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Businesses

Apple Will Manufacture Its New Mac Pro In Texas (engadget.com) 89

Apple has confirmed Monday that it will manufacture the redesigned Mac Pro in Texas. The company said it will assemble the workstation at the same Austin, Texas plant that has produced the cylindrical Mac Pro since 2013. The reason for the move: exemptions from Trump's China tariffs for "certain necessary components" in the system. Engadget reports: Apple had received 10 out of its 15 requested exemptions for components like partial circuit boards. While Apple has a network of U.S. suppliers for its products, many of the parts for computers (and those of rivals) are still made in China -- the company wouldn't have seen much benefit from U.S. assembly if it had to pay a premium for some of the Mac Pro's key ingredients.

CEO Tim Cook (who hinted at this possibility in July) touted this as part of Apple's existing commitment to American jobs, including its recent investment into Corning. However, it's not necessarily the coup it sounds like at first blush. Apple can produce the Mac Pro stateside due to both its low volume (few people will buy a $6,000 tower for home use) and the high levels of automation at the Austin plant. This won't lead to an abundance of new jobs, and it may still be more practical to make high-volume products like iPhones and MacBooks in China even if future tariffs cut into Apple's profit margins.

Google

Challenging Facebook and Google, Apple's New OS Warns Users When Data Is Collected (forbes.com) 97

An anonymous reader quotes Forbes: Apple's updated operating system will now show you how often your location has been recorded and by which apps. It will do this proactively via a pop up, which shows a map of where you have been tracked, including the option to allow or limit it. Previously, many apps were able to track you in the background without your knowledge. They were able to collect vast amounts of data on you, which they could use to target you with advertising.

Along the same theme, another blow to apps such as Facebook and WhatsApp is a change in Apple's iOS 13 that will not allow messaging and calling apps to run in the background when the programs are not actively in use. Before, apps such as these were able to collect information on what you were doing on your device.

People are certainly becoming more aware of the way their data is used, following incidents such as the Cambridge Analytica scandal. In this context, many of the changes could be seen as a direct blow to Apple's rivals Google and Facebook: iOS 13 highlights their data collection practices and gives iPhone users the opportunity to stop them. In this way, it's an attack on Facebook and Google's business models. It's true: There are many apps that track you and collect data on you, and iOS 13 will affect all of these. But it is also worth considering the position that Apple holds in the market. When Apple speaks, people listen.

Forbes concludes that these features in iOS 13 "could encourage even the most apathetic Apple users to care more about their privacy."
Microsoft

How the Microsoft Store Urges Customers To Trade In Their iPhones (zdnet.com) 64

"Have you ever wondered how -- or even why -- Microsoft is offering $650 to switch from iPhone to Samsung's latest phones?" asks tech columnist Chris Matyszczyk.

"A Microsoft store salesman enlightened me. It was spiritual, as much as factual." "This is a Microsoft store," I said. "Why are you pushing these?"

"Because three weeks ago, you couldn't do what you can do now," he said.

This was quite some drama. I hadn't heard that my life had changed just 21 days prior, but Oscar was ready to explain. "Now you can have a terabyte, which means this phone improves your mobility and can now replace your laptop. You can now run your business straight from this phone," he said... With a fervent -- and, I have to say, elegant -- enthusiasm, he talked me through my new possibilities. The ability to have everything from Outlook to Word to Excel to One Drive existing simultaneously on every gadget was, apparently, my new Nirvana. He took me over to a desktop and showed me how to dock my new Samsung phone and work simultaneously on the phone and the desktop.

He then led me to the Surface Pro 6. "This is the one I've got. And, look, you don't need a keyboard," he said, as he brought up the on-screen keyboard that really isn't very easy to type on. Oscar's congenital positivity was so alluring that I had to insert a pause and ask him what phone he had. He pulled out the same iPhone XR as mine, but sadly in a case. "I've been with Apple for a long time," he explained. "But I just need to pay my iPhone down a bit more and I'm going to switch to this Note..."

"Switching from iPhone to Samsung isn't easy, is it?" I muttered.

"It's all in your mind," he replied. "You need to have a growth mindset. That's what leaving your iPhone behind represents. Growth." I had to laugh. Not out of insult, but out of sheer admiration for his TED Talk attempt to inspire. He was appealing to my spirit, not my rational mind. He was right, of course. I have a growth bodyset, not a growth mindset....

[A]s I walked out many minutes later, I remembered there was a new iPhone coming out. Three new iPhones. Would any of them represent personal growth?

