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Desktops (Apple)

40 Years Ago: How Sinclair's QL Computer Outshined Apple's Macintosh (theregister.com) 124

This week the Conversation ran an article titled "Mac at 40: User experience was the innovation that launched a technology revolution ".

But meanwhile, an anonymous reader shared this report from the Register: Two weeks before Apple launched the Macintosh, Sir Clive Sinclair launched his unprecedentedly powerful yet affordable Motorola-powered SOHO computer — starting a line of hardware and software that, remarkably, is still going.

The QL remains a much-misunderstood computer. For its time, it was just as radical as the closely related machine that launched days later. Although it wasn't a smash hit, it wasn't the failure it's often deemed. A multinational licensed Sinclair's hardware, and several big-name companies sold versions of it around the world. The QL also inspired a dozen software-compatible successors, at least one of which is still manufactured today ... and not one but two versions of its unique operating system are still around as open source.

Sinclair Research launched the QL on January 12, 1984, nearly two weeks before Apple Computer launched its new Macintosh computer on the 24th. Both machines had Motorola 68000-family processors, a mere 128 kB of memory, and just a pair of serial ports for I/O. Both launched with powerful bundled applications. Both had brutally cut-down specifications to make them price competitive, and both were big technological gambles on unproven technology, previously only available in vastly more expensive computers.

Sinclair's bet was that multitasking would be the key differentiator. It was the first affordable personal computer to offer this. Today it's clear that Sinclair backed the wrong horse, but four decades ago, its mistake was understandable. Before the Macintosh, it was not at all clear that GUIs were the future... When the QL turned 30, The Reg published a detailed history, but a decade on, we thought it would be more interesting to look at the legacy of this pioneering machine — the many models of QL-compatible machines that appeared after Sinclair Research moved on to other things, and the descendants of its remarkable OS and their continued existence in the 21st century.

EU

Apple Offers To Open Mobile Payments To Third Parties Amid EU Antitrust Case (wsj.com) 16

Apple committed to address antitrust concerns posed by the European Commission surrounding its popular Apple Pay app, including allowing access to third-party mobile wallet and payment services. WSJ: The U.S. tech giant has agreed to allow companies' apps to make contactless payments on devices that use the iOS system, such as iPhones, for free without the need to use Apple Pay or Apple Wallet, the EU's executive arm said Friday.
Apple

Apple's App Store Rule Changes Draw Sharp Rebuke From Critics (daringfireball.net) 55

Apple has updated its long-standing App Store guidelines, giving developers the option to let users make in-app purchases for iOS apps outside of its App Store. But the changes still haven't won over one of the company's longtime critics. From a report: Under the new rules, app developers can provide customers with links to third-party purchase options for their apps, but they must still pay Apple fees of either 12% or 27%. Spotify, one of Apple's biggest critics, isn't a fan of the changes. In a statement, the music streaming service slammed the new rules. "Once again, Apple has demonstrated that they will stop at nothing to protect the profits they exact on the backs of developers and consumers under their app store monopoly," the company said in a statement. "Their latest move in the US -- imposing a 27% fee for transactions made outside of an app on a developer's website -- is outrageous and flies in the face of the court's efforts to enable greater competition and user choice." Tech columnist John Gruber, writing at DaringFireball: Maybe the cynics are right! Let's just concede that they are, and that Apple will only make decisions here that benefit its bottom line. My argument remains that Apple should not be pursuing this plan for complying with the anti-steering injunction by collecting commissions from web sales that initiate in-app. Whatever revenue Apple would lose to non-commissioned web sales (for non-games) is not worth the hit they are taking to the company's brand and reputationâ--âthis move reeks of greed and avariceâ--ânor the increased ire and scrutiny of regulators and legislators on the "anti-Big-Tech" hunt.

Apple should have been looking for ways to lessen regulatory and legislative pressure over the past few years, and in today's climate that's more true than ever. But instead, their stance has seemingly been "Bring it on." Confrontational, not conciliatory, conceding not an inch. Rather than take a sure win with most of what they could want, Apple is seemingly hell-bent on trying to keep everything. To win in chess all you need is to capture your opponent's king. Apple seemingly wants to capture every last piece on the boardâ--âeven while playing in a tournament where the referees (regulators) are known to look askance at blatant poor sportsmanship (greed).

