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Linux Business

Why Free Software is a Hard Sell 757

jeffro writes "Dont know if this has been submitted yet, but the Independent news UK has a rather newbiesh article on the ups and down of Linux software as a free alternative to Windows. "Perhaps Linux shouldn't be regarded as an operating system at all, but more as a sophisticated multi-player game with a large number of enthusiastic players. You can lose yourself in Linux for hours, tweaking here, updating there. It's great fun if you like that sort of thing. But if you need to produce a document, spreadsheet or presentation, you're still likely to be able to do it faster and better by sticking with the Microsoft devil you know.""
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Why Free Software is a Hard Sell

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  • by Wind_Walker ( 83965 ) on Wednesday December 19, 2001 @12:07PM (#2726213) Homepage Journal
    A prime ingredient of "selling" software is the price. How can you sell something that's free?
    • by Anonymous Coward
      Well, people want something that has a certain amount of 'durability' or at least perceived durability. Actual color magazine ads for Linux software came along eventually. I remember how much more 'legit' a feel Linux had after Linux Journal took off with it's color display ads for Linux products, and it wasn't just weird CD packages from Yggdrasil and InfoMagic.

      The 'commercial face' is important to arriving at success in the marketplace. Let's face it, people are just used to ripping off the shrinkwrap before learing a new software package.
      That perception won't change overnight.
    • by HyperbolicParabaloid ( 220184 ) on Wednesday December 19, 2001 @12:31PM (#2726428) Journal
      I hesitated before I waded down into the muck, but here goes...

      It isn't Linux that is a hard sell, it is the idea of using Linux when your client is waiting for a spreadsheet, and doesn't give a shit what OS you use, only that you should have updated the damn spreadsheet an hour ago that is the hard sell.
      It is a figure of speach.

      Keep in mind that "figure of speech" is just an expression; there is no actual figure involved.
    • by J3zmund ( 301962 ) on Wednesday December 19, 2001 @12:44PM (#2726535)
      I don't know, but the bottled water industry seems to be doing pretty well...
    • I'm sick and tired of listening to shit spouted as fact from all the popular PC periodicals, such as PC Weekly and Wired. The world is listening, and they write these bogus bullshit articles with the slightest hint of fact. Why can't you see that this isn't about what's popular or not? Its not your fucking duty to make ideas popular; its your duty to make sound ideas popular. Is the Microsoft giant a good thing? Is a company that runs a monopoly and has no competition(which equates to no progress) something that we as consumers of computer software want? Then what's the alternative and how can we better it. Don't worry about shit like tech support(or lack thereof) or IT undergrad's opinions. When fire was discovered man didn't know much about it. But they kept using it and it became more refined.

      When journalists like you take a shit on a piece of paper that shows up in a magazine, or web forum, or newspaper, people take notice and gobble it up. Take some responsibility for your actions and at least attempt to tell these people the truth.

      -The key to successful journalism isn't telling readers the facts. It's about FINDING the RIGHT facts to tell the readers.-
    • Why it doesn't sell (Score:3, Interesting)

      by einhverfr ( 238914 )
      But selling can be done for free because you are trying to sell people on the idea of Linux.

      But here is why it does not sell in the corporate desktop environment. I know somebody is going to label this is flamebait but it is the truth-- although Linux works VERY WELL for small desktop installations it is missing one very important thing for the corporate workplace: an enterprise-ready office suite.

      The reason why MS Office has been so successful in the corporate world is that it is extremely powerful. Word is not just a word processor but an actual development platform. So is Excel and Outlook, and while Microsoft has not historically done a good job at making this a secure development platform, it has done an outstanding job of making it powerful. Last I checked, KOffice did not support the kinds of macros that MS Office does, and the only office app for Linux that does is Gnumeric (which kicks Excel's butt IMO). The office application is the primary enterprise application for businesses and it is also an important development platform for enterprise applications.

      I am not saying that one has to have fully-functional programming languages associated with office applications. That is a way to get all sorts of viruses, etc. but the office applications have to support full automation from outside programs and also powerful internal scripting (though preferably sandboxed).

      Do am I a Windows fan? Not at all. In fact, I have seen rapid application development on Linux go from a pipe dream to a reasonable reality in a year and a half, and I think that the office suites will do the same.

      Wold domination takes time ;)
  • by SirSlud ( 67381 ) on Wednesday December 19, 2001 @12:10PM (#2726231) Homepage
    > Perhaps Linux shouldn't be regarded as an operating system at all

    .. well, that certainly puts it on equal terms with Windows.
    • by SirSlud ( 67381 )
      What's with the Mods? Windows HAS an OS, but it packaged with a window manager, a browser, and about a million other software tools that other people /could/ be writing better versions of for a living. So I don't think it's quite trollish (although off-topic, I'll admit ;) to suggest that Windows isn't really an OS, if the authors of the article are so keen on suggesting (somewhat ironically) that Linux shouldn't be considered an OS.
      • Windows HAS an OS, but it packaged with a window manager, a browser, and about a million other software tools that other people /could/ be writing better versions of for a living.

        Ah, but the validity of that argument depends entirely on your perspective. I could just as easily say "Linux HAS an OS, but it is packaged with network stacks, file systems, and lots of other software that could be modularized and rewritten."
        It all depends on what your exact definition of OS is. Including the window manager in the OS is not more or less "correct" in an absolute sense than including the network stack, for example. Can you tell I'm from the microkernel camp? :)
  • Hmmm... (Score:5, Insightful)

    by ivan256 ( 17499 ) on Wednesday December 19, 2001 @12:11PM (#2726235)
    And if you've never touched a computer before, you can probably write that document faster on a piece of paper. Same old story about people not wanting a new learning curve, just written with different words...
    • Exactly. Witness the popularity of automatic over manual with respect to driving, and it's hard to deny that people will very rarely pick the option that requires more learning, even if it does pay off in effenciency, self sufficiency, and performance in the end.
      • Re:Hmmm... (Score:2, Interesting)

        by jaavaaguru ( 261551 )
        I know plerty of people who drive cars with manual transmission, but I don't know anyone who uses automatic transmission. I live in the UK, by the way.

        Also, I did a presentation at University on Monday. I could have chosen to use Powerpoint, but I chose to use KPresenter, because the only comments I've heard people making about powerpoint were in relation to it being "confusing", not working properly, or crashing. My chosen alternative was intuitive to use and caused no problems.

        Having not had much experience of any presentation software up until now, I did give both Powerpoint and KPresenter equal consideration and based my choice purely on efficiency.

        Is this a UK thing? Why would you not choose the most efficient way of doing something? Surely any extra learning is not a problem if the result is increased efficiency. And in the case of software, it's something else to add to your resume.
        • > Is this a UK thing? Why would you not choose the most efficient way of doing something?

          I think so. I think North American culture is still totally engrossed in the instant gratification of things. I have friends who've dropped 2 thousand dollars on computers for things like video production or music production, and have no clue how to use them. We are sold the image that computers need be no more complex than your microwave, but this is obviously not the case; not even in the wizard-laden windows world.

          Everything seems to sell on the basis of accessibility here. I also believe that much of it is connected to where people see their means of livelihood coming from. I believe that NA are far more prone to beliving information if it comes from a wealthy organization as opposed to a poor one. We tend to equate previous success with smarts, for some silly reason.

          Based on my knowledge of the history of music over the past 30 years, the UK consistantly turns out what becomes the 'next big thing' in the US (electronica, trip hop, even back to the pop in the 80s as pioneered by bands like Squeeze, Joe Jackson .. ), and thats my best bit of evidence to contend that UK-ers are generally more open to forgoing immediate accessibility in lieu of a payoff at a later date.

