project is apparently code-named "Moohan," and if you couldn't already guess from this lineup of companies, it will run Android. Despite acquiring hardware companies like the Micro-LED manufacturer Raxiom and smart glasses-maker North, Google now wants to "pivot to software" and follow the Android model. The partnership with Samsung makes Moohan the most likely project to actually hit the market, but Google still has two other competing XR projects. Raxiom also is apparently still around and works under Paul Greco, Magic Leap's former chief technology officer. Iris' software work has moved to "a new team" and is being turned into a software project codenamed "Betty" that Google wants to pitch to other manufacturers. Samsung doesn't want any of these other parts of Google or other hardware competitors to be privy to its Vision Pro clone, so the three teams are all firewalled off from each other and have to compete for resources. One current employee described the whole situation as "a weird bureaucratic mess."

America's teens hate Android phones, according to a new article from the Wall Street Journal: Melissa Jones, a former teacher in Lebanon, Ind., observes that, among students, it's considered most important to own a new, up-to-date phone. And judging by the copious TikTok content that pits users of the two operating systems against each other — with Android most frequently the butt of the joke — many teens associate Androids with older technology, and older people, no matter how new the phone actually is.

"You're telling me in 2023, you still have a 'Droid?" says 20-year-old online creator Abdoul Chamberlain during a video posted in April. "You gotta be at least 50 years old." The video goes on to say that only parents have Androids, and despite the persistent claims from Android users that features like the cameras or battery life are better on the Android than the iPhone, Chamberlain refuses to get one. Other videos more somberly describe the experience of showing up to high school with an Android phone and being called "broke" or "medieval" by the poster's peers. Still more describe the feeling of being the lone Android user in a group chat of iPhone owners, shamed by texts which, when rendered in Apple's proprietary iMessage platform, appear in a revelatory bright green rather than the cool blue of messages sent between Apple devices.

Apple holds 57% of the phones market versus Android's 42% in the U.S., according to web traffic analysis site Statcounter. The data skews worse for Android when narrowed down to teenagers. According to a survey of 7,100 American teens last year conducted by investment bank Piper Sandler, 87% of teens currently have an iPhone, and 87% plan on sticking with the brand for their next phone.

But the stigma regarding Android phones is mostly an American phenomenon, at least to the degree to which it affects purchase habits. Worldwide, per the same Statcounter report, Androids represent the significant majority of all smartphones, holding a 71% share of sales compared with Apple's 28%.
Two years ago someone asked Reddit's "Ask Teens" forum, do teenagers really hate Android phones? But the responses were a lot more balanced.

"No," replied one (presumably teenaged) Reddit user. "Apple fanboys are just obnoxious, probably because they're knowingly getting scammed."

Apple has joined a coalition of U.S. businesses in protest at India's sudden introduction of tech import restrictions last month, claiming the move will damage New Delhi's ambitions to become a global manufacturing hub and harm consumers. From a report: n a letter sent to U.S. officials this week, eight American trade groups asked the government to urge India to reconsider the policy, which will see the country impose a new license requirement for technology imports from November 1, covering everything from laptops and tablets to servers and datacenter components. India didn't give a reason for the change in rules, but the move is thought to be an effort to boost local manufacturing, forming another prong in Prime Minister Narendra Modi's "Made in India" campaign to encourage domestic manufacturing in the tech sector.

Apple has moved the "end call" button back to the middle of the screen in the newest developer version of iOS 17, released Tuesday. From a report: The move reverses a change that Apple had been considering over the summer, as CNBC reported last week. Previous beta versions of iOS 17 had moved the red "end call" button to the lower right-hand corner, as opposed to centered in the bottom half of the screen, where it had been for years. However, in the most recent developer beta, the end call button is centered vertically, in the middle of three buttons close to the bottom of the screen.

The judge overseeing Apple's "batterygate" iPhone throttling lawsuit has cleared the way for payments to be sent out. MacRumors reports: Apple in 2020 agreed to pay $500 million to settle the "batterygate" lawsuit, which accused the company of secretly throttling older iPhone models. The class action lawsuit was open to U.S. customers who had an iPhone 6, 6 Plus, 6s, 6s Plus, 7, or 7 Plus running iOS 10.2.1 or iOS 11.2 prior to December 21, 2017. [...] Apple ultimately apologized for its lack of communication and dropped the price of battery replacements to $29 through the end of 2018. iPhone owners eligible for a payout would have needed to submit a claim back in 2020, and submissions were open through October 6, 2020. Those who submitted a claim back then will be eligible for a payment, which will be around $65 per claimant.