Apple's calculus should be to balance its natural desire to book large amounts of revenue from the App Store with policies that to some degree placate, rather than antagonize, regulators and legislators. No matter what the sport, no matter what the letter of the rulebook says, it's never a good idea to piss off the refs.

Apple

Apple Again Banned From Selling Watches In US With Blood Oxygen Sensor (cnbc.com) 75

A U.S. Court of Appeals said Apple will again be barred from selling the Apple Watch Series 9 and Ultra 2 beginning Thursday. These models both contain a blood oxygen sensor that infringes on the intellectual property of medical device company Masimo.

"The court order Wednesday did not rule on Apple's effort to overturn a U.S. International Trade Commission ban on the company selling the affected watches in the United States," notes CNBC. "But it lifted an injunction that had blocked the ban from taking effect while that appeal is pending." From the report: In December, Apple chose to briefly remove the affected watches from its online and retail stores, though retailers with those devices in stock may still sell them. Earlier this week, court filings suggested that Apple had received approval from U.S. Customs for a modified version of its Apple Watches that lack the blood oxygen feature and therefore no longer infringe on Masimo's intellectual property. It could open a path for a modified Apple Watch to return to U.S. store shelves.
Businesses

Epic Plans To Contest Apple's 'Bad-Faith' Compliance With Court Ruling Over App Store (techcrunch.com) 18

An anonymous reader shares a report: Fortnite maker Epic Games is not happy about how Apple intends to comply with a district court's injunction that permitted app developers to direct users to their own websites and payment platforms -- a court order that came into effect following the Supreme Court's decision to not hear the Apple antitrust case, leaving the current ruling to stand. Though Apple had largely won the case, as the court decided it was not a monopolist, a judge ruled that app makers should be able to steer their customers to the web from links or buttons inside their apps, something that forced Apple to change its App Store rules.

But Apple's compliance doesn't give app makers the victory they had hoped, as the tech giant aims to still charge commissions on purchases made outside of apps -- a decision Epic aims to challenge in court. According to statements made by Epic Games CEO Tim Sweeney, shared on X, Apple's "bad-faith" compliance undermines the judge's order that would have allowed buttons or external links "in addition to [in-app purchases.]" The Ninth Circuit District Court had ruled on one count of out ten in favor of Epic in its decision, finding that Apple violated California's Unfair Competition law. The decision meant Apple had to remove the "anti-steering" clause from its agreement with App Store developers. This clause for years had prevented app developers from directing their customers to other ways to pay for in-app purchases or subscriptions from inside their apps, leading to confusing screens or broken features, where customers would have to figure out on their own how to make the necessary purchases from the developer's website.

Desktops (Apple)

Beeper Users Say Apple Is Now Blocking Their Macs From Using iMessage Entirely (techcrunch.com) 175

An anonymous reader quotes a report from TechCrunch: The Apple-versus-Beeper saga is not over yet it seems, even though the iMessage-on-Android Beeper Mini was removed from the Play Store last week. Now, Apple customers who used Beeper's apps are reporting that they've been banned from using iMessage on their Macs -- a move Apple may have taken to disable Beeper's apps from working properly, but ultimately penalizes its own customers for daring to try a non-Apple solution for accessing iMessage. The latest follows a contentious game of cat-and-mouse between Apple and Beeper, which Apple ultimately won. [...]

According to users' recounting of their tech support experiences with Apple, the support reps are telling them their computer has been flagged for spam, or for sending too many messages — even though that's not the case, some argued. This has led many Beeper users to believe this is how Apple is flagging them for removal from the iMessage network. One Beeper customer advised others facing this problem to ask Apple if their Mac was in a "throttled status" or if their Apple ID was blocked for spam to get to the root of the issue. Admitting up front that third-party software was to blame would sometimes result in the support rep being able to lift the ban, some noted.

The news of the Mac bans was earlier reported by Apple news site AppleInsider and Times of India, and is being debated on Y Combinator forum site Hacker News. On the latter, some express their belief that the retaliation against Apple's own users is justified as they had violated Apple's terms, while others said that iMessage interoperability should be managed through regulation, not rogue apps. Far fewer argued that Apple is exerting its power in an anticompetitive fashion here.