Medicine

Apple Watch May Have Saved A Biker's Life (krem.com) 63

"A Spokane man is saying that an Apple Watch helped save his dad's life following a bicycle crash at Doomsday Hill," reports a local TV station: According to a Facebook post, Gabe Burdett was on his way to meet up with his father Bob last weekend at Riverside State Park, but Bob wasn't at their meet up spot. Burdett received a text from his father's Apple Watch, which read, "Emergency SOS Bob Burdett called emergency services from this approximate location after Apple Watch detected a hard fall." Not only had the watch texted Burdett, it also called 911 with his father's location, he said.

Bob had flipped his bike at the bottom of Doomsday Hill and hit his head, knocking him unconscious, Burdett said. Thanks to the watch, Bob was able to be picked up by emergency services and transported to the hospital within 30 minutes of the fall occurring.

Gabe's Facebook post includes a picture of the now-damaged Apple Watch on his father's wrist in the hospital. The Apple Watch even texted a map showing the son his father's new location at the hospital.

And now "Dad is doing great, clear X-Rays and CT scan, but a little sore for sure!"
IOS

iOS 13 Ships With Known Lockscreen Bypass Flaw That Exposes Contacts (arstechnica.com) 19

An anonymous reader quotes a report from Ars Technica: Apple released iOS 13 with a bunch of new features. But it also released the new OS with something else: a bug disclosed seven days ago that exposes contact details without requiring a passcode or biometric identification first. Independent researcher Jose Rodriguez published a video demonstration of the flaw exactly one week ago. It can be exploited by receiving a FaceTime call and then using the voiceover feature from Siri to access the contact list. From there, an unauthorized person could get names, phone numbers, email addresses, and any other information stored in the phone's contacts list. An Apple representative told Ars the bypass will be fixed in iOS 13.1, scheduled for release on Sept. 24.
Businesses

Apple Is Trying To Trademark 'Slofie' (theverge.com) 43

On Friday, Apple applied for a U.S. Trademark on "Slofie," a made-up name for slow-motion selfies, a feature that's new to the iPhone 11 models. "The phones' front camera can now record video at 120 frames per second, which when slowed down, results in a crisp slow-motion effect," writes Jacob Kastrenakes for The Verge. "The results are neat, though I'm not convinced they'll turn into the Animoji-like phenomenon Apple may be hoping for." From the report: Apple is applying for a trademark on slofies in connection with "downloadable computer software for use in capturing and recording video." That means this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting popular usage of this totally made-up word. Apple has reason to want to prevent the creation of knock-off slofie apps, too, since slofies are meant to be exclusive to the new iPhones.

Despite the focus on apps, Apple doesn't actually offer a slofie app or a slofie mode on the new iPhones. The feature is just called "slo-mo" in Apple's camera app, and the company's current usage of slofie refers exclusively to the resulting videos, not the app or mode used to capture them. Apple seems to be hoping slofies will be a fun selling point for its new phones. The feature is mentioned across Apple's website, and Apple presented a slofie ad during the phones' launch event. It wouldn't be surprising to see a lot more airing in the coming weeks once the phones are out.

The Almighty Buck

Have Flagship Smartphone Prices Peaked? (ccsinsight.com) 85

Analyst Ben Wood, writing for research firm CCS Insight: Smartphone makers have been testing the economic rule of supply and demand for the past decade, seemingly defying conventional wisdom in consumer electronics products by raising prices. Greater utility and the constant of use smartphones combined to grow the value of devices to customers. But it seems that top phone-makers are learning that no tree grows to heaven, as prices beyond the psychological threshold of $1,000 have created sticker shock among some consumers. Apple's announcement of the iPhone 11 at its annual product event last week largely centered on incremental improvements such as better camera and battery life, but the company's decision to lower the price of its base flagship smartphone caught our eye. The iPhone 11 will cost $699 in the US. A year ago, Apple introduced the iPhone XR at $749. It's a subtle, but interesting move that sees Apple shifting its "mid-range" iPhone back to a price of $699, where it previously resided with the iPhone 8. Apple's decision to lower pricing can be seen as an acknowledgement that it has tested the upper limits of consumer acceptance. At a time when the company wants to expand its number of customers as it builds out its ecosystem of content and services, it's sensible that it slightly brought down the barriers for consumers to get their hands on the new device.
Google

Amazon, Google, Facebook, and Microsoft Workers Have Pledged To Strike on September 20 (vice.com) 102

In a historic first, more than 1,200 Amazon employees announced last week that they will walk out of their offices on September 20 over the company's carbon footprint. In the following days, tech workers at Microsoft, Facebook, and Google have announced they will also go on strike. From a report: Of the big five tech companies, this leaves Apple employees, who have yet to make any statement on the climate strikes, which will take place in 120 countries. On the day its competitors are striking, Apple will release the iPhone 11. While Apple claims that the iPhone is getting greener, it's still a product that necessarily requires exploiting the Earth, and, in some cases, labor.
Businesses

Apple Takes On EU's Vestager In Record $14 Billion Tax Fight (bloomberg.com) 72

An anonymous reader quotes a report from Bloomberg: Apple fights the world's biggest tax case in a quiet courtroom this week, trying to rein in the European Union's powerful antitrust chief ahead of a potential new crackdown on internet giants. The iPhone maker can tell the EU General Court in Luxembourg that it's the world's biggest taxpayer. But that's not enough for EU Competition Commissioner Margrethe Vestager who said in a 2016 ruling that Apple's tax deals with Ireland allowed the company to pay far less than other businesses. The court must now weigh whether regulators were right to levy a record 13 billion-euro ($14.4 billion) tax bill.