While Apple's next line of smartwatches is expected to be a minor upgrade, the company is working on a revamped "Watch X" update for the device's 10th anniversary. Bloombeg's Mark Gurman reports: Apple is planning a splashy upgrade for its smartwatch, but you won't see it this year. The 2023 models, due next month, will be a minor refresh -- the kind of incremental update that has characterized the product in recent years. Inside Apple, executives have pondered the idea of switching away from this slow-but-steady annual upgrade cycle. The deliberations haven't gotten far (Apple has dutifully released a new watch every year since the category debuted in 2015), but recent updates to the device underscore why this is even a discussion. [...] Fact is, Apple isn't giving consumers many reasons to buy a new watch with each generation. The company did launch an impressive new Apple Watch Ultra last year that spurred upgrades at the high end, but 2023 will (once again) be another low-key year. [...]

Because of the Apple Watch's slow evolution over the years, the design has remained largely the same since the Series 4 launched in 2018 -- aside from the Ultra model. But that's poised to change. Apple is planning a "Watch X" model to mark the device's 10-year anniversary, and it promises to be the biggest overhaul yet. (The category was unveiled in 2014 and released the following year, so Apple is planning to launch Watch X either in 2024 or 2025.) With the X model, Apple designers are working on a thinner watch case and have explored changing the way bands are attached to the device.

Starting with the original Apple Watch, bands have slid into the sides of the chassis and attached with a locking mechanism. Keeping that design the same let the bands stay compatible with old and new models, but it has downsides. People involved in the development of new Apple Watches say the system takes up a considerable amount of space that could be better filled with a bigger battery or other components. To that end, the company has explored a new magnetic band attachment system, though it's unclear if it will be ready or used in the Watch X revamp. Even bigger changes are coming as well: a microLED display that tops the color and clarity of the current OLED screens, as well as a technology for monitoring blood pressure.

Some iPhone 14 and iPhone 14 Pro owners have complaints reminiscent of the bad old days of "batterygate," reporting that with less than a year of service on the clock, their phones are already reporting more battery degradation than expected. From a report: Sam Kohl of AppleTrack tweeted in July that his iPhone 14 Pro had already dropped to a maximum capacity of 90 percent, a much faster dropoff than previous iPhones he'd owned, and the thread shows many other people with the same experience. Kohl followed up with a video posted yesterday about the issue, saying it makes it hard for him to recommend the phone, especially considering how much it costs with a price of $999.

Officially, Apple says iPhone batteries should "retain up to 80 percent of its original capacity at 500 complete charge cycles." The iPhone 15 series is expected to launch soon, and recent rumors have claimed those devices will see a battery size increase of 10 - 18 percent compared to current devices. He's not the only one seeing these kinds of numbers. Verge alum and Wall Street Journal senior tech columnist Joanna Stern wrote in her newsletter just this week that her iPhone 14 Pro is showing 88 percent battery capacity. Around The Verge, reports are mixed, with two 14 Pros down to 93 and 91 percent and another at 97 percent. In previous years, most haven't seen a drop in reported capacity until two years of use, at least.

Ford has hired former Apple executive Peter Stern to help build new high-margin digital and subscription services. Reuters reports: Stern, who previously oversaw Apple TV+, iCloud and Apple News+, will report to Ford CEO Jim Farley. In his new role, Stern will focus on integrating hardware, software and services across the company's Ford Blue, Model e and Ford Pro units. Like other U.S. automakers, Ford is looking to expand beyond its traditional wholesale-to-dealer business model and build recurring revenues from services connected to its vehicles, much as Apple has built on its hardware products.

Stern joins an executive team at Ford that includes another Apple alumnus, Doug Field, who is chief advanced product development and technology officer. [...] Stern said Ford plans to create "bundles of services" that will provide "safer, more convenient and more productive experiences." "The basis for differentiation is shifting from the vehicles alone to the integration of hardware, software and services," Stern said.

One of Stern's first tasks is to help expand Ford's BlueCruise hands-free driving package, which is being extended to more vehicles in the 2024 model year. Ford will install BlueCruise hardware on another 500,000 vehicles next year, while giving customers the option of activating the subscription package at any point during ownership, rather than just at time of purchase. The automaker plans to offer BlueCruise in a wider variety of Ford and Lincoln models, including F-150, F-150 Lightning, Expedition, Navigator, Nautilus and Corsair.

