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Linux Business

Is Branding the Future of Open Source? 162

Khalid writes "People are still looking for good open source business models. Here is a very interesting one I found in the JBoss site. You can become a certified JBoss Group Authorized Consultant in exchange of $5000. Which comprise training and tests, in return, you can use the JBoss brand, which is quite recognized now. While this may not apply to all open source projects, I think this is a best of both worlds deal. The source is open for everybody (JBoss is LGPL). JBoss get a very solid network of consultants which make the JBoss brand even more solid (human networks never die). Users can get support and service and the people at JBoss Group can get some money to pay the bill and keep improving JBoss to make it an even better product, a very virtuous cycle." $5000 is a lot of money, though, and that cost is per-year, not a lifetime membership.
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Is Branding the Future of Open Source?

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  • by GOD_ALMIGHTY ( 17678 ) <curt.johnson@NoSpAm.gmail.com> on Thursday August 29, 2002 @02:32PM (#4165133) Homepage
    So little research, so much posting, it's a shame.
    This is one of the best things to hit Open Source in a long time. First of all JBoss is an excellent project. These guys are making the proprietary J2EE world nervous. Why am I going to pay for Weblogic, WebSphere or iPlanet when JBoss does the same job?

    Secondly, the JBoss development team is dedicated to Open Source Java solutions. Just read the mailing lists, check out Marc Fleury's response to McNealy's criticisms of Open Source J2EE at JBoss.org or check out the interview at theserverside.com.

    Marc heads the JBoss Group, the purpose is to allow Open Source developers to do what they love for themselves and make a decent living. They have been doing training at standard corporate rates (~3000USD for a week of training) and consulting for companies that have decided to use JBoss in house. They also sell documentation (a la FSF, but not under and Open Document license). They created the JBoss Group to allow more people to get involved making money doing what they love, Open Source J2EE development.

    Due to the success of JBoss, there are a lot of requests coming in from around the world for JBoss support, development and consulting. This is professional work at professional prices. 5000USD is nothing in the professional world. This is more akin to Microsoft Certified Solution Provider programs for independent consultants. The JBoss Group funnels contract work (support, development, training, etc) to it's members while handling the incoming requests (sales qualification, billing, etc). I don't know what kind of payoff this has for the members in terms of revenue, since that information is not publicly available.

    I've looked into this program and am excited about it. I've personally been working on a JBoss development contract since the end of January this year, porting a J2EE app from a proprietary J2EE app server to JBoss. I have no affiliation with the JBoss Group, or the project, other than being on the mailing list and hanging out a lot in #jboss on irc.openprojects.net.

    Quite frankly I don't know what else to say to the snide comments other than STFU, and get a clue. Especially timothy's snide 'become-a-certified-massage-therapist dept.' tag or the clueless comment at the end. Open Source Java projecs are a shining example of what Open Source can provide. Just look at ArgoUML, XDoclet, UML2EJB, Struts, Ant, Maven, Log4j, Xerces, Xalan, Middlegen and a ton of others. You'll see how this is providing developers with the tools they need to develop enterprise class applications quickly with good design and solid frameworks.

    I haven't seen Open Source tools sneaking into more corporate networks and development houses since Samba became popular. Everybody is integrating Open Source java tools, and those vendors that don't are being shunned by the Java development community at large. Check the forums on non-Open Source dev sites or vendor sites for proof.

    The JBoss Team and Marc Fleury should be held in the same regard as the Apache Group, Larry Wall and most of the other famous names from the larger projects. I'm saying this out of respect from my experiences professionaly and personally with this project. Of course it seems that Slashdot and many in the Open Source world treat the Open Source Java community as some red-headed step-child. Well, we're putting up, so get your facts straight and take a look. You might like what you see.

    Sorry for the spelling errors... I'm in a hurry.
  • Re:Amway (Score:3, Informative)

    by gentlewizard ( 300741 ) on Thursday August 29, 2002 @03:07PM (#4165417)
    It's clear you don't understand either Amway or the software world.

    This is a single level plan, where the individuals are certified by the organization. They cannot go out and re-certify others, and they get no financial benefit from others' efforts.

    Amway is a multi-level marketing plan where you can make profits from selling products yourself, or by sponsoring others to do so. What corrupts Amway is not its plan, which is financially sound, but the tendency of the top distributor organizations to neglect personal sales and focus on sponsorship. Sponsors are not permitted to load up their downline with products: they have to buy them back if the distributor goes out of business. BUT, they DO load them up with scads of "training materials", which are not refundable.

    In contrast, the article is about a simple plan to create an alliance program. Buying into the program gives you the right to use the company's brand in your marketing. You don't like the results? Don't renew.

How many NASA managers does it take to screw in a lightbulb? "That's a known problem... don't worry about it."