Apple

Apple Vision Pro Will Launch With 3D Movies From Disney Plus (theverge.com) 59

Apple has announced several new experiences launching with their upcoming Vision Pro spatial computing headset, including 3D content from Disney Plus. "Other apps announced with Vision Pro support include ESPN, MLB, PGA Tour, Max, Discovery Plus, Amazon Prime Video, Paramount Plus, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI," reports The Verge, noting that Netflix's existing app "will work unmodified on Apple's new headset." From the report: The announcement lists some of the movies that will be in 3D, and naturally, Avatar: The Way of Water is among them. But Vision Pro owners will also get 3D versions of movies like Avengers: Endgame, Star Wars: The Force Awakens, and Encanto. The movies will be available to rent through the Apple TV app, and the company says that anyone who has already bought the movies will now get 3D versions without paying extra. Otherwise, "more titles, including those available exclusively to Disney Plus subscribers, will be announced at a later date."

Among the four screening environments for Disney Plus subscribers, one is called the Disney Plus Theater, which the company says takes inspiration from Hollywood's El Capitan Theatre, as well as others based on Pixar's Monsters, Inc., the fictional Avengers Tower from Marvel Avengers films, and one set in the cockpit of a landspeeder sitting in Star Wars' Tatooine desert. Besides Disney content, Apple mentioned the Apple TV app will have some free "immersive entertainment" that includes Alicia Keys: Rehearsal Room and a film from Planet Earth producers called Prehistoric Planet Immersive.
The $3,499 Vision Pro headset will start shipping on February 2nd. Pre-orders begin January 19th at 8AM ET.
The Almighty Buck

Apple Revises App Store Rules To Let Developers Link To Outside Payment Methods (9to5mac.com) 152

Apple has announced changes to its U.S. App Store, allowing developers to link to alternative payment methods, "provided that the app also offer purchases through Apple's own In-App Purchase system," reports 9to5Mac. The change comes in light of the Supreme Court declining to hear Apple's appeal in its legal battle with Epic Games. From the report: The guideline says that developers can apply for an entitlement that allows them to include buttons or links directing users to out-of-app purchasing mechanisms: "Developers may apply for an entitlement to provide a link in their app to a website the developer owns or maintains responsibility for in order to purchase such items. Learn more about the entitlement. In accordance with the entitlement agreement, the link may inform users about where and how to purchase those in-app purchase items, and the fact that such items may be available for a comparatively lower price. The entitlement is limited to use only in the iOS or iPadOS App Store on the United States storefront. In all other storefronts, apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase."

According to Apple, the link to an alternative payment platform can only be displayed on "one app page the end user navigates to (not an interstitial, modal, or pop-up), in a single, dedicated location on such page, and may not persist beyond that page." Apple has provided templates that developers can use for communicating with customers about alternative in-app payment systems [...]. Apple has also confirmed that it will charge a commission on purchases made through alternative payment platforms. This commission will be 12% for developers who are a member of the App Store Small Business Program and 27% for other apps. The commission will apply to "purchases made within seven days after a user taps on an External Purchase Link and continues from the system disclosure sheet to an external website." Apple says developers will be required to provide accounting of qualifying out-of-app purchases and remit the appropriate commissions. [...] However, Apple also says that collecting this commission will be "exceedingly difficult and, in many cases, impossible." [...]

The other anti-steering change that Apple is required to make is to allow developers to communicate with customers outside of their apps about alternative purchasing options, such as via email. Apple made this change in 2021 as part of its settlement of a class-action lawsuit brought on by small developers.

Iphone

Apple Tops Samsung For First Time in Global Smartphone Shipments (theverge.com) 18

For the first time ever, Apple beat out Samsung to ship the most smartphones in a year according to IDC's Worldwide Quarterly Mobile Phone Tracker. From a report: Although IDC cautions that its data is preliminary and subject to change, a second research agency, Canalys, also has Apple taking its top spot for all of 2023. IDC has Apple's total mobile shipments at 234.6 million, versus 226.6 million for Samsung. Xiaomi, Oppo, and Transsion round out the top five with 145.9, 103.1 and 94.9 million smartphones shipped, respectively.

IDC notes that the last time Samsung wasn't on top of the annual board was 13 years ago in 2010. Back then Apple didn't even feature in the top five. Instead it was Nokia in first place, Samsung in second, LG Electronics in third, ZTE in fourth, and Research in Motion (manufacturers of BlackBerry devices) in fifth.

