This week, as scientists work through an exercise simulating an imminent asteroid impact with Earth, NASA's administrator Jim Bridenstine warned the real-world threat should be taken seriously. From a report: Bridenstine acknowledged "the giggle factor," the dismissive response the topic has been met with in the past, at the start of his keynote remarks Monday at the International Academy of Astronautics Planetary Defense Conference in College Park, Maryland. "We have to make sure that people understand that this is not about Hollywood, it's not about movies," he said. "This is about ultimately protecting the only planet we know, right now, to host life and that is the planet Earth." As part of the conference activities, space agencies will also be live-tweeting a fictional exercise simulating what it might be like if such an asteroid were discovered on a collision course with our planet.

Jason Kottke: A few months ago I noticed that several friends (who speak English and aren't deaf) routinely watch TV and movies with closed captions and subtitles on. I asked about this on Twitter and the resulting thread was fascinating. Turns out many of you watch TV this way for all kinds of different reasons -- to follow complex dialog in foreign or otherwise difficult accents, some folks better retain information while reading, keeping the sound down so as not to wake sleeping children in tight living spaces, and lots of people who aren't deaf find listening difficult for many reasons (some have trouble listening to dialogue when there's any sort of non-ambient noise in the background).

Walmart already sells more TVs than anyone. Now it wants to make the shows you watch on them, too. From a report: The retailer plans to bankroll at least a half-dozen original programs over the next year, and will unveil the first few to advertisers in New York this week, Bloomberg reported Monday, citing people familiar with the plans said. Walmart has talked with several Hollywood studios about rebooting family-friendly projects from years ago, said the people, who asked not to be identified because the plans aren't public yet. Walmart's slate is supposed to lure more viewers to Vudu, a company-owned streaming service that already offers free programs with commercials, along with online rentals and sales of movies and shows. [...] With streaming starting to supplant DVDs, Walmart acquired Vudu in 2010 to gain a foothold in the burgeoning market for online entertainment. But the service has been an also-ran, while Netflix, Google, Apple and Amazon built global audiences in the tens of millions. [...] Unlike Netflix and Amazon, Walmart isn't going to sell its customers a subscription. It sees an opportunity to generate cash by using shows on Vudu to advertise products. The Bentonville, Arkansas-based retailer has been pitching advertising agencies in recent weeks, eager to line up deals in time for its presentation this week.

Avengers: Endgame has already earned more money in just five days than 17 of the 21 previous films in the Marvel Cinematic Universe did in their entire theatrical run (including Captain Marvel). The Wrap reports that it's the first time in history a movie has earned over a billion dollars in just its first weekend.

It demolished the record $640,521,291 global box office opening for the previous Avengers movie, Infinity Wars, in 2018. This weekend the sequel earned $1,209,000,000, with both Avengers films earning more than the next-biggest-opening films The Fate of the Furious and Star Wars: The Force Awakens.

In fact, "In one fell swoop, Avengers: Endgame has already made more than movies like Skyfall, Aquaman and The Dark Knight Rises grossed in their entire runs, not accounting for inflation," reports USA Today: To accommodate demand, Disney released Avengers: Endgame in more theaters (4,662 in the U.S. and Canada) than any opening before. Advance ticketing services set new records. Early ticket buyers crashed AMC's website. And starting Thursday, some theaters even stayed open 72 hours straight. "We've got some really tired staff," says John Fithian, president and chief executive of the National Association of Theater Owners. "I talked to an exhibitor in Kansas who said, 'I've never sold out a 7 a.m. show on Saturday morning before,' and they were doing it all across their circuit."

Not working in the film's favor was its lengthy three-hour running time. But theaters added thousands of showings for Endgame to get it on more screens than any movie before to satiate the frenzy.

For an industry dogged by uncertainty over the growing role of streaming, the weekend was a mammoth display of the movie theater's lucrative potency. Fithian calls it possibly "the most significant moment in the modern history of the movie business.... We're looking at more than 30 million American and more than 100 million global guests that experienced Endgame on the big screen in one weekend," Fithian says. "The numbers are just staggering...."

