And in the case of the 2012 Tesla Model S all-electric sports sedan, which Tesla says it will launch before the end of next year, skeptics abound. Pulitzer Prize wining Journalist Dan Neil said the schedule promised by Musk was "an audacious timeline that makes many in the car industry roll their eyes." And, he added, "Even people inside Tesla are leery." The implication was clear: Neil didn't believe Tesla would be able to deliver on Musk's promises.
A week later, Musk e-mailed Neil and told him--in no uncertain terms--that he was wrong. After several lively rounds of e-mail he challenged Musk to a $1 million bet on the outcome based on the Tesla Model S hitting 4 targets. If the Tesla Model S misses any of the targets, Neil wins the bet.