          Those are all SWEEPING generalizations, but I feel comfortable saying that North Americans (disclosure: I'm in NA) generally place ALOT of weight on how 'transparent' a technology is; which isn't really a surprise, as our work hours are among the longest in the world, and we are being pressed to find more time for things like family, managing our mutual funds, and, of course, the commercial-friendly activies that represent attaining your goals, like sky diving or kick boxing.
        • Re:Hmmm... (Score:4, Insightful)

          by Baba Abhui ( 246789 ) on Wednesday December 19, 2001 @01:36PM (#2726931)
          Is this a UK thing? Why would you not choose the most efficient way of doing something?

          In the US, gasoline is cheaper than bottled water or milk. (US$0.95 per US gallon, last time I filled up). In the US, single commuters drive 5000 pound, V8-powered, 4x4 trucks for the 60-mile round trip commute to work, cruising at 80 MPH on the freeway, achieving about 12 MPG. Every day. In the US, if you DON'T drive a humungous off-road vehicle as far as the next time zone at insane speeds every day, you're obviously some kind of tree-hugging-commie-liberal-pussy.

          In other words, efficiency is generally not the chief concern here. In fact, advocating an increase in efficiency is seen by some as un-American (for interfering with Our Way Of Life) and anti-business (for God only knows what half-baked reasons), and that's no exaggeration.
    • Re:Hmmm... (Score:3, Insightful)

      by truesaer ( 135079 )
      Its not as crazy as it sounds. If you're a business owner, do you really want to cause mass chaos to switch people to a new OS? This means that pretty much every application has to be realearned. Productivity will drop like a rock. And unless you're a power user like a developer, who is likely to use some kind of unix anyway (most likely sun or linux), word and excel and windows probably serve your needs nicely.


      Thats the main barrier for business acceptance of Linux. Why should they have a new learning curve when that costs money, and they've already got a workforce that is used to products that are adequate for the tasks that need to be done?

  • That quote is valid. I try to use Gnumeric at home for everything. At work I use Excel for about 90% of the time.

    Excel is very efficient compared to Gnumeric. I've looked up the keyboard shortcuts in gnumeric, but Gnumeric and many of the Linux Office/Productivity offerings have more sharp edges than the MS Office/Corel Office alternatives.

    As I said, I still try use them if at all possible, but they have a ways to go before they offer the same amount of productivity as the finely honed Windows alternatives.

    The products, however, have come a long ways and after a few more versions, I could see them becoming just as efficient for the power-user as the MS offerings. If they go the way that the Web Browsers have, they shall become *more* efficient than the MS offerings.

    • by squaretorus ( 459130 ) on Wednesday December 19, 2001 @12:19PM (#2726312) Homepage Journal
      99% of people using Excel don't kow that if you type jan in one cell, and feb in the next, you can drag out the rest of the year.

      In fact, most of them don't know you call those little boxes CELLS!

      It is those users, not us, that Linux WP and SS need to cater more for - because it is those users that make up the majority of users. Offer a business with a hundred terminals a free alternative to Word and Excel (especially over the coming year when the pressure to go XP mounts) and your offering a HUGE saving.

      Most users simply use excel as a way to format text. Its amazing. But its true!
      • by daeley ( 126313 ) on Wednesday December 19, 2001 @01:08PM (#2726733) Homepage
        don't kow that if you type jan in one cell, and feb in the next, you can drag out the rest of the year.

        You knowing how to do that *must* be a drag. ;-)

        Also, don't start dragging with just JAN in one cell, 'cause it creates a 3x3 grid with the format:

        MARCIA | CAROL | GREG
        JAN | ALICE | PETER
        CINDY | MICHAEL | BOBBY


        Then Alice morphs into the PaperClip(TM) and the spreadsheet style switches to something in 70s style avacado green and forest gold. This will cause permanent retinal damage, so do be careful.
  • by Mwongozi ( 176765 ) <slashthree AT davidglover DOT org> on Wednesday December 19, 2001 @12:11PM (#2726239) Homepage
    Linux is difficult to configure, but that's why companies like SuSE [suse.com] and Mandrake [linux-mandrake.com] produce distributions that are bundled with special graphical widgets to do all that configuration for you. At least with Linux you get the choice.

    At the end of the day, it comes down to what you're used to, really. If you've never used any OS before, you could probably learn Mandrake 8.1 just as fast as Windows XP. If you're used to Windows, Linux is obviously going to seem more difficult. And vice versa.

    • by don_carnage ( 145494 ) on Wednesday December 19, 2001 @12:20PM (#2726333) Homepage

      It's the little things, really. I use Windows at work and at home (for now, soon to be Debian) but recently set up a Red Hat box so that I could play around with a Linux CounterStrike server. While doing some mundane tasks in KDE, I realized that a lot of the "little things" that I have become accustomed to while running Windows weren't present.

      For example, a Yes/No dialog appeared on the screen so I naturally hit "Y" on the keyboard instead of clicking the button. It didn't work. I also found myself trying to hit ALT-F4 to close the current window...it didn't work either.

      Another example: I right-clicked on the desktop expecting to be able to change my screen resolution, but couldn't find the tool to do it. Actually, I hunted for about 1/2 hour before deciding I'd just deal with the current resolution.

      My point is that Linux is a very strong operating system and far more flexible than any Windows product that I've used. However, minor GUI inconvienences can steer people away who don't want to have to re-learn everything that has been burned into their minds for so many years.

      • It's not quite there yet. But, look how far we've
        come in terms of usabality in just the past two
        years or so! The desktop Linux wave is gathering
        momentum. Give it another year or two, and we'll
        have it wired.
      • Try control-alternate-plus to change desktop resolution. If you want ``better'', you have to accept SOME changes!


        I find being able to scroll through several resolutions with a keypress more convenient than the right-click-the-desk-top-and-click-and-click... approach. If you have it set up so that the virtual desktop is bigger than the actual at the lower resolutions, then you will especially appreciate being able to switch with a key-chord. It seems that almost every thing is configurable, including what key-chords toggle between windows, desktops, et cetera.


        As for the pop-up windows stealing focus, that happens to me all the time under KDE, and I detest it. If I figure out how to turn it off, I'll try to let you know how to turn it on.

      • For example, a Yes/No dialog appeared on the screen so I naturally hit "Y" on the keyboard instead of clicking the button. It didn't work. I also found myself trying to hit ALT-F4 to close the current window...it didn't work either.

        Another example: I right-clicked on the desktop expecting to be able to change my screen resolution, but couldn't find the tool to do it. Actually, I hunted for about 1/2 hour before deciding I'd just deal with the current resolution.

        You're right that there are a *lot* of small differences between the user interfaces for the operating systems. And there are a *LOT* of consistancy problems within each of the interfaces. But it seems to me that most of what you've brought up are not actually detractions from Linux. But rather detractions from having to learn the quirks of something different than what you're used to.

        There are *lots* of similar quirks going from Linux to winders. For example, why can't I set up WinXP so that I hit Ctl-Alt-F8 to switch to my wife's GUI environment, and Ctl-Alt-F7 to switch back to mine? The reality is that the functionality exists in both WinXP and Linux. It should not count as a detraction to WinXP that the method of using the feature is different than my personal preferance. Similarly, it should not count as a detraction to Linux that the way that you change graphics resolution is not what you'd prefer.

        Frankly, it should not be surprising that if you go from using an OS intended to serve the lowest common denominator, to an OS intended for flexibility that you'll have to learn some new things. It's akin to the difference between riding an airplane to get where you want to go, and flying your own airplane. The latter is dramatically more flexible, but requires a dramatically larger skill set.