Disney now holds all but one of the top 12 box-office openings of all time. (Universal's Jurassic World is the lone exception...) After its acquisition of 20th Century Fox, Disney is expected to account for at least 40% of domestic box-office revenue in 2019, a new record of market share... The company's Captain Marvel -- positioned as a kind of Marvel lead-in to Endgame -- rose to No. 2 in its eighth weekend in theaters.
Comscore reports that the movie accounted for 88% of all ticket sales this weekend -- and that the total weekend box office of $400 million was the largest ever. Theatre owners hope this will also mean more ticket sales in the future, with millions of moviegoers exposed to trailers for upcoming films. And whatever happens, "This has got to be the biggest weekend in popcorn history," a senior media analyst for Comscore told USA Today.

"Think of the gallons of soda and the hot dogs sold!"

Zorro shares a report from CBS News: If you're looking for more "Avengers: Endgame" content to fill the void until you get to see the movie, Google has the perfect Easter egg for you. Open Google, search "Thanos," click the Infinity Gauntlet on the right side -- and watch as half of your search results turn to dust. The gauntlet -- complete with the six Infinity Stones -- will snap its fingers when clicked, just as Thanos did in "Avengers: Infinity War." But this time, instead of eliminating half of the universe's population, Thanos will eliminate half your Google Search results, perfectly balancing the internet. Make sure you turn the sound on.

Sinemia, a would-be rival to MoviePass, is closing down its U.S. operations -- telling customers it could not find "a path to sustainability" amid legal headaches, competitive pressures and the challenging economics of the business model. From a report: The company announced the shutdown in a notice on its website Thursday. "While we are proud to have created a best in market service, our efforts to cover the cost of unexpected legal proceedings and raise the funds required to continue operations have not been sufficient," Sinemia said in the statement. "The competition in the U.S. market and the core economics of what it costs to deliver Sinemia's end-to-end experience ultimately [led] us to the decision of discontinuing our U.S. operations." From the notice, it's not clear whether Sinemia will be extending refunds that may be due to subscribers.

The Academy of Motion Picture and Arts and Sciences has ruled that films from streaming services such as Netflix and Amazon Prime Video will continue to be eligible to win Academy Awards. The Academy had considered changing Rule Two, which allowed any film to be eligible for an Academy Award as long as it had a seven-day run in a Los Angeles theater. From a report: That proposal, reportedly pushed by megadirector Steven Spielberg, would have made it difficult for streaming services such as Netflix to compete for the academy's big prizes by restricting eligibility to just films that got a significant run in theaters. Films that debuted online and only got a limited theatrical release simply would be out of luck. But when the academy's board of governors released its rules for next year's prize -- a book that runs to 35 pages, all told -- the would-be changes were not among them. "We support the theatrical experience as integral to the art of motion pictures, and this weighed heavily in our discussions," John Bailey, president of the academy, said in a statement released Tuesday night. "Our rules currently require theatrical exhibition, and also allow for a broad selection of films to be submitted for Oscars consideration." Further reading: Justice Department Warns Academy About Changing Oscar Rules To Exclude Streaming.

Netflix has begun testing a shuffle button with some users of its Android app. "Spotted by one our tipsters, the Android app (specifically v7.6.0 build 19 34157) offered to randomly select something to watch," reports Android Police. "And in the playback controls, there's a shuffle icon with a 'Random Episode' label." From the report: It's unclear at this point whether this is just an experiment or if we'll see this roll out to a wider batch of people soon. For now, if you don't have this, you're stuck with picking something on your own.

Netflix is establishing an NYC production hub that will include six sound stages in Brooklyn and an expanded office in Manhattan's Flatiron District. "It should create 'hundreds of jobs' (including 127 executive, marketing and production development roles) over the next five years, and should foster up to $100 million in investments, according to Governor Cuomo," reports Engadget. From the report: The sound stages will also have the capacity for "thousands" of jobs, Cuomo said, although that's likely to vary widely based on what's in production at any given time. Not surprisingly, there are financial incentives attached to the move. The state is offering up to $4 million in tax credits over 10 years, although those are contingent on Netflix's ability to both create the 127 promised office jobs and keep the 32 existing positions.

MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month. From a report: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported by Business Insider, which cited "internal data" it had obtained. Asked for comment, a MoviePass spokeswoman declined to confirm the subscriber figure. In June 2018, MoviePass claimed it had signed up more than 3 million subscribers for its $9.95 monthly plan, which let customers see one movie every single day. But that proved unsustainable, and MoviePass was forced to change that to a three-movies-per-month plan. In August 2018, MoviePass began to convert subscribers on annual subscription plans to the three-movies-per-month subscription plan, by giving annual subscribers the option to either cancel or refund their annual subscription or continue on the new three-movies-per-month subscription plan.

