Apple on Monday said it will establish a new campus in North Carolina that will house up to 3,000 employees, expand its operations in several other U.S. states and increase its spending targets with U.S. supplierst. From a report: Apple said it plans to spend $1 billion as it builds a new campus and engineering hub in the Research Triangle area of North Carolina, with most of the jobs expected to focus on machine learning, artificial intelligence, software engineering and other technology fields. It joins a $1 billion Austin, Texas campus announced in 2019. The iPhone maker said it would also establish a $100 million fund to support schools in the Raleigh-Durham area of North Carolina and throughout the state, as well as contribute $110 million to help build infrastructure such as broadband internet, roads, bridges and public schools in 80 North Carolina counties.

Apple also said it expanded hiring targets at other U.S. locations to hit a goal 20,000 additional jobs by 2026, setting new goals for facilities in Colorado, Massachusetts and Washington state. In Apple's home state of California, the company said it will aim to hire 5,000 people in San Diego and 3,000 people in Culver City in the Los Angeles area. Apple also increased a U.S. spending target to $430 billion by 2026, up from a five-year goal of $350 billion Apple set in 2018, and said it was on track to exceed.

The chief executives of Facebook and Apple have opposing visions for the future of the internet. Their differences are set to escalate later today. The New York Times: At a confab for tech and media moguls in Sun Valley, Idaho, in July 2019, Timothy D. Cook of Apple and Mark Zuckerberg of Facebook sat down to repair their fraying relationship. For years, the chief executives had met annually at the conference, which was held by the investment bank Allen & Company, to catch up. But this time, Facebook was grappling with a data privacy scandal. Mr. Zuckerberg had been blasted by lawmakers, regulators and executives -- including Mr. Cook -- for letting the information of more than 50 million Facebook users be harvested by a voter-profiling firm, Cambridge Analytica, without their consent. At the meeting, Mr. Zuckerberg asked Mr. Cook how he would handle the fallout from the controversy, people with knowledge of the conversation said. Mr. Cook responded acidly that Facebook should delete any information that it had collected about people outside of its core apps.

Mr. Zuckerberg was stunned, said the people, who were not authorized to speak publicly. Facebook depends on data about its users to target them with online ads and to make money. By urging Facebook to stop gathering that information, Mr. Cook was in effect telling Mr. Zuckerberg that his business was untenable. He ignored Mr. Cook's advice. Two years later, Mr. Zuckerberg and Mr. Cook's opposing positions have exploded into an all-out war. On Monday, Apple plans to release a new privacy feature that requires iPhone owners to explicitly choose whether to let apps like Facebook track them across other apps. One of the secrets of digital advertising is that companies like Facebook follow people's online habits as they click on other programs, like Spotify and Amazon, on smartphones. That data helps advertisers pinpoint users' interests and better target finely tuned ads. Now, many people are expected to say no to that tracking, delivering a blow to online advertising -- and Facebook's $70 billion business.

At the center of the fight are the two C.E.O.s. Their differences have long been evident. Mr. Cook, 60, is a polished executive who rose through Apple's ranks by constructing efficient supply chains. Mr. Zuckerberg, 36, is a Harvard dropout who built a social-media empire with an anything-goes stance toward free speech. Those contrasts have widened with their deeply divergent visions for the digital future. Mr. Cook wants people to pay a premium -- often to Apple -- for a safer, more private version of the internet. It is a strategy that keeps Apple firmly in control. But Mr. Zuckerberg champions an "open' internet where services like Facebook are effectively free. In that scenario, advertisers foot the bill. The relationship between the chief executives has become increasingly chilly, people familiar with the men said. While Mr. Zuckerberg once took walks and dined with Steve Jobs, Apple's late co-founder, he does not do so with Mr. Cook. Mr. Cook regularly met with Larry Page, Google's co-founder, but he and Mr. Zuckerberg see each other infrequently at events like the Allen & Company conference, these people said.