      • by Psiren ( 6145 )
        None of what you miss there has anything to do with Linux per se. The hitting Y for yes is mostly an X toolkit issue. ALT-F4 is Window Manager territory. Right click is again Window Manager, but changing resolution is an X thing. None of this has anything at all to do with Linux. Linux doesn't need X, and X doesn't need Linux. They are seperate things.
        • None of this has anything at all to do with Linux.

          That is part of the problem with trying to use Linux. I get my kernal from one group of individuals, my window manager from another, my drivers from some guy in North Carolina, and all of it bundled by a distribution company.

          When common-users (and even tech-minded Windows and Mac users) install Linux, it is *the entire* experience that they are going to judge on, much like the original poster. Linux advocates need to get that into their head.

          Your post reminds me of ThankGeeks' T-Shirts: "It is a hardware problem," "It is a software problem."
    • Despite all the linux hype, it is still harder to install, maintain, and use than windows is. It is supposedly more reliable, but I've had applications fail in linux time after time because of faulty support, while windows BSOD's occasionally. In my experience, very occasionally. I can't remember the last time windows crashed independant of my tinkering. (i.e., not windows' fault. Even macs crash more frequently when I do think I know I shouldn't)

      All that aside, I'd still use linux if it were more supported. For the most part though, nearly ever driver and application has a windows version. Although more and more are supported under linux everyday, or can be emultaed under programs such as wine, its still a long way from being supported even as much as mac's are.

      My point, though, is that although it may be just as easy to learn a particular linux bundle as it is to learn windows, until I can do all the things I do under windows, I won't get rid of it, neither will I advise anyone else to.

      • by Genom ( 3868 ) on Wednesday December 19, 2001 @01:04PM (#2726696)
        Despite all the linux hype, it is still harder to install, maintain, and use than windows is.

        I'd disagree.

        On the installation front, remember that most users don't ever install Windows. It's installed for them by the OEM. So they never touch the installer. You and me, on the other hand, have been through the installer a few times, I'm sure.

        Ease of installation is a tough concept, because it can mean a lot of things. Windows doesn't care what you have on your disk, whether you're already dual-booting, or whether you really want to install all of the crap they want you to. They simply wipe out the files on your disk (whether you want to or not), overwrite your MBR (again, you have no choice in the matter - it's MS's way or the highway), and fills your disk with bunches of useless tools that you won't ever use, but that MS *wants* you to use (ex: all of the damn MSN adware in XP - ick!)

        Mandrake, on the other hand, has a damn-near-perfect installer. It asks you what YOU want to do, while suggesting somewhat reasonable defaults. It doesn't do much without asking first, and never assumes that it knows better than you do.

        Debian's installer is a bit old-fashioned, but once you know your way around it, it's not as bad as everyone says it is. There's a lot of room for improvement though.

        Now, if you're not actually talking about ease of installation, but about hardware recognition - you're right - linux is a bit behind Windows in that area. BUT it is getting better. RedHat 7.2 is able to correctly identify all the hardware in my VAIO F650 laptop - that's a signifigant improvement! Remember that a lot of manufacturers only release drivers for Windows - so linux users generally have to wait until the hardware is reverse-engineered, or the company gets around to releasing potentially buggy drivers. It's not the fault of the OS, although many people place the blame there.

        Maintenance is another issue. I've never seen anything on Windows that can even compete with Debian's apt. Want program X? apt-get install program-x, and you're done!

        RedHat and Mandrake have similar (but IMHO lesser) tools to deal with their RPM based setups (and yes, I know that apt has been ported to RPM-based distros - it's not in widespread use over there though).

        Windows has "Windows Update" for the OS itself, and then various other update channels for other pieces of software. Of course, the actual information that you get through Windows Update is sketchy at best, and often there are undocumented "updates" to programs you might use all the time, that drastically change functionality.

        On the security side of maintenance, MS has long been a firm believer in "Security by Obscurity" - basically they don't want people to tell anyone but them about security issues with their software, believeing that if the knowledge of the hole isn't widespread, that it won't be a problem. Yeah, right. When they do release a public patch for a security hole, it's often because a small hole they figured noone would ever exploit has now been exploited on a grand scale by some new email virus. Let's not get into the auto-execution of attachments or ability to masquerade a VBS as another type of file...

        Linux users, by and large, are very open about any security flaws found in their software. When they are found, they are generally patched very quickly - often before an exploit reaches the epic proportions of certain exploits on the Windows side. That's not to say there aren't occurances of widespread worms and viruses on the Linux side of things - but they're fewer and further between than Windows ones. Probably at least partially because Linux users tend to be a bit more security concious than your average Windows user...but I won't get into that ;)

        As for usability - it's all about familiarity. Windows *seems* easier, because people have grown accustomed to it - not because it actually *is* any easier. I'd bet that an avid user of both OS's could sit down with a completely new user (who has never operated Windows or *nix before, but is willing to learn) under either OS and make that person equally proficient. Why? Because they have no ingrown habits to unlearn.

        Converts from Windows to *nix-based OS's always say at the outset that *nix is "Hard to use" - when really what they mean is that *nix is "different from what they're used to". I bet the same could be said for a long-time *nix user that touches Windows for the first time.

        Your second paragraph is all about drivers. You want more hardware supported under linux? Tell that to the manufacturers of the hardware. Don't blame the OS. Tell the GPL zealots to stop minding proprietary kernel modules quite so much - and at least allow hardware manufacturers to distribute a loadable module for their hardware. Tell the hardware companies that you use Linux and that you would *like* to use their hardware, but can't because they only release drivers for MS and Apple OS's. Tell them that you have friends who are in the same situation. You'd like to buy their stuff and give them money - but you don't want to have to also give money to MS for that ability. If enough of us speak, some of them will listen. If some of them embrace the spirit of OSS and opensource their driver modules, even better - but let's at least let them get the support in there.

        Your last paragraph is a quandry - you *can* do all the things you can do under Windows - you just have to go about them in different ways. For example, you can't play most Quicktime movies - as the codec (Sorenson) that is used is proprietary, and the company that owns it will not allow linux-based players to use it without cost. Under Windows, Apple eats that cost, and releases a free player. They don't release that player for Linux, so either you have to eat the cost yourself and develop a player, or you have to go to Apple and tell them to release their player for Linux.

        There are lots of other examples that work the same way. Some company has a proprietary widget - one that another company uses. The second company eats the cost of the wiget and releases a free player, but charges for the creation software. If they don't release their free player under your OS of choice, you're SOL. That's not the OS's fault - but that's where the blame is being laid.

        I think people need ot be better educated about where the real problems lie - rather than just blaming everything on the OS.
    • by sketerpot ( 454020 ) <sketerpotNO@SPAMgmail.com> on Wednesday December 19, 2001 @12:26PM (#2726389)
      I can imagine what the article would be like if everyone learned Linux and Windows was in the newcomer position.

      Why Windows is a hard sell

      Windows is an operating system and has plenty of software, but can it really measure up to the power of Linux? Its frequent errors and bugs are enough to annoy anyone, and its GUI doesn't even support virtual desktops. It has some usability advantages, such as a single widget set, but these are outweighed by its tendency to hide the option you're looking for in layers of user obsequiousness.
      ...
      Perhaps Windows shouldn't be regarded as an OS at all, but more of a multiplayer game with a number of naiive players. You can lose yourself for hours, looking for the proper driver configuration for some software it doesn't support. It's great fun if you like that sort of thing. But if you need to produce a good document, you'ss probably be able to do it better and more easily on Linux with a good tool made for the job.

