Communications

Google, Amazon, and Apple Join Forces To Develop IP-based Smart Home Connectivity Standard (venturebeat.com) 43

Google, Amazon, Apple, and other technology companies have teamed up to develop a smart home connectivity standard that makes it easier for software and devices to play ball across the smart home ecosystem. From a report: Connected Home Over IP, as the new working group is called, will be spearheaded by the Zigbee Alliance, a group of companies that develop and maintain the ZigBee standard, which enables close-proximity devices (e.g light switches, smart speakers, locks) to talk to each other in the home. Smart home devices can use any number of protocols, such as Bluetooth, Wi-Fi, Wireless USB, Z-Wave, and ZigBee. Google also develops two open source protocols -- called Weave and Thread. All of these various protocols have inherent benefits and may appeal to equipment manufacturers and IoT system makers for different reasons, but manufacturers have to invest considerable resources to ensure their devices will work with all the others. So the working group is setting out to achieve a common standard for the smart home, based on internet protocol (IP).
Software

Apple Pulls App That Let You Turn Your Phone Into a Virtual iPod With Click Wheel (theverge.com) 39

Rewound, the basic music player app released last week that you could skin to make your iPhone look remarkably like an iPod Classic, has been pulled from the App Store, according to Rewound blog post published on Medium. The Verge reports: The blog says that Apple pulled the app because it copied the iPod's design, charged for Apple Music features, and people could mistake the app for an Apple product. The blog makes the case that the app had a pretty basic interface that looked nothing like an Apple app, and the iPod classic skins didn't come preinstalled. (You had to download them after you had already installed the app.) We've asked Apple for comment, and we'll update this story when we hear back.

The Rewound blog says the iOS app can't be updated without "breaking the app for all 170,000+ users," but the developer, Louis Anslow, says he will attempt to bring the app back in some way. On a GoFundMe page for continued development of Rewound, Anslow says he will "try some tweaks to get Rewound resubmitted" on the App Store and that the GoFundMe will help support development of a web app and an Android app.
On the GoFundMe page, Anslow says it "isn't clear if Apple will ever allow Rewound back on the [App Store]," and states that "we are not promising fully finished versions" of any of the apps.
Software

Fake Princesses, Pulled Teeth, and a Whole Lot of IP Infringement (inputmag.com) 104

Apple says it goes out of its way to protect the safety and security of its young users. The App Store of 2019 tells a different story. Laura June, writing for InputMag: One of the most insidious forms of abuse on modern content platforms is the way unknown creators can co-opt well-known characters. Off-brand Spider-Man and fake Elsa and Anna pop up all over YouTube. I discovered this the hard way two years ago, when I found my daughter watching fake Peppa Pig videos on YouTube, many of them horrific and violent, and preying on the very young (Peppa Pig is a very popular television show for preschoolers). But YouTube, unlike Apple's App Store, is a platform where pretty much anyone can upload anything. And Google, which owns YouTube, doesn't peacock on stage like Tim Cook does, looking down his nose at Facebook and other companies for their lax attitudes on user safety. Given Apple's reputation, it was with some surprise that I found myself in a very similar position several weeks ago, while browsing Apple's App Store for games for my nearly 6-year-old daughter.

[...] Keep in mind, I was not looking for fakes. I fully expected to find only official apps for these company's characters. I didn't expect to find Paw Puppy Smashy Patrol in the store above the official Nickelodeon app PAW Patrol Pup Rescue Pack. Some apps boldly use the official Disney characters in their titles, literally advertising themselves with the copyrighted, intellectual property of a currently airing Disney show. But even the ones that aren't using Disney names in their titles depict characters that look nearly identical to Vampirina, Elsa and Anna, Sofia the First, and so on. The quality of the design varies, but some of them really do feature characters who look exactly like the ones you've come to know and trust (even if they've not-so-cleverly disguised themselves with names like Paw Puppy Smashy Patrol and Ice Queen Adventure). The apps are designed to fool you; fooling you is the goal. They're designed to make you think, "Oh right, Disney! We love Disney, we trust Disney. Let me download that for you, kid!"