Earlier this week, Apple unveiled the refreshed 11 and 12.9-inch iPad Pro models with a notable change: The new iPad Pro models are powered by the M1 chip, the company's in-house chipset that also powers the current-generation MacBook Pro, MacBook Air, and Mac mini. Is the company planning to put macOS on the iPad in the future or merge iPads and Macbooks? No remains the answer. Apple marketing chief Greg Joswiak, in an interview: "There's two conflicting stories people like to tell about the iPad and Mac. On the one hand, people say that they are in conflict with each other. That somebody has to decide whether they want a Mac, or they want an iPad. Or people say that we're merging them into one: that there's really this grand conspiracy we have, to eliminate the two categories and make them one. And the reality is neither is true. We're quite proud of the fact that we work really, really hard to create the best products in their respective category." Hardware chief John Ternus, in the same interview: "We're pushing to make the best Mac we can make; we're pushing to make the best iPad we can make."

If possession is nine-tenths of the law, what happens when possession gets slippery? From a report: That's a question for a federal courtroom in Sacramento, California, where Apple is facing a putative class action over the way consumers can "buy" or "rent" movies, TV shows and other content in the iTunes Store. David Andino, the lead plaintiff in this case, argues the distinction is deceptive. He alleges Apple reserves the right to terminate access to what consumers have "purchased," and in fact, has done so on numerous occasions. This week, U.S. District Court Judge John Mendez made clear he isn't ready to buy into Apple's view of consumer expectations in the digital marketplace. "Apple contends that '[n]o reasonable consumer would believe' that purchased content would remain on the iTunes platform indefinitely," writes Mendez. "But in common usage, the term 'buy' means to acquire possession over something. It seems plausible, at least at the motion to dismiss stage, that reasonable consumers would expect their access couldn't be revoked." Apple tried other ways to slip away from claims of false advertising and unfair competition. For example, it tried the time-tested approach of challenging Andino's "injury" to knock his potential standing as a plaintiff.

According to a complaint filed on Tuesday, Apple user Matthew Price spent nearly $25,000 on content attached to his Apple ID, which was terminated by the company for unknown reasons. The lawsuit targets a clause in Apple's media services terms and conditions, which states a user with a terminated Apple ID cannot access media content that they've purchased. AppleInsider reports: "Apple's unlawful and unconscionable clause as a prohibited de facto liquidated damages provision which is triggered when Apple suspects its customers have breached its Terms and Conditions," the lawsuit reads. Additionally, the complaint claims that users with Apple devices will find their products "substantially diminished in value" if their Apple IDs are terminated, since they won't be able to access Apple services or purchased content.

According to the complaint, the $25,000 worth of media included apps, in-app purchases, programs and platform extensions, and related services. The plaintiff also alleges that Apple prevents users from accessing unused funds attached to an Apple account. Price, for example, had about $7 in iTunes credit. The lawsuit doesn't specify why Price's account was terminated. However, it does claim that Apple shut down the Apple ID "without notice, explanation, policy or process." It goes on to claim that Apple's conduct -- specifically, the clause and resulting terminations -- are "unfair, unlawful, fraudulent, and illegal," and alleges that Apple is in violation of several consumer regulations in California. The lawsuit is seeking class action status, with a Nationwide Class consisting of people in the U.S. who have had their Apple IDs terminated.

Technology giants led by Apple and Microsoft disclosed more than $100 billion in profit outside the U.S. in their last fiscal years, making them prime targets of President Joe Biden's proposals to boost taxes on earnings stashed overseas. From a report: The tax proposals, unveiled this month to help foot the bill for massive infrastructure plans, target common tactics used by U.S. multinationals such as stashing income-generating assets in low-tax offshore jurisdictions. The tech industry is particularly adept at shifting profits to tax-friendly locales because its main assets -- software code, patents and other intellectual property -- are relatively easy to move around compared to factories and other physical assets.

Former President Donald Trump's 2017 Tax Cuts and Jobs Act was supposed to crack down on offshore tax maneuvering, but Republicans neutered the rules by adding extra deductions and other benefits, according to Andrew Silverman, a tax policy analyst at Bloomberg Intelligence. Big Tech will find it harder to dodge Biden's plan because, if turned into law, it would close most of the loopholes left by Trump's 2017 legislation. The move threatens to leave the industry further at odds with Washington, where lawmakers are already scrutinizing the spread of misinformation on online platforms and regulators are embarking on antitrust investigations into large tech companies.