    • Hey tell me :

      I want to install Nvidia drivers on a Dual PIII.
      Mandrake 8.1
      X 4.1 something.

      Ok now you go and install just with the Widgets.
      Try.
      Hard.

      Then write me tomorrow and tell me about the exhilirating experience.
      I lost a nice 2 hours before getting back to Make.

      Yes Mandrake is Way easy to install.
      But not yet as polished as windows.

      Sometimes it can be complicated to install something on Windows.
      Sometimes it's just impossible under X on Linux.
      And Johnny Lawnmover WON'T have the same patience as me and will install a Bootleg Windows within 30 minutes.

      It's not only a learning curve problem. It's just you cannot yet compete with Windows on "Dummy Mode PC User".

      Or have EVERYTHING available through Widgets. Including the Make command, with Make Dep, Make World, every option, but on a nice GUI. Not just "special graphical widgets" that often propose the same configuration options as the one you just tried with different names and colors.

      I'm used to Windows (since V2.0 8| at the time I was looking for apps on REM, the concurrent, but didn't find any...)

      I'm installing Linux since Redhat 4.x
      And it's still not my day to day OS.

      I come, install (better and better), play for 3-4 hours, then want to duplicate my favorite app from Windows (Quake 8) and ends up 5 hours with Nvidia drivers / Open GL and others just to hear that "Quake won't install, Open GL not recognized" and other swearwords.

      Windows is "Dummy Mode Friendly"
      I want Linux to be the same.
      Just like MacOSX. 2 modes. 2 worlds. Together. And let the hacker take hane and let the luser use shiny GUI

      Now flame me. I want to use Linux. It has come a lloooonnngggg way. But not yet versatile enough ? possibly.

      I want an OS where I don't have to engage my brain to work. caus I don't have 5 hours to solve a problem.
  • The old sayings.. (Score:5, Interesting)

    by Erasei ( 315737 ) on Wednesday December 19, 2001 @12:11PM (#2726243) Homepage
    I think a lot of people still believe in the old saying You get what you pay for. While the /. crowd knows this doesn't always apply, the average user is what any *nix desktop OS has yet to convince is worth the trouble of upgrading.

    Linux will appeal to anyone that is well versed in computer OSes for many different reasons.. but then again, they aren't the ones that need Linux -sold- to them.
  • While Linux is gradually making in-roads on the desktop, that is not were the present strength lies. It is best suited in the server arena, where spiffy user interfaces and good spreadsheet programs mean much less than stability, speed and ease of remote administration.

    The article looks to be oriented from the desktop user's perspective, where it's the applications that matter, not the OS.
  • simple answer (Score:5, Interesting)

    by Lumpy ( 12016 ) on Wednesday December 19, 2001 @12:14PM (#2726260) Homepage
    As a once-was computer reseller I'll tell you. It is really easy to blame things on microsoft, you can get 900 different windows for dummies, morons, complete idiots, treestumps type books out there and Linux has to fight an uphill battle against FUD.

    Couple with this that best-buy employees cant tell you the difference between linux and windows let alone answer a hard question like how to change the background wallpaper on linux. The salespeople are not there to support it (they arent there to support windows, but linux is a magnitude more powerful and therefore scary.)

    Gateway wants to be able to tell the user "pop-in the restore cd and reboot, yes all your data is gone now, windows does that."

    All the questions asked by users back in 1980-1990 will be asked again with linux and computer sellers dont want to answer them.

    Linux looks like it needs more support than windows, in reality it does not, but it's "different" and that scares companies that are used to their current cash cow.
    • by OmegaDan ( 101255 ) on Wednesday December 19, 2001 @01:51PM (#2727026) Homepage
      Your almost on to something here :) Nobody wants to be *responsible* for anything -- this is the problem. The OEM dosen't want to provide tech support, the reseller (best buys etc.) dosen't want to provide support -- and lastly, the *USER* himself dosen't want to be responsible for learning anything. He'd rather just call someone to hold his hand through the problem ... Everyone is actively trying to pass the buck

      The most influence MS has had on the industry is changing the attitude of users, "If I don't understand this it's YOUR fault, I shouldn't have to learn anything." This is the legacy of bill.

      People are completley content to use what they are comfortable with.

      Funny anticdote to support my point: I work in a research lab as a sysadmin ... a few years ago when I had just gotten the job, my boss comes up to me and asks,
      "What do people use to read their email?"
      "Umm, im not sure I understand the question?"
      "You know, what would a CEO use to read his email"
      ... he then explains to me that for the last 9 years hes been using "tail" to read his mail and he dosen't much like the program ...

      "Hmmm, I've never heard of that email program before"

      "no, its the unix command tail"

      at this point I realized that he'd been running tail on his mail spool to read it for the last 9 years ... (for the non-unix users, tail is a command which displays the last n lines of a file, in this case, his mail spool) ... took about everything I had to not laugh :)
  • by Sunken Kursk ( 518450 ) on Wednesday December 19, 2001 @12:14PM (#2726263) Homepage

    is name recognition. Yes, Linux is generally recognized by the public, but that's about as far as it goes. And when people hear Linux, they think "Server operating system that is constantly being worked on." I don't know of one person in my company that would even think to use Linux as a desktop OS. That's not to say there aren't any good applications for Linux for desktop work (StarOffice is great), but none of those applications have the name recognition that competing Microsoft products have.

    When it comes to free software, the name recognition it gets is "You get what you pay for." Most people don't understand that "free" refers to the licensing restrictions, not to the monetary cost of acquiring the software.

    Free software will eventually become more of an option to business. Microsoft will see to it by shooting itself in the foot with its XP licensing structures. Time is on our side. As more companies suffer under Office and Windows renewal fees, they will begin to explore other options. And as more employees begin to see the advantages of free software, they will begin to use it at home. In this case, Microsoft ends up being our ally. (Strange, huh?)

    • OK, I've used Linux a little (trying to learn more).I've said this before and it's still true: I've yet to meet a management/PHB who knows what "linux" is. Most of them will vaguely recognize "unix" as "some operating system people used to run before Windows came along, it probably runs that old mainframe back at corporate accounting (wrong of course, it's an AS/400, but no matter".

      In other words, someone out of the IT field.
  • by jsse ( 254124 ) on Wednesday December 19, 2001 @12:15PM (#2726275) Homepage Journal
    a sophisticated multi-player game with a large number of enthusiastic players

    That explain why I'm still stuck at (run)level 2 after years of playing...
  • by ajuda ( 124386 )
    [Linux] uses an "open-source" model, so its users can suggest - or even write their own - enhancements to the operating system, which can then be incorporated in future releases

    [SNIP]

    Of course, the development of new versions of Linux follows exactly the same process used by Microsoft

    hmm... does this mean Microsoft is opensource? Where can I get the RPM of XP?

  • Yes and no (Score:3, Interesting)

    by smoon ( 16873 ) on Wednesday December 19, 2001 @12:16PM (#2726281) Homepage
    Lets face it: Linux is not a clear choice for joe idiot consumer looking to buy a PC to put under the xmas tree.

    At the same time, it's come a _long_ way in just a few years. I'd bet my job (well, actually I just about have) that Linux is a better business desktop than Windows. For a business, Linux makes a lot of sense. It gets you off the Microsoft-upgrade-churn cycle, most everything you'd want is freely available, and the simplicity of administration and the excellent security make it a great choice.