The in-flight moving map, object of fascination for travel geeks and impatient fliers, is going in a new direction. But have your credit card ready: The beloved map will become one more revenue-generator for airlines [Editor's note: the link may be paywalled.], reports the Wall Street Journal. From the story: Maps are the most popular elements of in-flight entertainment systems, capturing passenger attention by posting live updates about a trip, most importantly when you'll arrive. Airlines offer movies, TV shows, podcasts and games on entertainment systems, but the boring map, which made its debut over 30 years ago, turns out to be the most useful, maybe even anxiety-reducing, focus of bored passengers. The map gives you a sense of control, showing not only exactly where you are, but altitude, airspeed, time zone, temperature, distance traveled and miles left to go. For some, there's a sense of adventure built in: You may never visit the Faeroe Islands, but you feel like you've been there when your flight draws a line over them.

Now manufacturers are giving maps a makeover. You'll be able to get encyclopedic details on Mount Fuji as you fly past, track your spouse's flight from your seat and zoom in for details on points of interest like the top 10 rides at Disneyland compiled from social media. The map will be loaded with data about your flight, down to which languages flight attendants onboard speak, when dinner will be served and how long you'll be in Brazilian airspace. And guess what? Airlines will be using the maps to sell you things like tickets to those popular amusement park rides. Hotels, theme parks, restaurants or other attractions may be throwing advertising onto your route. Shopping malls and stores, too. After all, they know where you're going.

Despite Disney's efforts to keep as much of Avengers: Endgame under wraps as possible before the latest Marvel blockbuster hits theaters next week, several minutes of blurry Avengers: Endgame footage have leaked. From a report: The footage reveals some significant plot details, and GIFs, screenshots and descriptions -- none of which we're sharing here -- are spreading across the likes of Twitter and Reddit. Given the level of anticipation and hype surrounding Avengers: Endgame, Disney has trodden very carefully when it comes to revealing information about the movie. Press and critics have yet to see the film and you can bet everyone involved with the production has had to sign iron-clad non-disclosure agreements. However, Disney has shown critics 10 minutes of footage in the US and around 20 minutes in South Korea.

The teaser trailer for Star Wars: Episode IX - The Rise of Skywalker has been viewed 13,665,350 times since its release Friday.

Collider reminds us that while George Lucas oversaw the original Star Wars trilogy and worked on its prequel trilogy, the final three movies in the franchise had moved ahead without direct involvement from the 74-year-old director: To recap, Lucas sold Lucasfilm to Disney in 2012, setting Kathleen Kennedy as the new head of Lucasfilm and handing over his treatments for Episode VII, Episode VIII, and Episode IX -- the final three films in his Skywalker saga. Kennedy and J.J. Abrams reportedly threw out much of what Lucas handed over (much to the Star Wars director's chagrin) in favor of charting their own path, and Lucas has been pretty mum on the new direction of Star Wars under Disney thus far -- save for high praise heaped on Rogue One and a visit to the set of Solo after Ron Howard took over the director's chair.

But it appears everything has come full circle, as Abrams revealed at Star Wars Celebration in an interview with IGN that when he signed on to direct Star Wars 9, he consulted Lucas before beginning work on the script. "This movie had a very, very specific challenge, which was to take eight films and give an ending to three trilogies, and so we had to look at, what is the bigger story? We had conversations amongst ourselves, we met with George Lucas before writing the script," Abrams revealed...

Having seen the Star Wars: The Rise of Skywalker trailer, this makes sense. The film looks to be leaning heavily on the original trilogy given the inclusion of that medal, the Death Star, and of course the return of Emperor Palpatine. And given Abrams' comments here, it sounds like he was very strongly thinking about Star Wars 9 as a conclusion to the entire Star Wars saga.
After that conclusion, Disney CEO Bob Iger says, "There are movies in development, but we have not announced them. We will take a pause, some time, and reset because the Skywalker saga comes to an end with this ninth movie.

"There will be other Stars Wars movies, but there will be a bit of a hiatus."