Encryption

Apple Used the DMCA to Take Down a Tweet Containing an iPhone Encryption Key (vice.com) 66

Security researchers are accusing Apple of abusing the Digital Millennium Copyright Act (DMCA) to take down a viral tweet and several Reddit posts that discuss techniques and tools to hack iPhones. Lorenzo Franceschi-Bicchierai, reporting for Vice: On Sunday, a security researcher who focuses on iOS and goes by the name Siguza posted a tweet containing what appears to be an encryption key that could be used to reverse engineer the Secure Enclave Processor, the part of the iPhone that handles data encryption and stores other sensitive data. Two days later, a law firm that has worked for Apple in the past sent a DMCA Takedown Notice to Twitter, asking for the tweet to be removed. The company complied, and the tweet became unavailable until today, when it reappeared. In a tweet, Siguza said that the DMCA claim was "retracted." Apple confirmed that it sent the original DMCA takedown request, and later asked Twitter to put the Tweet back online.

At the same time, Reddit received several DMCA takedown requests for posts on r/jailbreak, a popular subreddit where iPhone security researchers and hackers discuss techniques to jailbreak Apple devices, according to the subreddit's moderators. "Admins have not reached out to us in regards to these removals. We have no idea who is submitting these copyright claims," one moderator wrote.

Desktops (Apple)

Apple's New Mac Pro Can Cost $52,000. That's Without the $400 Wheels (bloomberg.com) 273

Apple started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of $50,000. From a report: The new machine, built in Austin, Texas after Apple got tariff relief from the Trump administration, starts at $5,999 for specifications that some programmers, video editors, and photographers might consider measly. Fully loaded, the computer costs more than $52,000, and that's excluding the optional $400 wheels for easily moving the machine around an office. For some professional users, the cost of Apple's new computer is just part of doing business. But for most consumers, the Mac Pro's price is shocking. As one of the most expensive personal computers in the world, some Apple users quickly compared the cost to a car. The base product includes 256 gigabytes of storage, low for professional computers in the same price range. A 4 terabyte option is an extra $1,400. An 8 terabyte upgrade is coming later, according to Apple's website, but pricing hasn't been announced. To increase the computer's RAM memory from 32 gigabytes to 1.5 terabytes is $25,000 extra, the main reason the price can exceed $52,000. Apple said a version of the Mac Pro designed to be racked in data centers costs an extra $500 and will launch later. The Mac Pro does not include a display. Apple put a new Pro Display XDR on sale Tuesday for $4,999.
Businesses

Apple Sues iPhone CPU Design Ace After He Quits To Run Data center Chip Upstart Nuvia (theregister.co.uk) 100

Apple is suing the former chief architect of its iPhone and iPad microprocessors, who in February quit to co-found a data-center chip design biz. From a report: In a complaint filed in the Santa Clara Superior Court, in California, USA, and seen by The Register, the Cupertino goliath claimed Gerard Williams, CEO of semiconductor upstart Nuvia, broke his Apple employment agreement while setting up his new enterprise. Williams -- who oversaw the design of Apple's custom high-performance mobile Arm-compatible processors for nearly a decade -- quit the iGiant in February to head up the newly founded Nuvia. The startup officially came out of stealth mode at the end of November, boasting it had bagged $53m in funding. It appears to be trying to design silicon chips, quite possibly Arm-based ones, for data center systems; it is being coy right now with its plans and intentions.

[...] Apple's lawsuit alleged Williams hid the fact he was preparing to leave Apple to start his own business while still working at Apple, and drew on his work in steering iPhone processor design to create his new company. Crucially, Tim Cook & Co's lawyers claimed he tried to lure away staff from his former employer. All of this was, allegedly, in breach of his contract. The iGiant also reckoned Williams had formed the startup in hope of being bought by Apple to produce future systems for its data centers. [...] Apple's side of the story, however, has been challenged by Williams, who accused the Mac giant of wrongdoing. Last month, his team hit back with a counter argument alleging that Apple doesn't have a legal leg to stand on. The paperwork states Apple's employment contract provisions in this case are not enforceable under California law: they argue the language amounts to a non-compete clause, which is, generally speaking, a no-no in the Golden State. Thus, they say, Williams was allowed to plan and recruit for his new venture while at Apple. [...] They also allege that Apple's evidence in its complaint, notably text messages he exchanged with another Apple engineer and conversations with his eventual Nuvia co-founders, were collected illegally by the highly paranoid iPhone maker.