    Yes, KDE/Koffice, Gnome/'Gnome office', and StarOffice are not MS-Office. So what? As more businesses adopt Linux as their desktop, manufacturers will take note and start offering it, ISVs will take note and start selling more software, and consumers will take note and start buying linux for home since they want to be compatible with what's at the office. Same sort of cycle that made the IBM PC more popular than the Mac back in the late 80's/early 90's.

    This might not be the year of linux for the consumer, but it's getting close for linux on corporate desktops.
  • "...if you need to produce a document, spreadsheet or presentation, you're still likely to be able to do it faster and better by sticking with the Microsoft devil you know."

    In the same spirit as touch typing vs. two fingering it, do the windows solutions really produce better output than TeX and your favorite external utils to make figures (gnuplot).

    People go on and on about how great Word or it's Linux clones are. They are admitidly as easy to get started on as two fingering it, but I don't think they can touch LaTeX for quality and speed, once you get the hang of it.
  • Really? (Score:2, Interesting)

    I just passed in my independent study paper (saved in winword/2000) using Staroffice and I didn't have a single problem.

    I don't need microsoft to get my job done... and never will.
  • hehehe (Score:2, Interesting)

    I liked this part:

    "For while Linux has a large presence in the server marketplace, it doesn't cut it as a desktop operating system. That's not through any technical shortcomings of the product itself, but rather the technical shortcomings of users"

    It's funny because it's true.
  • by reaper20 ( 23396 ) on Wednesday December 19, 2001 @12:17PM (#2726292) Homepage
    Article is already slashdotted, but coming for experience, it is hard to sell OSS to PHBs that are used to paying serious cash for something as simple as email.

    Recently I convinced a client to use Linux/Apache over Win/IIS. He couldn't believe that you can setup a webserver without paying for the software. He would have spent alot more money on the close source solution.

    The only way he would agree to my solution was if I set up both a Lin and Win box, show that the Linux box could do all of the same things as the Windows server. Once I did that then he sprung for the total Linux solution.

    Of course, the kicker would be,

    "You know, we saved you about $100,000 in software costs, why don't you donate 10% of that cost to Debian and/or Apache."
    "Um, no."
  • Linux isn't an operating system. Linux is a kernel. RedHat, Mandrake, SUSE, etc. are operating systems.

    Kernel + Userland = Operating system.
  • Given the proper distro, you can pretty much use KDE apps to whip up business documents quickly. I'm not saying that this is what most business people are likely to do, but it can be done.

    In any case, I think its been fairly well concluded and beaten to death that Linux is unlikely to ever give Microsoft any real competition in desktop business apps, and everyone seems to be at peace with this, so it really is a dead issue.

  • by kraaze2 ( 473447 ) on Wednesday December 19, 2001 @12:19PM (#2726319)
    One flaw in that article that jumped right out at me is the claim that Intel has shown no software support for Linux.

    Intel has put software support behind Linux where it counts: device drivers.

    For most Linux device drivers, I scour the web or my distribution media for third-party written drivers. When I need Intel networking or graphics drivers for Linux, I go to support.intel.com.
  • Key phrase ... (Score:5, Interesting)

    by King Of Chat ( 469438 ) <fecking_address@hotmail.com> on Wednesday December 19, 2001 @12:20PM (#2726327) Homepage Journal
    The Microsoft devil you know

    Key word - "know". I'm sure it would be possible to produce open source versions of stuff like Office which had the same UI etc. so users could pick them up and use them quickly. Possible, yes but you'd be drowned in lawsuits before you could say frost pist.

    This is interesting. Imagine if, in the early days of motoring, someone had copyrighted having the gas pedal on the right, the brake in the middle, the clutch on the left, the steering wheel etc. Basically, the user-interface for a car. All the UIs for all the different makes would have to be different. How would that work? Eventually, the car with the most popular UI would become a default monopoly. Either that, or they'd be a lot of wrecks when people changed brands.

    People are comfortable with what they know. It's not legally possible to produce something which they can operate in the same way to get the same result - even if, under the hood, it's completely different.
  • by oGMo ( 379 )

    This article is pretty much a glorified troll, complete with reasonably-stated FUD. You can tell the difference though because you get that weird gut feeling that something is wrong. Let's analyze just the quote:

    • "Perhaps Linux shouldn't be regarded as an operating system at all, but more as a sophisticated multi-player game with a large number of enthusiastic players."

      Wow, this is a good one. Linux isn't really an OS---just a game. Read: it may be good for entertainment value, but is not something a business would use. This sounds like something out of a Microsoft spin factory.

    • "You can lose yourself in Linux for hours, tweaking here, updating there. It's great fun if you like that sort of thing."

      Read: it takes forever to configure the thing, it's not just point and click.

    • "But if you need to produce a document, spreadsheet or presentation, you're still likely to be able to do it faster and better by sticking with the Microsoft devil you know."

      Read: I'm too dumb to figure out StarOffice, because it doesn't say "Microsoft" on the side of the box. (Or one of the countless alternatives. I'm preaching to the choir here, of course, and you know what's out there already.)

    Just a product of your typical FUD factory. Some of these might have been valid concerns 5-10 years ago, but come on. Quit trolling. Even the "popular" news rags don't spout this stuff anymore.

  • by night_flyer ( 453866 ) on Wednesday December 19, 2001 @12:21PM (#2726337) Homepage
    ...isnt selling as well as expected either. Average users, unlike corporations arent as willing or likely to change ANYTHING, be it over to Linux, or "up" to XP.

    The article was on MSNBC, but has mysteriously vanished...
  • I run Linux (Mandrake) and have run RedHat, Slackware and other variants in the past. I also run Windows, Solaris, etc.

    This article has a point - my parents can't use Linux. And I don't have the time to support them, even if I wanted to.

    It's just like cars- people used to look and be afraid of those "new-fangled" [aaaminneapolis.com] beasts. And at first they were a pain. You had to hand start them with a crank. They didn't have windshields, so you had to wear goggles and get dirty. Then, the innovation started- windshields, steering wheels (instead of yokes), electric starters, automatic transmissions, a/c, power everything. Today, you can buy a car and if it's not a Yugo, it will probably run for a few hundred thousand miles. And it comes loaded with all kinds of neat toys.

    Until the system [linux] can run without having to use a shell, manual tweeks, etc. it won't fly in the consumer world. Each release gets better, but it's still not there.

    The other problem, as many have mentioned, is the amount of software available for Linux (and the means of installing it) is still a bit clumsy. Most [l]users want a GUI installation that does everything for them. And there isn't anything wrong with that. Does everyone who drives a car know exactly how that internal combustion (or electric) engine works? No...

    -My $.02
  • Although I read through the whole article, the headline was enough to comment on:

    Linux has comparable programs and it's free. So why does nobody offer it on PCs?

    What the article fails to address is that fact that OEMs CAN'T bundle Linux with Windows, or else it violates their Agreement with Microsoft.

    Most OEMs are afraid to even offer anything but Windows, for fear that MS will cut them off, which would immediately cripple their business. It's not that Linux is a hard sell, its that it just isn't sold by OEMs for standard desktops, period.
  • ...as the saying goes. I use Linux in several areas of my consulting, but I would not attempt to make my users work in it as a desktop operating system. In the future more advances may be made in the ease of use area, but the fact is most users are not willing to learn Unix-like quirks. That isn't an argument against the Unix model, just the fact that most desktop users are more focused on the presentation that is due in 2 hours than learning a new language for interaction with the computer. Yes there are productivity applications, but they are not as smooth as Office (for those not versed in Unixisms), especially to the novice user who can't get the informal support of coworkers on "how do I center mail merge this spreadsheet of names with this word processing document".