Netflix CEO Reed Hastings will not be nominated for re-election at the company's 2019 annual stockholders meetings, Facebook said on Friday. CNBC reports: Hastings has served on the board of the social media company since 2011. The company said it will also not be re-nominating Erskine Bowles the president emeritus of the University of North Carolina, and it will instead nominate Peggy Alford, PayPal senior vice president of core markets. The addition of Alford, an African-American woman, comes as Facebook and other Silicon Valley companies strive for the inclusion of more women and minorities in their boards and throughout their workforces.

Hastings departure had been talked about for some time due to Facebook's growing interest in video services, according to Andrew Ross Sorkin. In 2017, Facebook launched Watch, its video streaming service, and last year, the company released IGTV, its Instagram video streaming app. Hastings' departure comes about three years after he got into a tussle with fellow board member Peter Thiel over their political leanings. In an August 2016 email, Hastings told Thiel that he planned to dock his performance review over his endorsement of then Republican Presidential-nominee Donald Trump, according to a New York Times report.

An anonymous reader quotes a report from Ars Technica: In its annual Theatrical Home Entertainment Market Environment report, the Motion Picture Association of America described an immensely sharp drop-off of physical media sales over the past five years. According to the data, which was obtained from DEG and IHS Markit, global sales of video disc formats (which in this context means DVD, Blu-ray, and UltraHD Blu-ray) were $25.2 billion in 2014 but only $13.1 in 2018. That's a drop in the ballpark of 50 percent.

Don't expect 8K Blu-rays or other emerging quality-focused formats to turn the tide, either. Market data published by Forbes showed that the aging, low-definition DVD format still accounts for 57.9 percent of physical media sales, and 4K Blu-rays are only 5.3 percent. With drops that sharp, you'd expect apocalyptic financials for companies making and distributing movies. However, while there are certainly losers in this trend, the overall industry actually grew over the same period. Home entertainment spending grew 16 percent in 2018 thanks to surges in consumer spending on digital video services from players like Netflix, Amazon, and Hulu. The report says that subscriptions to online streaming services grew 27 percent globally to 613.3 million in 2018, surpassing cable subscriptions (at 556 million) for the first time ever. "However, cable still drives more overall revenue than streaming -- it was the highest revenue platform in 2018, with $118 billion globally," Ars notes.

Disney has announced that its highly anticipated new streaming service, Disney+, will launch in the U.S. on November 12 with a price of $6.99 per month. Variety has more details: The subscription VOD service represents Disney's next major foray into the video-streaming wars. By pricing it well below Netflix, the Mouse House is betting it can rapidly drive up Disney+ customer base with a melange of content that appeals to multiple demographics, including movies and TV shows from its Marvel, Star Wars, Pixar and Disney brands.

At launch, Disney+ will include 7,500 episodes, including from 25 original series; 400 library movie titles; and 100 recent theatrical films releases, according to Agnes Chu, senior VP of content, Disney+. That includes exclusive rights to all 30 seasons of "The Simpsons," which Disney obtained through the acquisition of 21st Century Fox. In year five of Disney+, the company expects to have an annual production slate of some 50 originals, Chu said. Disney+ will be an ad-free service, supported solely by subscription fees. It's going to have a wide platform footprint, spanning game consoles, smart TVs and connected streaming devices, including Roku and PlayStation 4, said Michael Paull, president of Disney Streaming Services (formerly BAMTech). "After Disney+'s initial North American launch in the fourth quarter of 2019, the service will roll out to Europe, Latin America and Asia as Disney's international rights return to the company from licensees," the report adds. Kevin Mayer, chairman of Disney's Direct-to-Customer and International business segment, also said that the company will "likely" offer a discounted bundle combining Disney+, ESPN+, and Hulu.

All of Disney+'s content will be available to download for offline viewing and will be available in 4K. Some of the content subscribers will have access to includes all of the Star Wars films, 250 hours of NatGeo content, and hundreds of episodes from Disney Channel shows as well as a brand-new "Phineas and Ferb" movie.