Privacy

Apple To Speak At CES Conference For First Time In Decades (bloomberg.com) 16

For the first time in nearly three decades, Apple is officially returning to the Consumer Electronics Show in Las Vegas next year. The company is planning to discuss its stance on consumer privacy, "rather than pitch a new hardware product," reports Bloomberg. From the report: The company's senior director of privacy Jane Horvath will be speaking on a "Chief Privacy Officer Roundtable" on Jan. 7, according to the CES agenda. Horvath, along with executives from Facebook Inc., Procter & Gamble Co., and a commissioner from the Federal Trade Commission, will discuss how companies build privacy at scale, regulation and consumer demands. Apple's last major official appearance at CES was in 1992 when then Chief Executive Officer John Sculley gave a presentation at a Chicago version of the summit to introduce the failed Newton device.
Advertising

Apple's Ad-Targeting Crackdown Shakes Up Ad Market (theinformation.com) 105

Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly effective -- posing a problem for advertisers looking to reach affluent consumers. The Information reports: Since Apple introduced what it calls its Intelligent Tracking Prevention feature in September 2017, and with subsequent updates last year, advertisers have largely lost the ability to target people on Safari based on their browsing habits with cookies, the most commonly used technology for tracking. One result: The cost of reaching Safari users has fallen over 60% in the past two years, according to data from ad tech firm Rubicon Project. Meanwhile ad prices on Google's Chrome browser have risen slightly.

That reflects the fact that advertisers pay more money for ads that can be targeted at people with specific demographics and interests. "The allure of a Safari user in an auction has plummeted," said Rubicon Project CEO Michael Barrett. "There's no easy ability to ID a user." This shift is significant because iPhone owners tend to be more affluent and therefore more attractive to advertisers. Moreover, Safari makes up 53% of the mobile browser market in the U.S., according to web analytics service Statscounter. Only about 9% of Safari users on an iPhone allow outside companies to track where they go on the web, according to Nativo, which sells software for online ad selling. It's a similar story on desktop, although Safari has only about 13% of the desktop browser market. In comparison, 79% of people who use Google's Chrome browser allow advertisers to track their browsing habits on mobile devices through cookies. (Nativo doesn't have historical data so couldn't say what these percentages were in the past.)

The Courts

Apple Fails To Stop Class Action Lawsuit Over MacBook Butterfly Keyboards (betanews.com) 36

Mark Wilson quotes BetaNews: Apple has failed in an attempt to block a class action lawsuit being brought against it by a customer who claimed the company concealed the problematic nature of the butterfly keyboard design used in MacBooks.

The proposed lawsuit not only alleges that Apple concealed the fact that MacBook, MacBook Pro and MacBook Air keyboards were prone to failure, but also that design defects left customers out of pocket because of Apple's failure to provide an effective fix.

Engadget argues that Apple "might face an uphill battle in court.

"While the company has never said the butterfly keyboard design was inherently flawed, it instituted repair programs for that keyboard design and even added the latest 13-inch MacBook Pro to the program the moment it became available. Also, the 16-inch MacBook Pro conspicuously reverted to scissor switches in what many see as a tacit acknowledgment that the earlier technology was too fragile."
Iphone

Apple May Use Carbon-Free Aluminum In New iPhones (bloomberg.com) 43

An anonymous reader quotes a report from Bloomberg: Apple is taking delivery this month of the first batch of carbon-free aluminum produced by a Montreal-based venture, helping move the iPhone maker closer to its greenhouse-gas reduction goal. Elysis, a joint venture between Rio Tinto Group and Alcoa Corp. backed by Apple, uses new technology that emits pure oxygen when producing aluminum. Apple has said in an environment report that 80% of its emissions from an iPhone 8 came during the production phase. The metal is also used in iPads, Macs and Apple watches. Rio's commercial network is handling the first delivery to Apple, a Rio spokesman said in an email. The metal being shipped to Apple was produced at the Alcoa Technical Center in Pittsburgh. "This first sale is tangible evidence of our revolutionary work to transform and disrupt the conventional smelting process by making a process that is both more efficient and more sustainable," Benjamin Kahrs, an Alcoa executive vice president and Chief Innovation Officer, said in a statement.
Iphone