    That said, there is a lot of productivity found for me to use it in server roles where the users could care less how the interactions are performed. I can save the user money and set up a low end box as a file server (compatible with Windows) and never have to worry about needing to reset again until upgrade time. Cost savings in hardware/software and my time.

    The realization needs to be that technical people see the merits of Linux (cheap, malliable and crashproof) but those merits mean little to a non technical user, who can barely remember how to cut and paste.
  • The point (Score:3, Interesting)

    by smaughster ( 227985 ) on Wednesday December 19, 2001 @12:22PM (#2726354)
    As the article states: . It's a real achievement, in fact XP could be the first Microsoft operating system that people don't talk about, simply because the user doesn't have to worry about it - it's like a TV, you turn it on and it works. All the time.

    To most users, this is how an os should be. A necessary thing which does what is does when it should do it wihtout the user having to wonder how or why.

    If you are the type who screws open the vacuum cleaner to find out how it works, then you are likely to install linux and have fun fiddling with it. The hours spend are hobby and learning time. The fact that all the software to play with is free is a nice add-on.

    If you are the type who couldn't care less how stuff works, but just wants it to work to play games, to make a presentation or whatever turns you on, then every minute spend learning stuff and fiddling with an os to get things to work feels like eternity. The fact that all the software is free only confirms your feeling that there *has* to be a reason why it is free.

    So it isn't that free software is a hard sell, it is hard to sell because a lot of people do not see their time as being free too.
  • by abischof ( 255 ) <alex&spamcop,net> on Wednesday December 19, 2001 @12:22PM (#2726357) Homepage
    Though most of the article is about right, it is a bit misguided at times:
    • Some of the default settings make it all too easy to destroy the existing contents of your hard disk. [?!]
    But, I also happened to come across this article at The Register [theregister.co.uk] that actually provides for a more balanced look at the install process:
    • As for other hardware detection, Mandrake was infallible. The drives; the wheel-mouse, the keyboard, the monitor, the video card (nVidia Ge-Force AGP 64 MB), the sound card (SoundBlaster Live), all of it. All I had to do was confirm its choices every now and then.
    So, Mandrake 8.1 looks like a good choice for a beginner, and I definitely look forward to Mandrake 9.x :).
  • Why I Push Windows (Score:5, Insightful)

    by Merry_B.Buck ( 539837 ) <MeriadocB_Buck2 AT yahoo DOT com> on Wednesday December 19, 2001 @12:23PM (#2726362) Homepage Journal
    Good article, especially the comments about the cost of support staff for Linux. I doubt the "core problem with Linux is that you've got to work hard to connect USB drivers", though.

    I've sold both Windows and Linux based tools for awhile, after after a lot of soul-searching (and checkbook-balancing), I've decided I prefer selling Windows solutions. Four reasons --
    • It's easier to offload Windows work to others because there are more people capable of doing basic tasks on Windows than can do it in Linux.
    • Windows offers better profit margins...It's easier for me to mark up $1000 software by 10% than it is for me to charge a $100 "price" for free software.
    • There's more training available for Windows tools than Linux stuff. Linux is mostly learn-as-you-go or learn-from-a-friend. I hate it, but local training companies are bursting with classes, books, and testing for MS stuff.
    • It's what my customers ask for. People start conversations with me all the time by asking, "Can you handle this Windows issue..." I almost never hear "Can you help me with this Linux problem..." (possibly because, as the article points out, Linux users aren't as technically challenged as MS users.)

    I still prefer Linux for *my* stuff -- I just like Windows for *other people's* stuff.
  • I see this is a two-pronged issue. On one side we have the familiar /. argument that M$' dominance is simply a self-fulfilling prophecy based on its existing monopoly. Of course people are more familiar with it because it's ubiquitous.

    The other issue is whether hackers WANT to make Linux as easy and straightforward as Windows. I think the reality has to be faced that _choice_ means a certain level of complexity, and complexity is a burden to ease-of-use. I would argue that the very advantage Windows has for the common user is diametrically opposed to the goal of Linux hackers everywhere which is to make the system as robust as possible.

    That said, I don't think it's impossible for Linux to break into the desktop market. All that is needed is for GUI developers to start emphasizing Windows-like functionality that makes it easy for newbies to pick up the OS. I think that the current problem is that these goals have only come to be emphasized recently.

    I think the reason M$ is so scared of Linux recently has to do with the fact that Linux isn't dependent on winning this battle anytime soon. It doesn't have earnings report deadlines or any other interest in profitability. It can simply keep chugging along until one day it is suddenly winning...
  • Do these people even read the GNU? Do they even know what Open Source means? Its not about selling the software. Its not about selling the information. Its about selling the services. Someone has to write the code, charge for the code to be written instead of for the packaged product and you have a business. Redhat sells services for free software and is making alot of money. They continue to profit without selling software. RedHat Profits surpass expectations again [zdnet.com] Now enough about redhat, lets talk about the ways to sell services and the purpose of the GNU. The GNU is here so that people will be able to freely share source code / information with each other. The GNU and GPL states information should be shared not sold. So why are some corperations complaining if they cant sell GNU software to people who support the GNU which specifically is against the sale of the software itself? Selling GNU software is basically asking people to donate to your company. Instead of wasting your time pressing a CD, charge for access to the actual ftp site or dont let them download at all forcing them to buy the CD from you. This can work but only in the corperate world. How do you sell to the user? Its simple. You dont. You charge the user for the service of actually writing the code. You have surveys asking the users what software they need. you make a demo version which is VERY VERY stripped down, and tell the user if they want this software to be completed they have to subscribe for $1-5 a month until development is complete. Development is completed. User gets software, Developers got paid. Company then earns profit by selling updates via CD. Its easy to get a person to buy an update to software they already use, but its impossible to get a person to buy software they've never used. So yes its possible to make money on open source software, but you arent going to do it using the closed source business model.
  • For while Linux has a large presence in the server marketplace, it doesn't cut it as a desktop operating system. That's not through any technical shortcomings of the product itself, but rather the technical shortcomings of users.

    I take issue with that statement. It is not the users' fault that Linux GUIs use X windows and as a result the GUIs are more slugish in Linux that in Windows. No amount of reasonable configuring by a user can change that.
  • Perhaps Linux shouldn't be regarded as an operating system at all, but more as a sophisticated multi-player game with a large number of enthusiastic players

    ...That's when he suddenly realized he wasn't running Linux at all, but playing Unreal Tournament after a long night of binge drinking and hallucination inducing drugs.
  • Author (Score:2, Interesting)

    The author of the article is Andrew Thomas, formerly of The Register [theregister.co.uk] and now (occasionally) of The Inquirer [theinquirer.net]. He knows what he's on about wrt computers, but he's pretty new to Linux.
  • Wait a minute... (Score:3, Insightful)

    by jsse ( 254124 ) on Wednesday December 19, 2001 @12:34PM (#2726452) Homepage Journal
    You can lose yourself in Linux for hours, tweaking here, updating there. It's great fun if you like that sort of thing. But if you need to produce a document, spreadsheet or presentation

    Don't get me started.

    No one force you to tweak it if you don't want to. There's always stable [debian.org] version of Linux for production use. The fact that people don't like doing document, spreadsheet or presentation in Linux is the reluctance to learn different ways of doing same things. A Mac user wouldn't like do that in Windows, for example. Your arguement is very misleading.

    I must admit MS offers best of the line office suite, but it doesn't mean other office suite [koffice.org] is too inferior in comparison.

    If you say it's a massive multi-players game, many [internet.com] people [oracle.com] are doing serious game playing here.