The Courts

Supreme Court Rejects Apple-Epic Games Legal Battle (reuters.com) 52

The U.S. Supreme Court on Tuesday declined to hear a challenge by Apple to a lower court's decision requiring changes to certain rules in its lucrative App Store, as the justices shunned the lengthy legal battle between the iPhone maker and Epic Games, maker of the popular video game "Fortnite." Reuters: The justices also turned away Epic's appeal of the lower court's ruling that Apple's App Store policies limiting how software is distributed and paid for do not violate federal antitrust laws. The justices gave no reasons for their decision to deny the appeals. In a series of posts on X, Epic CEO Tim Sweeney wrote: The Supreme Court denied both sides' appeals of the Epic v. Apple antitrust case. The court battle to open iOS to competing stores and payments is lost in the United States. A sad outcome for all developers. Now the District Court's injunction against Apple's anti-steering rule is in effect, and developers can include in their apps "buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to IAP."

As of today, developers can begin exercising their court-established right to tell US customers about better prices on the web. These awful Apple-mandated confusion screens are over and done forever. The fight goes on. Regulators are taking action and policymakers around the world are passing new laws to end Apple's illegal and anticompetitive app store practices. The European Union's Digital Markets Act goes into effect March 7.

Apple

Apple To Remove Blood-Oxygen Tool To Avoid Ban, Masimo Says (bloomberg.com) 38

Apple is removing a blood-oxygen feature from its latest smartwatches -- the Series 9 and Ultra 2 -- to get around a US ban stemming from a patent dispute with Masimo. From a report: The disclosure was made Monday by Masimo, which said that US Customs and Border Protection approved the change on Jan. 12. The agency "decided that Apple's redesign falls outside the scope" of an import ban by the US International Trade Commission, signaling that the adjustment will let Apple keep its watches on the market.

The ITC had ruled in October that Apple's devices violated Masimo patents related to blood-oxygen measurement. That led Apple to pause sales of the smartwatches just ahead of Christmas, though an interim stay allowed the company to bring the products back late last month. The iPhone maker developed a software workaround intended to sidestep the dispute and presented the solution last week to the customs agency, which is in charge of enforcing import bans. Apple explained that the redesigned watches "definitively" do not contain the technology at issue, known as pulse oximetry, according to Masimo.

Apple

App Store To Be 'Split in Two' Ahead of EU iPhone Sideloading Deadline (macrumors.com) 29

Apple is preparing to split the App Store "in two" in the coming weeks ahead of European Union requirements that will force Apple to enable app sideloading in the region, Bloomberg's Mark Gurman reports. From a report: In the latest edition of his "Power On" newsletter, Gurman explained that Apple is gearing up to make changes to the App Store in the EU to comply with the region's impending Digital Markets Act (DMA). Apple is apparently planning to roll out adjustments to comply with the new legal requirements in the coming weeks, including splitting off the App Store in the EU from the rest of the world. The deadline for Apple to comply with the DMA is March 7, so the company has just over seven weeks to enact the changes.
Businesses

Apple Undergoes Its Biggest Board Shakeup In Years (fortune.com) 21

Mark Gurman reports via Bloomberg: In one of Apple's biggest board shake-ups in years (Warning: source may be paywalled; alternative source), longtime directors Al Gore and James Bell will be retiring from the company, with former Aerospace Corp. Chief Executive Officer Wanda Austin coming aboard. The company made the announcement Thursday, citing a policy of directors not standing for reelection after the age of 75. Bell, a former Boeing Co. executive, joined the Apple board in 2015, while former US Vice President Gore has been a director for more than two decades. Both men are 75.

The upheaval is unusual for Apple's board, which rarely has more than one retirement at a time. Gore was the longest-serving member -- having joined in 2003, when co-founder Steve Jobs was CEO and the iPhone didn't yet exist. "Al has contributed an incredible amount to our work -- from his unconditional support for protecting our users' privacy, to his incomparable knowledge of environment and climate issues," Apple CEO Tim Cook said in a statement. "James's dedication has been extraordinary, and we're thankful for the important perspectives and deep expertise he's offered on audit, finance, and so much more over the years."

Austin, the new nominee, has a significant track record of "advancing innovation and shaping corporate strategy," Apple said. She has long been a major proponent of US space exploration efforts, though that's not an area that Apple is directly involved in. She will be up for election at the company's annual shareholder meeting on Feb. 28. In spite of the age policy, another director, Ronald Sugar, is turning 76 this year and not slated to leave the board. Apple said that Sugar is remaining "in consideration of the significant recent transitions in board composition and the value of retaining directors who have developed deep insights into the company during their tenure." Given Apple's rationale for retaining Sugar, it's unclear if the policy will apply to Chairman Arthur Levinson, who turns 75 next year.