One of the Mac's built-in malware detection tools may not be working quite as well as you think. From a report: At the Defcon hacker conference in Las Vegas, longtime Mac security researcher Patrick Wardle presented findings today about vulnerabilities in Apple's macOS Background Task Management mechanism, which could be exploited to bypass and, therefore, defeat the company's recently added monitoring tool. There's no foolproof method for catching malware on computers with perfect accuracy because, at their core, malicious programs are just software, like your web browser or chat app. It can be difficult to tell the legitimate programs from the transgressors. So operating system makers like Microsoft and Apple, as well as third-party security companies, are always working to develop new detection mechanisms and tools that can spot potentially malicious software behavior in new ways.

Apple's Background Task Management tool focuses on watching for software "persistence." Malware can be designed to be ephemeral and operate only briefly on a device or until the computer restarts. But it can also be built to establish itself more deeply and "persist" on a target even when the computer is shut down and rebooted. Lots of legitimate software needs persistence so all of your apps and data and preferences will show up as you left them every time you turn on your device. But if software establishes persistence unexpectedly or out of the blue, it could be a sign of something malicious. With this in mind, Apple added Background Task Manager in macOS Ventura, which launched in October 2022, to send notifications both directly to users and to any third-party security tools running on a system if a "persistence event" occurs. This way, if you know you just downloaded and installed a new application, you can disregard the message. But if you didn't, you can investigate the possibility that you've been compromised.

"Owners of some older iPhone models are expected to receive about $65 each," reports SiliconValley.com, "after a judge cleared the way for payments in a class-action lawsuit accusing Apple of secretly throttling phone performance." The Cupertino cell phone giant agreed in 2020 to pay up to $500 million to resolve a lawsuit alleging it had perpetrated "one of the largest consumer frauds in history" by surreptitiously slowing the performance of certain iPhone models to address problems with batteries and processors...

According to the lawsuit, filed in 2018, reports of unexplained iPhone shutdowns began to surface in 2015 and increased in the fall of 2016. Consumers complained their phones were shutting off even though the batteries showed a charge of more than 30%, the lawsuit claimed. The lawsuit claimed the shutdowns resulted from a mismatch between phones' hardware, including batteries and processing chips, and the ever-increasing demands of constantly updating operating systems. Apple tried to fix the problem with a software update, but the update merely throttled device performance to cut the number of shutdowns, the lawsuit claimed... In a 2019 court filing in the case, Apple argued that lithium-ion batteries become less effective with time, repeated charging, extreme temperatures and general use. Updating software, Apple asserted in the filing, entails trade-offs. "Providing more features also introduces complexity and can reduce speed, and increasing features or speed may adversely impact hardware lifespan," the company said.

Consumer grief over the shutdowns and alleged throttling also led to a 2020 lawsuit against Apple by the State of California and Alameda and Los Angeles counties. Apple, admitting to no wrongdoing, settled the case for $113 million.
About 3 million claims were received, the article notes, and two iPhone owners who'd objected to the settlement lost their appeal this week, "removing the final obstacle to the deal..."

"The phones at issue in the case were iPhone 6, 6 Plus, 6s, 6s Plus, and SE devices running operating systems iOS 10.2.1 or later before Dec. 21, 2017, and iPhone 7 and 7 Plus phones running iOS 11.2 or later before that date."

The US Supreme Court let Apple keep its App Store payment rules in place for the time being, rejecting an Epic Games request that would have let developers start directing iPhone users to other purchasing options. From a report: Justice Elena Kagan said she wouldn't let a federal appeals court decision take effect immediately, as Epic had sought. The 9th US Circuit Court of Appeals said earlier this year that Apple violated California's Unfair Competition Law by limiting the ability of developers to communicate about alternative payment systems, including purchases through the Epic Games Store.

Kagan, who gave no explanation, is the justice assigned to handle emergency matters from the San Francisco-based 9th Circuit. Kagan's rejection of Epic means Apple will get a reprieve from the 9th Circuit ruling, though perhaps only a temporary one. The appeals court put its decision on hold to give Apple time to file a Supreme Court appeal later this year, but the ruling will kick in if the justices refuse to hear the case.

