New submitter dtschmitz highlights the success of the Google Chromebook to underscore what, in his view, is a serious Linux brand image problem. "It's remarkable how Google doesn't mention the word Linux anywhere in their marketing of the Google Chromebook. I mean, it's running the Linux Kernel, so shouldn't it be Google Linux instead of ChromeOS? Why did Google carefully avoid references to Linux? It's all a very carefully crafted, well executed plan of elegant branding and image making. ... The profile of this user is that of someone who really doesn't care anything about the technical underpinnings of a device. They are not sophisticated technophiles by any means. They have a set number of things which they wish to do--recreational surfing, banking, email, an occasional letter, not complicated. ... Google didn't mention Linux because they know it will scare buyers away. That's unfortunate, but true. And we need to come to terms with that fact and work towards improving the 'Linux Inside' brand image.
DEAL: For $25 - Add A Second Phone Number To Your Smartphone for life! Use promo code SLASHDOT25. Also, Slashdot's now on IFTTT. Check it out! Check out the new SourceForge HTML5 Internet speed test! ×