Privacy

Apple Knew AirDrop Users Could Be Identified and Tracked as Early as 2019 (cnn.com) 27

Security researchers warned Apple as early as 2019 about vulnerabilities in its AirDrop wireless sharing function that Chinese authorities claim they recently used to track down users of the feature, the researchers told CNN, in a case that experts say has sweeping implications for global privacy. From a report: The Chinese government's actions targeting a tool that Apple customers around the world use to share photos and documents -- and Apple's apparent inaction to address the flaws -- revive longstanding concerns by US lawmakers and privacy advocates about Apple's relationship with China and about authoritarian regimes' ability to twist US tech products to their own ends.

AirDrop lets Apple users who are near each other share files using a proprietary mix of Bluetooth and other wireless connectivity without having to connect to the internet. The sharing feature has been used by pro-democracy activists in Hong Kong and the Chinese government has cracked down on the feature in response. A Chinese tech firm, Beijing-based Wangshendongjian Technology, was able to compromise AirDrop to identify users on the Beijing subway accused of sharing "inappropriate information," judicial authorities in Beijing said this week. Although Chinese officials portrayed the exploit as an effective law enforcement technique, internet freedom advocates are urging Apple to address the issue quickly and publicly.

Transportation

Polestar CEO Promises To Keep Apple CarPlay and Android Auto Around (techcrunch.com) 30

An anonymous reader quotes a report from TechCrunch: Polestar CEO Thomas Ingenlath couldn't be happier with the integration of Google built-in, the branded product that embeds Google apps and services directly into the company's EVs. But don't expect the EV maker to drop Android Auto or Apple CarPlay as a result. On the sidelines of CES 2024, Ingenlath committed to sticking with Android Auto and Apple CarPlay, the middleware that allows drivers to project their smartphone onto the car's infotainment display. He went a step further and questioned automakers that have. GM, for instance, decided not to make the new 2024 Chevy Blazer EV compatible with Android Auto or Apple CarPlay.

"It's still too important for our customers to have the choice," Ingenlath said during an interview at CES 2024. He later added that, in his view, removing the option isn't the right way of treating customers. "Our priority is very clear; We have a really fantastic system together with Google," he said. While Ingenlath admitted that adding that Google Built-in provides the best experience, he asked "why would we try to dogmatically educate our customers?" Polestar has been a champion of Google built-in. However, it's willingness to keep Android Auto and Apple CarPlay is notable because it illustrates the complexity of appeasing customers even if it might overshadow the native technology in the vehicle.
"Ingenlath seems convinced that as Google built-in improves and continues to add apps and services, consumers will give up Android Auto or Apple CarPlay on there own," adds TechCrunch. "And the updates do keep coming."

"At CES 2024, for instance, Polestar announced that the Chrome browser would start rolling out to Polestar 2 in beta, allowing drivers to surf the internet via the central vehicle display while parked. Ingenlath hinted of more improvements in the future, including more precise navigation in Google Maps that drills down to the specific lane as well as customized features designed for Polestar customers."
Microsoft

Microsoft Dethrones Apple as the Largest US Company 52

The stock market has a new, but familiar, monarch. Microsoft's AI-powered stock rally has made the software giant the largest U.S. company by market value, surpassing Apple for the first time since November 2021. WSJ: Shares edged higher Thursday morning, bringing Microsoft's market value to nearly $2.87 trillion. Apple, meanwhile, fell 1%, pulling its market capitalization just below that threshold. Either Apple or Microsoft has held the title since Feb. 4, 2019, according to Dow Jones Market Data. Microsoft's stock has been on the rise for the past year thanks to the continued growth of its cloud computing division, even as major competitors like Amazon and Google have experienced a gradual slowdown in sales growth.
China

AirDrop 'Cracked' By Chinese Authorities To Identify Senders (macrumors.com) 25

According to Bloomberg, Apple's AirDrop feature has been cracked by a Chinese state-backed institution to identify senders who share "undesirable content". MacRumors reports: AirDrop is Apple's ad-hoc service that lets users discover nearby Macs and iOS devices and securely transfer files between them over Wi-Fi and Bluetooth. Users can send and receive photos, videos, documents, contacts, passwords and anything else that can be transferred from a Share Sheet. Apple advertises the protocol as secure because the wireless connection uses Transport Layer Security (TLS) encryption, but the Beijing Municipal Bureau of Justice (BMBJ) says it has devised a way to bypass the protocol's encryption and reveal identifying information.

