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Mark Shuttleworth On Ubuntu's Lack Of Marketing 28

The LugRadio team writes "In the latest episode of LugRadio, the fortnightly Linux radio show, the team interview Mark Shuttleworth, head of the Ubuntu project. Mark talks about where Ubuntu is going, how (and whether) Canonical plan to make any money on the Ubuntu project, his role in the project, and (most importantly) why marketing isn't a good thing and what they're doing instead."
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Mark Shuttleworth On Ubuntu's Lack Of Marketing

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  • ..with understandable docs that are easy to find when you need them.

    for what's it worth, one non-geek friend of mine finds ubuntu easier than mandrake.
  • Marketing 101 (Score:4, Insightful)

    by EnronHaliburton2004 ( 815366 ) on Monday January 17, 2005 @09:18PM (#11390979) Homepage Journal
    why marketing isn't a good thing

    Marketing 101:

    Some marketing is a good thing. For example:

    Who is Mark Shuttleworth, and why should I care.
    Who/what is Ubintu, and why should I care?
    What's Lugradio? Do I really need to download and listen to a big audio file to find out why I should care?
  • Didn't slashdot ask a bunch of questions of Shuttleworth a good long while back? Did that interview get posted and I just missed it? They were good questions. I like Ubuntu and really wanted to see the answers. Also, I requested they ship me a bunch of CD's (for free) and just got 10 copies in a neat little sleeve with the liveCD in one folder and the installation CD in another folder. Popped in the live CD...looks very nice. No cleavage on the desktop though.
  • by loomis ( 141922 )
    In my opinion, and this is in no way a troll or flame comment, Ubuntu's theme/mantra might actually turn people off to the product.

    I found myself so distracted by the strange mesh of the African name, earthy color scheme, and "we are the world" esque startup screen that I immediately couldn't help but be turned off to the product.

    To me, and maybe I am being incredibly anal (I dunno), computers and "tribal" go about as well together as shrimp and licorice. I simply don't like a product that--despite its si
    • Re:ubuntu's theme (Score:3, Informative)

      by dtfinch ( 661405 ) *
      If you install the ubuntu-calendar package, you'll get a monthly wallpaper featuring a nude woman in front of an earthy brown background, except for January, which features a guy in shorts.

      Or if you simply don't like the theme, you can change it.
    • I have to admit that the name and colour scheme put me off, but on the other hand langoustines flambed in sambuka is a really great dish -- you should try it sometime!

  • WARNING (Score:3, Funny)

    by QuantumG ( 50515 ) <> on Monday January 17, 2005 @10:13PM (#11391358) Homepage Journal
    The show contains british gits swearing and ranting about open source.
  • Yep, I have a copy. One of the members of MDLUG dropped by at the December meeting with a stack of the disks. I dropped the Ubuntu Live disk in my Thinkpad 600X and rebooted. It kernal panicked in under 10 seconds. And it repeated the behavior the three times I tried it, even from a cold boot.

    Now my thinkpad 600X is no one's power machine, but with 320 meg of ram it certainly met the requirements for the Ubuntu Live CD. The hadware is many years old and should not be a mystery either. SuSE 9.0 instal

    • Same happened to me!

      It was a new AMD Athlon desktop with an NVidia 6xxx card.

      I needed to format an external USB drive as FAT, and could not do it under XP (long story... read about it on MS's site: FAT cannot do > 32Gb by default...)

      So I decided to give Ubuntu Live a test... and it cored.

      Mandrake Move worked.


      Ubuntu has a friendly cover... should do well regardless then. ;)
      • Recently the HD in my old notebook failed so I put in an Ubuntu Live disk. It worked and even got the battery monitor working, but was a major pain to use a usb key with. I tried Mandrake Move, and it just worked (except for the battery monitor).
    • Honest answer? The Ubuntu LiveCD is a bit crap.

      However, Ubuntu itself is a different matter. And it works fine on my Thinkpad T41
    • I'm not an authority, but I seem to remember a little bit of an acknowledgement from the Ubuntu team that this release (Warty) was a little rough around the edges. As in, it should work fine, but maybe there are areas that are less polished than FC3 or Mandrake 10. The next release (Hoary) is supposed to add a lot of polish.

      However, this is being typed on an Ubuntu system. I get a bunch of "fatal" errors when I boot, but haven't encountered any problems as a result. Its choice in packages and Synaptic

      • the "fatal" errors are a well-known ugliness in the boot process. it's completely harmless and will be fixed in Hoary.
        • yeah, I know. I'm just saying it's an example of how Warty, while definitely good, still lacks a certain sort of polish that some other distros (Fedora, SuSE, Mandrake) have. But, all those distros have been around for years, while Warty was Ubuntu's first public release, so I find it pretty forgivable.
  • I just wanted to say that I really like Ubuntu. The learning curve was perfect for me. I downloaded the cd's (install+live) and they both worked first and everytime in my computer. I found the forum a great place to learn how to do all the usual things a person would need to do with a desktop computer in terms I can understand.

    It is now my desktop of choice. Previously my choice was windows:(. I fell in love with Gnome because of Ubuntu(or was it the other way around). It reminded me of a Mac how smooth ev

  • Nah ... We're not doing marketing - surely we didnt jump at the chance to do a radio interview promoting ubuntu... not - us !

    On the other hand I've tried ubuntu - I like it I've not really switched yet but Im certainly watching out for it as it seems to be quite a fast moving project.

    Nick ...

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