An anonymous reader shares an excerpt from a Bloomberg article, written by Joe Deaux: As David DeYoung, then a director of business technologies at Alcoa, walked into Apple's Cupertino, Calif., headquarters in September 2015, he knew that the stakes were high. DeYoung led a group of engineers who'd spent decades pursuing the holy grail for the notoriously dirty aluminum industry: a way to smelt the metal without producing any direct carbon emissions. Apple, which Harbor Intelligence analyst Jorge Vazquez estimates uses almost 15,000 metric tons of aluminum annually for its electronics gear, had invited DeYoung to explain a potentially revolutionary carbonless manufacturing process for aluminum that his group was developing. Alcoa was on the verge of ending the DeYoung team's yearslong search. To make the tension even worse, moments before DeYoung stepped into a roundtable with Apple engineers, he received word Alcoa was splitting into two publicly traded companies -- casting another cloud on his unit's project. So Apple's interest in reducing the carbon footprint of its metal casings looked to be key to saving the funding.

But it wasn't until later in 2015 that the payoff from that meeting came, with help from an unexpected source. That's when Vincent Christ, a manufacturing information technology expert from Rio Tinto Group Plc, flew to Cupertino for a similar visit. The London-based company, one of Alcoa's biggest rivals, was also struggling to develop a way to produce aluminum through a process that would emit oxygen instead of carbon dioxide. While heading back to the airport after an hourslong confab with Apple engineers, Christ received a call. Apple had an idea: Rio Tinto and Alcoa were both close to the answer they were looking for, but neither company seemed able to do it on its own. So why not combine efforts? "We had the engine, but we didn't have the wheels, chassis, or body, and Rio brought that all to the party," says DeYoung, who holds a Ph.D. from MIT. "[Apple] said, 'You guys really ought to talk to Rio,' and we were like, 'Yeah, we have already.' But then we said we'll talk to them again, and Apple actually facilitated that second contact."

The result was the creation of Elysis, a joint venture between Alcoa and Rio Tinto with investments from Apple, the government of Canada, and the provincial government of Quebec, which is one of the biggest aluminum-producing regions in the world. The venture has developed a technology that makes so-called green aluminum, whose production doesn't emit carbon dioxide. If the partners can make the process work at commercial scale, it could be used to retrofit existing smelters, transforming them from some of the dirtiest industrial polluters into the kind of green manufacturing facilities business and government are shifting toward. "Elysis has developed a process that substitutes carbon with inert materials -- it won't say what they are -- to make the anode that conducts the electricity causing the chemical reaction," reports Bloomberg. "Elysis' operating costs are about 15% lower than those of conventional smelting, in part because the carbon anodes used in the chemical reaction must be replaced after 25 days, while Elysis' inert material lasts two years. The carbonless process also requires fewer workers, since there's no need to frequently change out the cathodes sitting in the pots of molten alumina."

The immediate hurdle for Elysis is to prove it can crank up the amperage used during carbonless smelting to industrial-strength power levels, which would allow higher daily production rates, says CRU Group analyst Greg Wittbecker. "Elysis announced on April 20 it will begin installing commercial inert anode prototype cells on a smelter in Quebec in an effort to prove it can retrofit existing smelters," adds Bloomberg. "A pivotal moment will be if or when governments implement carbon credit or carbon tax programs that would penalize low-cost aluminum made in plants in China and India that use power from coal-fired plants."

Despite only being released in November, sales of the M1-powered MacBook Air, MacBook Pro, and Mac mini now represent the majority of Mac sales, outperforming Mac computers powered by Intel processors, according to Apple CEO Tim Cook. MacRumors reports: Cook made the remarks during Apple's "Spring Loaded" event yesterday, where it introduced a completely redesigned 24-inch iMac powered by the M1 Apple silicon chip. Cook says that the M1 and Apple silicon "isn't just an upgrade, but a breakthrough," while touting Mac's industry-leading customer satisfaction. According to Cook, the four M1-powered Macs now outperform the five remaining Intel-powered computers in its lineup in terms of sales. During the keynote, Cook's comment went largely unnoticed but is likely to be a key point the CEO makes during Apple's upcoming earnings call, which is being held on April 28.