    Sometime I really feel like there's a need to mod some posters as troll or flamebait.
  • by gillbates ( 106458 ) on Wednesday December 19, 2001 @12:34PM (#2726456) Homepage Journal
    "The core problem with Linux is that you've got to work hard to connect USB drivers; really hard to find converters and filters to allow you to read and produce files in Microsoft Office format; and you'll struggle to find a Linux office package with anything like the quality of Office XP."
    should be rewritten to say:
    "The core problem with Windows is that you've got to work hard to find
    stable USB drivers, you've got to work really hard to save files in a machine and OS independent format, and you'll struggle to find development tools with anything near the quality of the Linux offerings."
    Or perhaps even:
    "The core problem with Linux is that you've got to work hard to execute viruses; really hard to execute Microsoft Word and Outlook viruses; and you'll struggle to find a Linux security hole as large and far-reaching as the ones installed by Office XP."
    Seriously, why even print such nonsense? Does it even matter what this guy thinks of Linux? The reason why Linux doesn't sell well is because the majority of home PC buyers buy computing appliances; they buy a machine for its entertainment value, not because it's reliable or secure. If anything, the PC market and popularity of Windows has shown:
    • PC buyers don't care about reliability or security.
    • PC buyers are incapable of discerning between a fast machine and merely one that boasts big numbers ("It's got 20 GB! It's gotta be faster than my 10 GB!")
    • Functionality is last on the list of features that PC buyers want - they want something that will support the "latest" trends in software and hardware, whatever that may be. PC buyers don't care about the feature set of a PC, so long as it looks "new and exciting."
  • Linux Needs Design (Score:5, Insightful)

    by darkov ( 261309 ) on Wednesday December 19, 2001 @12:37PM (#2726477)
    Linux is missing an important element compared to other OSes: Design. It hasn't got a coherent set of features that are based on a sober evulation of the average user's needs. It has various packages that do this very well for specific solutions, but if you're going to write a user OS, you need careful design. And this is a big task, mainly becuase it requires standardisation of (programming, user) interfaces and behaviour across all aspects of the OS. Users need consistancy and predictability and Linux just dosn't have it. It does have an enormous, possibly endless, feature set, but many of those features are inaccessible to anyone who isn't interested in fiddling endlessly.

    And what underlies this is the programmer mentalilty. Most free software is designed by programmers who, on the whole, have little empathy for the average user. They are technology focused. This may be good for the technology, but not good for the user.

    The Linux development community should focus on developing and sticking to some technical design standards and working (and innovating) within those contraints. This may provide a platform for someone to fairly easily come up with a really easy to use system.
  • Why does everyone say that OSS office suites are not up to par with MS Office? Just because the user interfaces aren't layed out in the same way?

    It's the mentality that "I'm lazy... I don't want to learn a different way..." that keeps linux off of business desktops and makes silly software reviewers say that MS has the one and only usable office suite.
  • by TheFlu ( 213162 ) on Wednesday December 19, 2001 @12:39PM (#2726487) Homepage
    I've thought about this problem for quite some time (I think we all have) and I wonder: "Do we really need to replace the Microsoft desktop with Linux?"


    Don't get me wrong, I absolutely love Linux I own and use about 15 Linux machines everyday. It is perfect for me in nearly every way. I love the applications, the feel, the price, the stability, the configurability, and the ability to alter the software that runs under it.


    However, does that necessary mean that my mom has to like it and use it as well? She doesn't program, in fact she can barely type up an email, much less work some "|grep" magic from the command line. She, and most other people I know could care less about daemons and altering cron jobs. They just want to type up an email, surf the web, and create a document here and there.


    The more software the better I guess when it comes to Linux, but if the price of getting more software for our OS is changing and dumbing down it down, then I vote to keep Linux just the way it is: For geeks, by geeks.

  • I see this time and time again. You give away software or development time (via low rate, etc), and it is perceived as not being worth as much. We tried to sell some software a few years back that took a couple weeks to pound out and we tried to sell it for $500, no takers - priced at the "enterprise" level of $15,000 (per CPU), it sold. Baffling....

    That is not to say free software is worth nothing. The reverse it true - for my own personal use, I would not ever consider putting a Windows box on the other side of the firewall, even with the software in hand. Linux was an easy choise for my CS server - though I might run Solaris if that were an option.... Double that for even more important things like my development box!

    Folks can be dumb, however.... expecially managment. When you shoot for the lowest common denominator, some times you prey on the divide by zero errors...
  • by joebp ( 528430 ) on Wednesday December 19, 2001 @12:39PM (#2726489) Homepage
    Microsoft is not the only operating system, says Andrew Thomas; Linux has comparable programs and it's free. So why does nobody offer it on PCs?
    Uh, because Microsoft has been restricting and punishing OEM's [internetnews.com] who install or dual-boot it on their retail machines?
  • by linuxrunner ( 225041 ) on Wednesday December 19, 2001 @12:40PM (#2726502)
    Yes, it's a newbie-ish article concerning Linux, but do you remember the first time you ever ran linux?

    I definately do... I took me three days to figure out that I needed to type "startx" to get the desktop up.....

    Hey, it was all new to me, I definately had no clue where to start or what commands to use. Nevermind write and print a text file or spread sheet. And this is what the article refers to.
    You initally need to spend time playing with it, and learning the system before you can do what most people naturally do with Windows.

    IMHO, I believe that Linux needs high consumer use-ability for it to really get into mainstream.
    First off, Linux needs a few windowish things to happen.
    One
    First boot always goes to the desktop... (allow logging in and command line access to be optional for users concerned about security or command line freaks like me). This will give Windows users a nice warm fuzzy feeling at first.

    Second
    Allow double clicking to execute files in desktop mode. Therefore the user does not have to open up the command line and type ./"file" everytime to get it running. yes I know this does work, but very few default this way without having to change them. Again, we want to make it easy for newbies.....

    I feel that by making Linux extrmemly easy for new people, many will flock. By allowing users to take to "newbie" usability features away, people like us will still be happy.

  • as a java professional i chuckle when I read that kind of story...
    it is obvious that linux + java is the "tip of the sword" against XP dominance on the server.

    You kids still wonder why you are fighting the wrong war ? it's like netscape vs microsoft and all the press was focusing on the *browser*, while apache was taking over the server side. GAME OVER, who gives a flying FUCK that IE owns the desktop, the server side is where the game is at and that is what real-men are fighting on these days.

    Focus on the strenght, drop the kiddy idealism, make the vision work on the server and Open Source software will become the defacto monopoly.

    marcf
  • by rnturn ( 11092 ) on Wednesday December 19, 2001 @12:43PM (#2726526)

    I had to laugh when I read the remark:

    ``You can lose yourself in Linux for hours, tweaking here, updating there.''

    I see so-o-o many Windows users doing exactly the same thing. Tweaking fonts, adjusting colors, downloading more screensavers than you can shake a stick at. It's not just a Linux phenomena and I see more UNIX users grow out of this more than I see Windows users getting tired of this tweaking. (I wonder why...)

    Remember the Apple ad with the two guys futzing with the PC for hours/days on end when the secretary asks when is that thing going to be ready to use. Their response ``We're tweaking it.'' followed by ``To make it easier to use.'' still cracks me up and is as applicable today as it was then.

  • by mjh ( 57755 ) <(moc.nalcnroh) (ta) (kram)> on Wednesday December 19, 2001 @12:46PM (#2726554) Homepage Journal
    I agree with the gist of this article, but it makes some logical leaps that are superman-ish in their size. One example:
    Steve Duignan, consumer marketing manager for Dell in the UK and Ireland... "When a new chip or motherboard platform, like Pentium 4 and Rambus comes along, we have to evaluate if we'll ship enough to cover the cost of testing it and whether peripherals will work properly. In the case of Linux, the answer was no."