An anonymous reader quotes a report from The Verge: Gizmodo editor-in-chief Daniel Ackerman has sued Apple and other parties over the 2023 Apple TV Plus film Tetris, alleging it rips off his 2016 book The Tetris Effect. Ackerman claims Apple, Tetris rightsholder the Tetris Company, the Tetris film's producers, and screenwriter Noah Pink copied "the exact same feel, tone, approach, and scenes" from The Tetris Effect -- particularly its framing of the game's release as a "Cold War spy thriller." Initially reported by Reuters, Ackerman's lawsuit (PDF) outlines a yearslong correspondence with the Tetris Company as he wrote The Tetris Effect. He claims that the Tetris Company was aware of his work and threatened him with legal action for trying to pursue film and TV adaptations of his own book, only to draw heavily from his framing of the Tetris story. "The film liberally borrowed numerous specific sections and events of the book," claims Ackerman.

Apple and the Tetris Company did not immediately respond to requests for comment from The Verge. But Ackerman's case may be difficult given the fact that Tetris and The Tetris Effect both draw on real historical facts, which are not generally protected by copyright law. As a result, the suit relies heavily on arguing that Tetris copies the feel of The Tetris Effect. (He also argues that some potential inventions of the film -- like a guide who turns out to be a secret KGB agent -- are based on speculations in his narrative.) "Ackerman's book took a unique approach to writing about the real history of Tetris, as it not only applied the historical record, but also layered his own original research and ingenuity to create a compelling narrative non-fiction book in the style of a Cold War spy thriller," the suit says. "Mr. Ackerman's literary masterpiece, unlike other articles and writings, dispelled of the emphasis on the actual gameplay and fans, and instead concentrated on the surrounding narrative, action sequences, and adversarial relationship between the players ... This was the identical approach Defendants adopted for the Tetris Film, without notable material distinction."

Ackerman says that he reached out after the Tetris trailer's release and unsuccessfully requested Apple and the other defendants address legal issues before the film's release. His suit alleges copyright infringement and unfair competition, among other offenses.

CNN tells the story of Sandra Shuster, who'd included an airtag with her daughter's $2,000 lacrosse kit on a flight to Denver (with a stop-over in Chicago's O'Hare airport): When they arrived at Denver after midnight, the bag wasn't on the belt. United representatives at Denver gave them a case number and told them the bag should arrive on the 8.30 a.m. flight from Chicago in just a few hours. When it didn't, Shuster called the toll-free number for lost baggage that she'd been given. "They said, 'Your bag's going to come in later today on one of two flights.' I said 'OK, great,' but it never came. So I called later that afternoon and they said 'Your bag is still in Baltimore,'" says Shuster.

There was just one problem: she already knew it wasn't in Baltimore. Three months earlier, Shuster had bought an AirTag — Apple's tracking devices — to know where her daughter's bag was... [T]he AirTag was showing as being at baggage reclaim at O'Hare. "I told them I could see it at Terminal 1 baggage reclaim in Chicago, and they said 'We have no record of it.' I asked them to call Chicago, and they said 'No, we're not allowed.' They said they'd put notes in the system and the baggage team would take care of it."
The airline had mistakenly attached another customer's baggage-claim number to the luggage — so when it arrived at the stop-over in Chicago, baggage handlers couldn't know its ultimate destination, and it was moved to the "reclaim" belt. There were several more communication misfires — but fortunately, Shuster had more than 30,000 unused air miles...

"I jumped on the plane, flew to Chicago, got to baggage claim, and it took them 30 seconds to give me my bag..." Shuster tells CNN. "What was difficult to comprehend was that it would have taken one call to Chicago to locate it, and nobody seemed able to do that... You can't tell me in this day and age, with all the technology available, that they can't figure this stuff out. Airlines need to do better."

United later refunded Shuster's air miles, along with an apology "for the inconvenience you experienced on your recent trip with United."

Filipe Esposito, writing for Apple-focused news site 9to5Mac: As reported by Windows Latest, the Cortana app has received an update via the Microsoft Store after two years without getting a single new feature. But instead of new features, the update pretty much kills Cortana and now shows a message saying that "Cortana in Windows as a standalone app is deprecated." [...] Earlier this week, during a call with investors, Apple CEO Tim Cook reinforced that Apple has been conducting research with a "wide range of AI technologies," including "generative AI" for years. Multiple rumors have pointed to Apple internally developing a technology to compete with ChatGPT. However, while Microsoft and Google have already made their new tools available to the public, Apple is still a long way off.

In the meantime, Siri is still Siri. Even Apple employees complain about "organizational dysfunction and a lack of ambition" when it comes to the development of Apple's virtual assistant. Some employees point out that Siri is still based on a very legacy technology and that improving it would require a lot of efforts. Seeing what other companies are achieving with generative AI, I do think it's time for Apple to give up on Siri and focus its efforts on new technologies. What about you? What are your thoughts on Apple, Siri, and AI?