Apple Will Reportedly Release An iPhone Without Any Ports In 2021 (9to5mac.com) 91

Apple analyst Ming-Chi Kuo says there will be four new OLED iPhone models in 2020, followed by a new iPhone without a Lightning port in 2021. 9to5Mac reports: In 2021, Kuo is predicting a followup to the iPhone SE 2 as well as a new iPhone model without Lightning connectivity. Kuo says that this would "provide the completely wireless experience," meaning there would be no ports at all rather than a switch to USB-C from Lightning. Kuo implies that Apple only plans to remove the Lightning port from the "highest-end model" at first, rather than from the entire iPhone lineup at once. Kuo says The 2021 followup to the iPhone SE 2, which Kuo refers to as the "iPhone SE 2 Plus," will reportedly feature an all-screen design without a Home button. Kuo predicts this device will have a screen size of either 5.5-inches or 6.1-inches. Interestingly, Kuo says the iPhone SE 2 Plus still won't include Face ID authentication. Instead, Apple is reportedly planning to integrate Touch ID into the power button on the side of the device. As for the 2020 OLED iPhones, here's what Kuo had to say: Kuo predicts that Apple will introduce 5.4-inch, two 6.1-inch, and a 6.7-inch OLED iPhone models in 2020. He says that all four of these iPhones will also feature 5G connectivity. The difference between all of these models, other than screen sizes, will be camera technology. According to Kuo, the 5.4-inch OLED iPhone will feature a dual-camera setup on the back. The lower-end 6.1-inch iPhone will feature a similar dual-camera system. The higher-end 6.1-inch model and the 6.7-inch model will include triple-lens camera setups as well as time-of-flight 3D sensing technology. In terms of design for the 2020 OLED iPhone, Kuo says the form factor will be "similar to the iPhone 4."
Desktops (Apple)

Apple's Activation Lock Will Make It Very Difficult To Refurbish Macs (ifixit.com) 178

Apple's Activation Lock is an anti-theft feature built into iOS, watchOS, and macOS Catalina that prevents people from restoring your Apple devices without your permission. "With the release of macOS Catalina earlier this fall, any Mac that's equipped with Apple's new T2 security chip now comes with Activation Lock," writes iFixit's Craig Lloyd. What this means is that there will likely be thousands of perfectly good Macs being parted out or scrapped instead of being put into the hands of people who could really use them. From the report: Activation Lock was designed to prevent anyone else from using your device if it's ever lost or stolen, and it's built into the "Find My" service on iPhones, iPads, and other Apple devices. When you're getting rid of an old phone, you want to use Apple's Reset feature to wipe the phone clean, which also removes it from Find My iPhone and gets rid of the Activation Lock. But if you forget, and sell your old iPhone to a friend before you properly wipe it, the phone will just keep asking them for your Apple ID before they can set it up as a new phone. In other words, they won't be able to do much with it besides scrap it for parts.

That seems like a nice way to thwart tech thieves, but it also causes unnecessary chaos for recyclers and refurbishers who are wading through piles of locked devices they can't reuse. This reduces the supply of refurbished devices, making them more expensive -- oh, and it's an environmental nightmare. [...] The T2 security chip, however, erases any hope and makes it impossible to do anything on a Mac without the proper Apple ID credentials. Attempting any kind of hardware tinkering on a T2-enabled Mac activates a hardware lock, which can only be undone by connecting the device to Apple-authorized repair software. It's great for device security, but terrible for repair and refurbishment. While recyclers may not be dealing with as many locked Macs as locked iPhones (especially since Activation Lock on Macs is still very new, and there are specific software criteria that need to be met), it's only a matter of time before thousands upon thousands of perfectly working Macs are scrapped or shredded, for lack of an unknown password.

Iphone

The iPhone 11 Pro's Location Data Puzzler (krebsonsecurity.com) 74

Brian Krebs: One of the more curious behaviors of Apple's new iPhone 11 Pro is that it intermittently seeks the user's location information even when all applications and system services on the phone are individually set to never request this data. Apple says this is by design, but that response seems at odds with the company's own privacy policy. The privacy policy available from the iPhone's Location Services screen says, "If Location Services is on, your iPhone will periodically send the geo-tagged locations of nearby Wi-Fi hotspots and cell towers (where supported by a device) in an anonymous and encrypted form to Apple, to be used for augmenting this crowd-sourced database of Wi-Fi hotspot and cell tower locations."

