US-Appointed Egg Lobby Paid Food Blogs and Targeted Chef To Crush Vegan Startup 317
An anonymous reader writes: The American Egg Board targeted publications, popular food bloggers, and a celebrity chef as part of an effort to combat a perceived threat from Hampton Creek, an egg-replacement startup backed by some of Silicon Valley's biggest names, according to internal emails. The Gaurdian reports: A detailed review of emails, sent from inside the AEB and obtained by the Guardian, shows that the lobbyist's anti-Hampton Creek campaign sought to:
- Pay food bloggers as much as $2,500 a post to write online recipes and stories about the virtue of eggs that repeated the egg lobby group's "key messages."
- Confront Andrew Zimmern, who had featured Hampton Creek on his popular Travel Channel show Bizarre Foods and praised the company in a blog post characterized by top egg board executives as a "love letter."
- Target publications including Forbes and Buzzfeed that had written broadly positive articles about a Silicon Valley darling.
- Unsuccessfully tried to recruit both the animal rights and autism activist Temple Grandin and the bestselling author and blogger Ree Drummond to publicly support the egg industry.
- Buy Google advertisements to show AEB-sponsored content when people searched for Hampton Creek or its founder Josh Tetrick.