According to the BMBJ's website, iPhone device logs were analyzed to create a "rainbow table" which allowed investigators to convert hidden hash values into the original text and correlate the phone numbers and email accounts of AirDrop content senders. The "technological breakthrough" has successfully helped the public security authorities identify a number of criminal suspects, who use the AirDrop function to spread illegal content, the BMBJ added. "It improves the efficiency and accuracy of case-solving and prevents the spread of inappropriate remarks as well as potential bad influences," the bureau added.

It is not known if the security flaw in the AirDrop protocol has been exploited by a government agency before now, but it is not the first time a flaw has been discovered. In April 2021, German researchers found that the mutual authentication mechanism that confirms both the receiver and sender are on each other's address book could be used to expose private information. According to the researchers, Apple was informed of the flaw in May of 2019, but did not fix it.

Apple

Apple Tells Developers Not To Call Their AR or VR Apps AR or VR Apps (engadget.com) 122

With Apple's Vision Pro VR/AR headset set to go on sale on February 2, we're starting to see more details about the app requirements. From a report: The company has released guidelines for visionOS developers planning to release apps and there's one strange caveat. It would rather developers don't use the terms AR and VR when referring to Vision Pro apps, but rather call them "spatial computing apps," according to the developer page.

"Spatial computing: Refer to your app as a spatial computing app. Don't describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR)," the company states. The headset itself should be called "Apple Vision Pro" with three uppercase words, while "visionOS begins with a lowercase v, even when it's the first word in a sentence." The terms should never be translated or transliterated, Apple added.

Iphone

iPhone Survives 16,000-Foot Fall From Alaska Air Flight (bloomberg.com) 76

An anonymous reader shares a report: Among the harrowing details of the blown-off fuselage panel that triggered a sudden decompression event on Alaska Airlines Flight 1282, one revelation seemed to defy the laws of physics: one of the mobile phones that had been sucked out of the Boeing 737 Max 9 jet's cabin remained in functioning condition after a 16,000-foot tumble. A new-generation Apple iPhone landed intact, unlocked and with hours of battery life remaining on a Portland, Oregon roadside, according to a post on X by a user calling himself Seanathan Bates, who said he discovered the device. The screen showed an email from Alaska Airlines about a baggage claim for the flight, based on Bates' photos.

The phone was in airplane mode, Bates said in a TikTok video. "It was still pretty clean, no scratches on it, sitting under a bush and it didn't have a screenlock on it," he said. The National Transportation Safety Board confirmed at a briefing on Sunday that one phone was found on the side of a road and another in a yard. The people have handed in both of the devices, NTSB Chair Jennifer Homendy told reporters.

Businesses

Will Microsoft Overtake Apple as the World's Most Valuable Company? (appleinsider.com) 101

"As Microsoft stock rises and Apple's falls over analysts expectation of slowing iPhone demand, the two firms are once more within $100 billion of each other — the smallest gap in over two years..." writes the blog Apple Insider: In August 2020, Apple became the first publicly-traded US company to reach a $2 trillion market cap, and Microsoft became the second one in June 2021. Later in October 2021, Microsoft took over the top spot, and for a time was move valuable than Apple by $100 billion. While the values of the two firms have continually changed, Microsoft is now worth just $100 billion less than Apple, according to MarketWatch. Microsoft is valued at $2.73 trillion, while Apple — fallen from its recent $3 trillion high — is currently at $2.83 trillion.

MarketWatch notes that Microsoft's stock rose 57% in 2023, compared to Apple's which rose 48%. Microsoft shares have also reportedly seen what are described as slimmer losses at the start of 2024. Apple, on the other hand, has seen its shares take a considerable drop in recent days. The first hit was taken following a claim by Barclays that iPhone demand is weakening and that the iPhone 16 range will not offer any compelling new features to tempt upgraders.

The analyst view that Apple is dependent on iPhone sales is part of why Microsoft is doing better. Analysts see Microsoft has being less attached to any hardware, and more attached to subscription software such as Office 365, and so therefore less attached to any falling demand for phones or computers. And, Microsoft has launched an AI tool in Copilot, while Apple has not unveiled any similar ChatGPT-style app or service.

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