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Submission + - Star Wars MMO: EA's Big Bet to Cost $100M ( 1

donniebaseball23 writes: EA's BioWare is developing its first-ever MMORPG in Star Wars: The Old Republic, and the publisher is betting big that the project will be a huge success. Wedbush analyst Michael Pachter says development alone cost an estimated $80 million, with marketing and distribution adding in another $20 million. The good news is it shouldn't take much to break even. ""We estimate that EA will cover its direct operating costs and break even at 500,000 subscribers (this is exceedingly conservative, and the actual figure is probably closer to 350,000), meaning that with 1.5 million paying subscribers, EA will have 1 million profitable subs," Pachter noted.
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Star Wars MMO: EA's Big Bet to Cost $100M

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  • I guess right now, even though EA is in fact, the latest incarnation of the Devil, they've got room to bet on being NotSony. By being NotSony they can hope to capitalise on players who have given up on Sony, yet wish to have their games ruined by an equally large vicious corporation elsewhere. Hell, EA may actually break even on their product in the first year... We'll see. I know I'm glad I'm NotSony.

Competence, like truth, beauty, and contact lenses, is in the eye of the beholder. -- Dr. Laurence J. Peter