A one-man Bunco Squad is poking holes in Apple's App Store image. From a report: Recently, I reached out to the most profitable company in the world to ask a series of basic questions. I wanted to understand: how is a single man making the entire Apple App Store review team look silly? Particularly now that Apple's in the fight of its life, both in the courts and in Congress later today, to prove its App Store is a well-run system that keeps users safe instead of a monopoly that needs to be broken up. That man's name is Kosta Eleftheriou, and over the past few months, he's made a convincing case that Apple is either uninterested or incompetent at stopping multimillion-dollar scams in its own App Store.

He's repeatedly found scam apps that prey on ordinary iPhone and iPad owners by luring them into a "free trial" of an app with seemingly thousands of fake 5-star reviews, only to charge them outrageous sums of money for a recurring subscription that many don't understand how to cancel. "It's a situation that most communities are blind to because of how Apple is essentially brainwashing people into believing the App Store is a trusted place," he tells The Verge. There's a lot to unpack there: fake free trials, fake reviews, subscription awareness. We could write an entire story about each. Today, I'd like to focus on how one guy could find what Apple's $64-billion-a-year App Store apparently cannot, because the answer is remarkable.

An anonymous reader quotes a report from Vox: The company plans to start selling subscriptions to podcasts and keeping a slice of each transaction for itself. Apple CEO Tim Cook briefly mentioned plans to roll out a subscription feature during the company's keynote event Tuesday, without offering more details. But a person familiar with Apple's plans has spelled it out to Recode:

- Starting next month, Apple will let podcast publishers sell subscriptions to individual shows or groups of shows, and set their own pricing, starting at 49 cents a month in the US.
- Apple won't require podcasters to create Apple-only exclusive shows, but it does want them to distinguish between stuff they're already distributing via Apple and stuff going up on other platforms: That could mean ad-free shows or shows with extra content or brand-new shows that only exist on Apple.
- Apple will keep 30 percent of any subscription revenue creators generate in their first year on the platform. After that, Apple's cut will drop to 15 percent. That's the same pricing scheme Apple already uses for other subscription services, like TV streamers.

The new Apple TV sports a more powerful A12 Bionic chip that lets it play HDR video at higher frame rates. It also comes equipped with a redesigned Siri remote. The Verge reports: The new Siri remote has an iPod-style scroll wheel, a five-way click pad, touch controls, a mute button, and a power button that can turn your TV on and off. Meanwhile, the Siri button is now on the side of the remote, and Apple says that the voice assistant now works on Apple TV in Austria, Ireland, and New Zealand, in addition to the 13 countries where it was already supported. Finally, the new Siri remote's enclosure is made out of 100 percent recycled aluminum.

You'll get the new remote with the new $179 4K set-top box, or it's available separately for $59. As well as being compatible with the new Apple TV 4K, it also works with the 2017 model and Apple TV HD. Apple will also sell the remote bundled with the Apple TV HD for $149. Other features of the Apple TV 4K include support for 60fps Dolby Vision playback over AirPlay from a compatible iPhone, and the ability to optimize the colors of your TV screen using the light sensor on an iPhone.

An anonymous reader writes: The operators of the REvil ransomware are demanding that Apple pay a ransom demand to avoid having confidential information leaked on the dark web. The REvil crew claims it came into possession of Apple product data after breaching Quanta Computer, a Taiwanese company that is the biggest laptop manufacturer in the world and which is also one of the companies that assemble official Apple products based on pre-supplied product designs and schematics.

The REvil gang posted 21 screenshots depicting Macbook schematics and threatened to publish new data every day until May 1, or until Apple or Quanta pay the ransom demand. The extortion attempt was also perfectly timed for maximum visibility to coincide with the Spring Loaded event, where Apple announced new products and software updates.