The policy explains users can disable all location services entirely with one swipe (by navigating to Settings > Privacy > Location Services, then switching "Location Services" to "off"). When one does this, the location services indicator -- a small diagonal upward arrow to the left of the battery icon -- no longer appears unless Location Services is re-enabled. The policy continues: "You can also disable location-based system services by tapping on System Services and turning off each location-based system service." But apparently there are some system services on this model (and possibly other iPhone 11 models) which request location data and cannot be disabled by users without completely turning off location services, as the arrow icon still appears periodically even after individually disabling all system services that use location.

Advertising

Apple's and Microsoft's 2019 Holiday Ads: Naughty Or Nice? (fastcompany.com) 71

Long-time Slashdot reader theodp writes: In Apple's 2019 holiday ad The Surprise (YouTube, 11.8M views), the reveal at the end is that two young girls thought to have been frittering away time on their iPads have been making an unforgettable, heartwarming tribute to their recently passed grandmother that brings tears to their grandpa's eyes. "This is a master class in comfy reassurance commercialism," writes Fast Company's Jeff Beer. "It's something we see all the time in advertising, where a product of convenience pitches itself as a problem-solver, simultaneously making you feel less guilty for needing it. Better meals. A cool, organized house. A clean house. Screen time. The emotional journey from haggard travel to family loss to inspirational kids, all set to the soundtrack from perhaps the most tear-inducing scene Pixar ever made? It's a sentimental super weapon."

And in Microsoft's holiday spot Lucy & the Reindeer (YouTube, 66K views), 6-year-old Lucy marches outside and uses her Mom's Surface and Microsoft Translator to question Santa's reindeer ("How do you guys fly? What does Santa do in the summer?") after seeing how Microsoft's Cloud solution enabled her Mom to close a big deal with her Japanese clients without having to understand a word of their language.

So, do the Apple and Microsoft holiday ads appeal to your sentimental or cynical side?

Intel

Intel Says It Sold Its Modem Chip Business To Apple at 'a Multi-Billion Dollar Loss' Because Qualcomm Tactics Left It With No Other Choice (reuters.com) 44

Intel sold its smartphone modem chip business to Apple at "a multi-billion dollar loss," the U.S. chipmaker said in a court filing on Friday, alleging that rival Qualcomm forced it out of the market. From a report: Intel made the claims in a brief filed with the 9th U.S. Circuit Court of Appeals, where Qualcomm is seeking to overturn a sweeping antitrust decision against it after losing a lawsuit by the U.S. Federal Trade Commission. Intel, whose executives testified at the trial, argued on Friday that the ruling should stand. Appeal proceedings are expected to begin in January. In a 233-page decision issued in May, U.S. District Judge Lucy Koh in San Jose wrote that Qualcomm's patent licensing practices "strangled competition" in parts of the market for modem chips that connect smartphones to mobile data networks. She ordered the San Diego-based company to renegotiate licensing agreements at reasonable prices.
Iphone

Jony Ive Has Left Apple 84

Famed designer Jony Ive has disappeared from Apple's Leadership page, signaling an end to his time in Cupertino. Ive joined Apple in 1992 and led the design team from 1996. From a report: Jony Ive's last day at Apple was always a bit of a mystery. The June press release originally announcing his departure only said that it would occur "later this year." Some would say Ive checked out of Apple product design a long time ago after becoming distracted by the design and construction of the company's new spaceship headquarters. Apple will be a client of Ive's new design company, LoveFrom, which the designer started in collaboration with his long-time friend and collaborator Marc Newson.
Apple

Apple Changes Crimea Map To Meet Russian Demands (bbc.com) 112

ardmhacha writes: Apple has complied with Russian demands to show the annexed Crimean peninsula as part of Russian territory on its apps. Russian forces annexed Crimea from Ukraine in March 2014, drawing international condemnation. The region, which has a Russian-speaking majority, is now shown as Russian territory on Apple Maps and its Weather app, when viewed from Russia. But the apps do not show it as part of any country when viewed elsewhere. The State Duma, the Russian parliament's lower house, said in a statement: "Crimea and Sevastopol now appear on Apple devices as Russian territory." Russia treats the naval port city of Sevastopol as a separate region. The BBC tested several iPhones in Moscow and it appears the change affects devices set up to use the Russian edition of Apple's App Store. Apple had been in talks with Russia for several months over what the State Duma described as "inaccuracy" in the way Crimea was labelled. Further reading: Apple Has No Backbone.
Iphone

