Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
Get HideMyAss! VPN, PC Mag's Top 10 VPNs of 2016 for 55% off for a Limited Time ×
Privacy

Submission + - Salesforce.com: It Took a Cloud to Re-Elect Obama

theodp writes: Vivek Kundra, who joined Salesforce.com after serving as the nation's first CIO, said Obama’s re-election campaign used Salesforce.com to gauge the feelings of core voters. '[The platform allowed] the campaign to aggregate sentiment in real time and [gave it] the ability to and mobilize people in the field,' Kundra said. On its blog, Salesfoce.com is also touting 'The Obama Campaign’s Salesforce Success', saying it took a cloud to get the President re-elected: 'Never before could campaigners do so much to connect, listen, measure, and respond; never before did their success depend so much on doing it.' Salesforce.com CEO Marc Benioff was 1 of 35 co-chairmen of the presidential campaign, and played host to Obama at pricey fundraisers at both his home and Salesforce.com headquarters (motorcade video) for high-rolling donors. So, with lawmakers blurring the line between data mining and cyberstalking, is resistance against companies tying people's real-life identities to their online browsing habits futile?
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Salesforce.com: It Took a Cloud to Re-Elect Obama

Comments Filter:

"Consistency requires you to be as ignorant today as you were a year ago." -- Bernard Berenson

Working...