T-Mobile today unveiled a new name for its Layer3 TV internet television service -- TVision Home -- with enhanced features, and announced a deal with Amazon to add Prime Video to the service later in 2019. From a report: TVision Home will be available starting April 14 in eight markets (the same areas Layer3 TV has already been available): Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, Washington D.C., and Longmont, Colo. It's not a skinny bundle: TVision Home starts at $90 per month, which includes more than 150 channels, local broadcast stations and regional sports networks, as well as 15,000 VOD titles. Premium TV packages like HBO and Showtime are extra. In addition, TVision Home users must pay a $10 monthly set-top fee per connected TV. (Actually, the regular price of TVision Home for non-T-Mobile wireless customers is $99.99 per month, but the carrier is including a $9.99-per-month discount to all new subs for a limited time.)

House lawmakers on Wednesday approved a Democrat-backed bill (alternative source) that would restore rules requiring AT&T, Verizon and other Internet providers to treat all Web traffic equally, marking an early step toward reversing one of the most significant deregulatory moves of the Trump era. From a report: But the net neutrality measure is likely to stall from here, given strong Republican opposition in the GOP-controlled Senate and the White House, where aides to President Trump this week recommended that he veto the legislation if it ever reaches his desk. The House's proposal, which passed by a vote of 232-190, would reinstate federal regulations that had banned AT&T, Verizon and other broadband providers from blocking or slowing down customers' access to websites. Adopted in 2015 during the Obama administration, these net neutrality protections had the backing of tech giants and startups as well as consumer advocacy groups, which together argued that strong federal open Internet protections were necessary to preserve competition and allow consumers unfettered access to movies, music and other content of their choice.

An anonymous reader quotes a report from TechCrunch: In the past, Roku seemed to be more of a neutral platform compared with streaming media player rivals like Amazon Fire TV or Apple TV. The company gave everyone else's content equal footing through its add-on channels and in Roku search, as it had nothing of its own to promote. That's changing with the rollout of Roku OS 9.1, beginning today. The update adds a feature that automatically plays back The Roku Channel's movies and TV shows at times; another that better showcases the channel's free content in genre-focused searches; and one that introduces a new navigation menu with offers for other Roku products.

These features arrive alongside other changes, like a new guest mode and easier sign-in to subscriptions. Among the more innocuous changes are the new guest mode and automatic account linking. Roku in January first announced an "auto sign out mode," which allowed guests to sign into subscription channels using their own accounts instead of the Roku owner's credentials. And guests could specify when their credentials would expire on that device -- a useful feature in particular for Airbnb operators. Today, "auto sign out mode" is being rebranded as "guest mode," and can now be enabled or disabled on select devices. It also now allows Roku owners to sign out the guests themselves. With Automatic Account Link, Roku users won't have to re-enter their credentials when activating a new Roku player or Roku TV -- the subscription data will simply copy over from their existing account. Roku will also be promoting its own content and products to users. For example, when users search for "comedy" or "action," the content is displayed in a layout similar to Netflix with large image thumbnails and rows you scroll through horizontally. TechCrunch notes that while Netflix "lets you drill down into genres, Roku instead is organizing search results by whether the content is free, subscription, on-demand or 4K."

The second row of content points users to Roku's "free" ad-supported content. You can view the release notes for Roku OS 9.1 here.

Video streaming services like Netflix and Hulu don't appear to be negatively impacting the box office like many would assume. Michael Pachter, analyst at Wedbush, expects the U.S. box office will grow about 1% to $12 billion this year, setting another record.

"Our takeaway is that Netflix and the expansion of [streaming video on demand] platforms will have minimal impact on box office given the vast supply of content, plenty of which is ideal for theatrical release (and most talent fiercely and contractually objects to a straight-to-streaming release)," Pachter wrote in a research note Monday. CNBC reports: Last year, the domestic box office had a record-breaking year, hauling in $11.9 billion, there was a 5% rise in the number of movie tickets sold, and 263 million people -- 75 percent of the population -- saw at least one movie in theaters. "Everyone has a kitchen, but everyone still goes out to eat," Charles Rivkin, CEO of the Motion Picture Association of America, said, quoting Sterling Bagby, the late co-founder of B&B Theatres, during a "State of the Industry" panel last week.

Rivkin said that with each new innovation in the entertainment industry, there has been worry that it will kill the movie industry. Talking pictures, technicolor movies, television, basic cable and smartphones were all seen as disruptors. "And yet we're still here," Rivkin said. "The theatrical and home entertainment sectors both grew strongly in 2018, and that's great news, because we are all part of the growth together," he said.