Right-to-Repair Groups Don't Buy Apple's Answers To Congress (wired.com) 110

Last week, Apple responded to a series of questions that the US House Judiciary Committee sent to it back in September as part of a broader antitrust probe. Apple answered a series of questions about its hardware repair programs. It emphasized that it doesn't restrict repairs or refuse to repair gadgets that might have been fixed previously by unauthorized technicians. For right-to-repair advocates, though, Apple's answers weren't good enough. From a report: Proponents of a more open source approach to repairing gadgets say that Apple's on-the-record responses are examples of "expert question-dodging," or in some cases "downright false." Apple's responses have even raised questions about the definition of a "repair" -- a kind of consumer tech version of what the meaning of the word "is" is. That's according to iFixit, a business built on DIY electronics repairs and one of the more consistently vocal groups in the world of product repairs and sustainability. Now the right-to-repair arm of the US Public Interest Research Group is also weighing in, saying Apple is trying to "weave around key criticisms." The group is lobbying for Congress to take a harder look at Apple's claims. "The fact is that Apple, and many other manufacturers, take all manner of actions that restrict repair, which result in higher costs for consumers and a faster rate of obsolescence," says Nathan Proctor, director of the US PIRG's Right to Repair campaign. Proctor also argues that when Apple offers replacement products instead of repairing a device, it is effectively refusing to repair.
Patents

Court Rules Apple Doesn't Owe Patent Troll $503 Million (cultofmac.com) 29

An appeals court ruled that Apple doesn't have to pay $503 million to VirnetX, a company often accused of being a patent troll. The court didn't reverse the original patent-infringement decision though, it just said the amount must be recalculated or a new trial held. Cult of Mac reports: VirnetX Holding Corp is sometimes referred to as a patent troll because it doesn't produce any products. It just collects patents, forces other companies to pay licensing fees on them, or files lawsuits when it thinks its patents have been infringed. VirnetX and Apple have gone head-to-head multiple times over the years. In this latest case, the iPhone maker was ordered to pay $302.4 million because FaceTime infringes on two patents. This was later increased to $439 million.

The figure had apparently grown to $503 million before the U.S. Court of Appeals for the Federal Circuit rejected that amount, according to Bloomberg. In its decision, the court decided that Apple can't re-argue the question of whether VirnetX's patents are valid. But the company does get a chance to lower the penalty.

China

Apple CEO Tim Cook: China Really Hasn't Pressured Us. (9to5mac.com) 79

hackingbear writes: In a talk with ABC News, Apple CEO Tim Cook discussed Apple's investment in the United States, his relationship with President Trump, China and more. When asked if there was a line Apple would not cross if China pressured the company [to violate user's privacy and rights], Cook said they have never been asked in China by authorities to unlock an iPhone, but added, referring to the U.S., "I have here. And we stood up against that, and said we can't do it," he added. "Our privacy commitment is a worldwide one." When asked why Apple still builds the iPhone in China, Cook said that he actually thinks "the iPhone is made everywhere." "If you look at the glass of the iPhone, which everybody touches all day long, that glass is made in Kentucky. If you were to take apart the iPhone you would see many of the silicone components that are made in the United States as well," he added. "The iPhone is the product of a global supply chain." John Gruber of DaringFireball adds: If China hasn't pressured Apple, why was the Taiwanese flag emoji removed from iOS devices in Hong Kong? It's far from the biggest issue surrounding China. I get that. It's just a flag emoji, and we're talking about a regime that has put over a million people into concentration camps. But it is bullshit. Under the one-country-two-systems arrangement China itself agreed to regarding Hong Kong, there is nothing illegal about the Taiwanese flag. It's flat-out wrong that Apple removed the Taiwanese flag emoji in Hong Kong. But if they did so at the behest of China at least we'd have a reason why. If China hasn't pressured Apple on this point, small though it may be, why in the world did Apple remove the flag? It reeks of cowardice. Further reading: Apple Has No Backbone.

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