At today's Spring Loaded event, Apple unveiled a new version of the iPad Pro, equipped with the M1 chip that was first introduced on the company's Mac line. TechCrunch reports: The new chip sports an 8-core CPU, with performance up to 50% faster than the A12Z Bionic found on the previous generation. There's also an 8-core GPU, which it claims is up to 40% faster. The system can be decked out to up to 16 GB of RAM and 2 TB of storage. The device further blurs the line between the company's tablet and desktop offerings, as well as improved battery life now listed as "all day." The Pro also adds Thunderbolt support to the USB-C, which allows for a number of new features including external display support and wired transfers up to 40 Gbps.

As reported, the new tablet (12.9-inch only for now) features an improved display -- Liquid Retina XDR, according to Apple's marketing terms. Among other things that brings much improved high dynamic range. The display is powered by 10,000 micro-LED. That allows for a hugely improved contrast ratio and 1,000 nits of brightness, without hammering the battery life. The 11-inch version starts at $799 and the 12.9-inch, which adds the Liquid Retina display, starts at $1,099. Pre-orders on the tablets starts April 30 and the product is set to start shipping in the second half of May -- along with a number of other products introduced at today's show.

Now that Apple's lost item finder AirTag has officially been introduced, competitor Tile is going on record ahead of its testimony in front of Congress tomorrow about how it perceives Apple's latest product. In a statement, Tile CEO CJ Prober said today: "Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered. The reason so many people turn to Tile to locate their lost or misplaced items is because of the differentiated value we offer our consumers. In addition to providing an industry leading set of features via our app that works with iOS and Android devices, our service is seamlessly integrated with all major voice assistants, including Alexa and Google. And with form factors for every use case and many different styles at affordable prices, there is a Tile for everyone.

Tile has also successfully partnered with top brands like HP, Intel, Skullcandy and fitbit to enable our finding technology in mass market consumer categories like laptops, earbuds and wearables. With over 30 partners, we look forward to extending the benefits of Tile to millions of customers and enabling an experience that helps you keep track of all your important belongings. We welcome competition, as long as it is fair competition. Unfortunately, given Apple's well-documented history of using its platform advantage to unfairly limit competition for its products, we're skeptical. And given our prior history with Apple, we think it is entirely appropriate for Congress to take a closer look at Apple's business practices specific to its entry into this category. We welcome the opportunity to discuss these issues further in front of Congress tomorrow.

Apple has finally given the world a dramatic new iMac redesign, aimed at the company's long-standing goal of "making the computer disappear." From a report: Naturally, the latest version of the 24-inch all-in-one desktop is built around the company's new proprietary M1 chips. The screen sports a 4.5K Retina Display, coupled with a 1080p camera -- a first for the Mac line, and a sign the company is taking both audio and video more seriously as these products are serving as a kind of life line for the work from home crowd. True Tone is, naturally, on board for better color balance, and sound have been improved with six-speaker setup.

The new devices are significantly thinner -- with overall volume reduced by half, according to the company. The rear is also flat, instead of curved. All told, the company says it's up to 85% faster than the last model, coupled with a GPU that's up to twice as fast and 3x the machine learning. Around back are two Thunderbolt ports and a new magnetic power adapter that also delivers Ethernet. The system comes in seven colors. It starts at $1,299.

Apple has launched a Tile-like item tracker that will work with the company's software and services. From a report: Dubbed AirTag, the small circular tag will allow you to track items within Apple's "Find My" app on iOS. Much like Tile, Apple's AirTags will be useful for tracking items like keys or wallets, and you'll be provided with notifications when you're separated from your item. The AirTag itself is a small puck-like device that includes a built-in speaker, accelerometer, Bluetooth LE, and a user-replaceable battery. Apple says the tracker should last for a year of battery life, and you can use an NFC tap to activate a lost mode. AirTag will be available for $29 on April 30th, or $99 for a four-pack of the devices. Apple is also working with accessory makers to create luggage tag and keyring enclosures for the AirTag itself.