    So until Linux offers the same ease of setting up, ease of use and driver stability that Microsoft has achieved with Windows XP, it looks unlikely to pose a credible threat to Microsoft's dominance of the desktop.

    So the marketing manager for Dell says that they have to spend some money to verify that their new system works with Linux. In response, the author of this article decides that the reason Linux hasn't taken off on the desktop is because Dell isn't installing linux anymore. And Dell isn't doing that because Linux is too hard to install?

    I think the author forgot that this testing has to take place for Windows, too. The testing has to take place for anything new that gets added to the Dell's systems. They have to test new CDRW drives, DVDRW drives, anything... and the only justification for that testing is if the demand for that thing will increase sales and pay for the cost of the testing. Ease of end user installation is just plain not relavant.

    It's awful expensive and difficult for Ford Motor Company to install engines into their cars. But they do it because the demand for their cars would fall to the floor if they didn't. In other words, pre-installing engines increases the demand for Ford vehicles. If the demand for pre-installed linux was there, Dell would pre-install it no matter how hard it was the first time they tried to figure it out.

  • Selling Linux as a tool is a totally good idea.

    Mystery boxes that do mystery thing to packets and nobody looks inside, Linux is perfect..

    I view linux like a really cool tool, not a competive product. I don't worry about MS taking over the world, I got my copy of the linux source, I'll be good.. Worse comes to worse I'll add what I need myself..
  • It's call R&D (Score:3, Insightful)

    by ToasterTester ( 95180 ) on Wednesday December 19, 2001 @12:50PM (#2726589)
    The is one of the big holes in OSS or community based development. Apple, IBM, MS have spent billions on human Interface research to make computers easier to use. The don't let engineers alone design products because they don't understand was users really want and need. They require input and review by Marketing and users testing. Apple and MS both have lab testing users on interfaces, documentation, and anything else the typical user has to react with. This research is not cheap or even easy to do. You can't just look at Mac or Window interface similate it and say you're as easy to use. Plus IBM, Apple, and MS all have published Human Interface standards developers follow. Why because consistency makes using the platform and all the app's easy to learn and use. This doesn't fly in the OSS world everyone has a different idea of how things should be done, in this case that is a bad thing. This is why you need a central body setting requiements. this is why even if Linix is technically better, users continue to use Mac and Windows, because its easier to use in the long run. This is why Mac OS X is the best thing to happen in years. They taken as great OSS OS and put a well know interface on it. They have made Unix useable to the typical user.
  • It's great fun if you like that sort of thing. But if you need to produce a document, spreadsheet or presentation, you're still likely to be able to do it faster and better by sticking with the Microsoft devil you know.""

    So why is Microsoft the only alternative here? What about Mac OS X? Yes I know you have to get a completely different machine to run it, but the upside is that with Mac OS X you can have your cake and eat it too. You can do on Mac OS X just about anything you can on Windows yet you have the power and stability of Linux. It may still not be as fast as it outta be (but it *is* getting better by leaps and bounds) but you can certainly have the fun of Linux with the wide range of software like you would find under windows. And, unlike Linux, you can find *tones* of commercial games for the Mac, many of which either run under classic just fine, or have OS X native updates. Some even ship that way now.

    Yes, with Mac OS X you have to bow to some corporate entity, but hey if you have to rule in hell rather than serve in heaven, its better to have Apple as your satan than Microsoft.
  • Okay, I admit, I love using LaTeX now. It's not easy to learn, but once you do, you find that M$ Word is just nasty to work with... BUT recently, my roommate and I had to both redo our resumes. Mine had originally been in Word and I wanted to redo it in LaTeX. My roommate just needed to put a few changes and stuff on his resume. Doing a complete rewrite, I produced a resume that looks better (IMO) than his, and did it in less time. I remember laughing when he kept cursing word for putting things where he didn't want them etc etc etc... I know, I'm just biased. Wah.
  • by garoush ( 111257 ) on Wednesday December 19, 2001 @01:01PM (#2726667) Homepage
    Those who remember the early days of DOS will recall Lotus 123.

    Now when MS-DOS came out with the IBM PC, IBM did not sell MS-DOS nor did MS sell MS-DOS -- instead all that you saw on TV adds was the APPLICATIONS that came with the PC.

    So if we want to get Linux on desktop, into corporations and homes, we need to find a "killer-app" and promote THAT and I belive Linus is working on such a project.
  • by mcrbids ( 148650 ) on Wednesday December 19, 2001 @02:15PM (#2727166) Journal
    (Yes, that's "Love", not "love")

    Here's a scenario: You are a system integrator. You sell support contracts and are responsible to make sure that your clients' networks are running reliably, day-in and day-out. If something goes seriously wrong, you are there, and much of your labor is delivered at 100% loss.

    You want to set something up that just WORKS, day in and day out - 'cause then you get the support checks and no hassles, and pure profit.

    You don't sell computers, you don't sell networking, you don't sell software. You sell the whole banana, essentially an out-sourced tech department.

    In that environment, are you going to tell me that Windows is your best bet?

    Every morning, I get up, and read a few emails that give me a summary of the health and status of my clients' (Linux based) networks.

    They work for long periods of time with NO ATTENTION AT ALL from me other than reading these summary emails. Backups are done automatically, off-site. (thank scp!) Their web sites and applications work smoothly (thanks Apache!), they get their email (thanks sendmail!) and they can access their files and applications from any of their Windows-based clients, (thanks samba!) and have clean, secure, reliable access to the Internet. (thanks ipchains!)

    By moving all the applications to the server, I don't care if the customer chooses Windows, Mac, Linux, BeOS, whatever clients, nor is it a big thing if it crashes. (Pull out the restore CD, put it in the drive, re-boot the computer..)

    The important thing is: They all know that their business runs on Linux, depends on Linux, and they know that they are free to confidently run their business because of me and my good friend, Linux.

    And they are happy to cut me that check every month because of it.

    Would I want it any other way?

    NO WAY!

  • by Kope ( 11702 ) on Wednesday December 19, 2001 @04:26PM (#2728102)
    Something that Linux developers, like most developers, are very bad at is understanding a customer base.

    Linux is very good in the server and network world because most of the developers of Linux and Linux software are themselves "customers" of that market segment. By simply developing a system to do what they want and need, they have succeeded in meeting the demands of that market.

    Linux is very poor in the desktop environment because the vast majority of linux developers have no clue what a "typical user" wants or needs. They cover up this ignorance by belittling the "typical user" as being too "stupid" to really understand that Linux is so much better for them than Windows.

    Until Linux developers start taking significant steps to understanding what the desktop users needs really are, Linux will be little more than an "also ran" in that category.

    Moreover, until Linux meets the desktop users needs better than MS does, MS will continue to rule the roost in the business world. Cost of doing business is more than simply the cost of supporting the install base of systems. Sure, it costs more to support MS - but guess what? I, as a manager, can use anyone of a thousand local companies to outsource my desktop support to. I can leverage computer sales for breaks on training costs. And I don't have to worry about a new administrative support person not being familiar with the software environment.

    I can go to any of a thousand local temp agencies to find people proficient in MS Office. Where can I find the temp staff proficient in KDE Office?

    I can't.

    But of course, I'm just a typical user, so I'm really just too stupid to understand how much better Linux is than Windows.

It is easier to write an incorrect program than understand a correct one.

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