Here's an example: over the past several years, e-readers have standardized on 6-inch screens. For all the variety that exists in smartphone and tablet sizing, the e-reader market has decided it must copy the Kindle form factor or die trying. Having used an e-reader before all this happened, I found a 7-8" e-ink screen to be an amazingly better reading experience. Oh well, I'm out of luck. It's not the worst thing in the world, but I'd fix it immediately if I could.
One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."