Apple has approved Parler's return to the iOS app store following improvements the social media company made to better detect and moderate hate speech and incitement, according to a letter the iPhone maker sent to Congress on Monday. From a report: The decision clears the way for Parler, an app popular with conservatives including some members of the far right, to be downloaded once again on Apple devices. The letter -- addressed to Sen. Mike Lee and Rep. Ken Buck and obtained by CNN -- explained that since the app was removed from Apple's platform in January for violations of its policies, Parler "has proposed updates to its app and the app's content moderation practices." On April 14, Apple's app review team told Parler that its proposed changes were sufficient, the letter continued. Now, all Parler needs to do is to flip the switch. "Apple anticipates that the updated Parler app will become available immediately upon Parler releasing it," Apple's letter said. Parler, an alternative to Facebook and Twitter that bills itself as a haven for free speech, was removed from major tech platforms in early January following the US Capitol riots of Jan. 6.

According to app developer Kosta Eleftheriou, Apple's App Store hosted a kid's game that's actually a front for gambling websites. "The secret password isn't one you'd be likely to guess: you have to be in the right country -- or pretend to be in the right country using a VPN," writes Sean Hollister via The Verge. "But then, instead of launching an ugly monkey-flipping endless runner game filled with typos and bugs, the very same app launches a casino experience." From the report: The app, "Jungle Runner 2k21," has already disappeared from the App Store, presumably thanks to publicity from Gizmodo and Daring Fireball, who each wrote about Eleftheriou's finding earlier today. It's not the only one, though: the same developer, "Colin Malachi," had another incredibly basic game on the App Store called "Magical Forest - Puzzle" that was also a front for gambling. [...] I accessed them from a VPN server in Turkey; While Daring Fireball notes that users in other non-US countries like Italy also seem to have been able to access the gambling sites, I tried them with a number of other locations including Italy without success.

Unlike the multi-million dollar App Store scams that Eleftheriou uncovered earlier this year, it's not hard to see why Apple's App Store review program might have missed these -- they largely look like your typical shovelware if you don't know the trick, with only a handful of tells... like the fact that Jungle Runner uses a Pastebin for its privacy policies. It's not necessarily clear to me that they'd be violating very many of Apple's App Store policies, either. Gambling apps are permitted by Apple, as long as they're geo-restricted to regions where that gambling is permitted by law, and you could maybe argue that's exactly what this developer did by checking your IP address.

Apple Music told artists it pays a penny per stream in a letter reviewed by The Wall Street Journal. From a report: The disclosure, made in a letter to artists delivered Friday via the service's artist dashboard and sent to labels and publishers, is part of a growing effort by music-streaming services to show they are artist-friendly. For Apple, it can be seen as a riposte to Spotify Technology, which last month shared some details of how it pays the music industry for streams on its service. Apple's penny-per-stream payment structure -- which music-industry experts say can dip lower -- is roughly double what Spotify, the world's largest music-streaming service, pays music-rights holders per stream. Spotify pays an average of about one-third to one-half penny per stream, though its larger user base generates many more streams. Apple's payments come out of monthly subscription revenue from users. Artists, managers and lawyers, still reeling from the loss of touring revenue during the pandemic, have been calling for higher payouts from music streaming, which has grown rapidly in the past year. Many fans have joined the push to raise artists' compensation.

A federal judge tossed a $506.2 million damages award against Apple after ruling the iPhone maker should have been able to argue that patent owner Optis Wireless Technology was making unfair royalty demands, though he refused to throw out the liability finding. From a report: Optis and its partners in the case, PanOptis Patent Management and Unwired Planet, claimed that Apple's smartphones, watches, and tablets that operate over the LTE cellular standard were using its patented technology. U.S. District Court Judge Rodney Gilstrap said the jury should have been allowed to consider whether the royalty demand was consistent with a requirement that standard-essential patents be licensed on "fair, reasonable and non-discriminatory," or FRAND, terms. The patent trial in August, one of the few held during the pandemic, was part of an unusual sweep of verdicts in Texas that collectively resulted in $3.7 billion in damages against tech companies like Apple and Intel Corp. Apple was also hit with damages awards of $502.8 million in a decade-long battle over security communications technology, and $308.5 million in a case over digital rights management.