A court ruling, likely to take months, could empower or halt Vestager's tax probes, which are now centering on fiscal deals done by Amazon.com and Alphabet. She's also been tasked with coming up with a "fair European tax" by the end of 2020 if global efforts to reform digital taxation don't make progress. Vestager showed her determination to fight the tax cases to the end by opening new probes into 39 companies' tax deals with Belgium on Monday. The move addresses criticism by the same court handling the Apple challenge. A February judgment threw out her 2016 order for them to pay back about 800 million euros. At the same time she's pushing for "fair international tax rules so that digitization doesn't allow companies to avoid paying their fair share of tax," according to a speech to German ambassadors last month. She urged them to use "our influence to build an international environment that helps us reach our goals" in talks on a new global agreement to tax technology firms.
After the 2016 EU order, Apple CEO Tim Cook blasted the EU move as "total political crap." "The company's legal challenge claims the EU wrongly targeted profits that should be taxed in the U.S. and 'retroactively changed the rules' on how global authorities calculate what's owed to them," reports Bloomberg.
Wireless Networking

Faster Wi-Fi Officially Launches Today (theverge.com) 30

The Wi-Fi Alliance, the organization that oversees implementation of the Wi-Fi standard, is launching its official Wi-Fi 6 certification program. "That might sound boring, but it means the Wi-Fi 6 standard is truly ready to go, and tech companies will soon be able to advertise their products -- mostly brand new ones -- as certified to properly support Wi-Fi 6," reports The Verge. From the report: So the point of Wi-Fi 6 is to boost speeds within a crowded network. The theoretical maximum speed for Wi-Fi is increasing, too -- to 9.6 Gbps from 3.5 Gbps -- but those numbers don't really matter since you'll never get them at home. What matters is that Wi-Fi 6 has a bunch of tools allowing it to operate faster and deliver more data at once, so the speeds you actually get will be higher than before. Those gains will be most noticeable on crowded networks, where the efficiency improvements will make up for the higher Wi-Fi demands. (Wi-Fi 6 also mandates a major security improvement.)

Really, though, today's launch is largely a formality. The Wi-Fi certification program -- while important, and very much marking the beginning of the Wi-Fi 6 era -- isn't required, and companies have been rolling out Wi-Fi 6 devices for months that likely work just fine. But the Wi-Fi Alliance is made up of members of the tech industry big and small, and its actions represent what wireless features and technologies they're interested in delivering, so this is a clear sign that Wi-Fi 6 has arrived. All that said, this week's biggest news for Wi-Fi 6 has no immediate connection to the Alliance: it's that the iPhone 11 and 11 Pro go on sale, and both support Wi-Fi 6. That's going to quickly put millions of Wi-Fi 6 devices into people's hands, meaning adoption of the new tech will very suddenly be well underway.

IOS

IOS 13 Lock Screen Lets Anyone See Your Address Book (theregister.co.uk) 45

Slashdot reader dryriver writes: A security researcher discovered that if you get your hands on someone else's iThing running iOS 13, and place a phone call to it, you can choose to respond with a TXT message, and get to see the contents of the address book on the iThing without actually getting past the lock screen...

The security researcher who found the flaw was not financially rewarded or acknowledged by Apple, but rather given the cold shoulder.
The security researcher says all he'd wanted was a $1 Apple Store card to keep as a trophy, according to The Register: The procedure, demonstrated below in a video, involves receiving a call and opting to respond with a text message, and then changing the "to" field of the message, which can be accomplished via voice-over. The "to" field pulls up the owner's contacts list, thus giving an unauthorized miscreant the ability to crawl through the address book without ever needing to actually unlock the phone.
They also report that while the insecure-lock-screen iOS 13 will be officially released on September 19, a fixed version, iOS 13.1, "is due to land on September 30."
Media

Disney CEO Bob Iger Resigns From Apple Board As Companies Come Into Conflict On Streaming 8

Disney CEO Bob Iger has resigned from Apple's board of directors, Apple said in an SEC filing on Friday. CNBC reports: Disney is launching streaming video service Disney+ on Nov. 12, which will compete with Apple's Apple TV+ service, scheduled to become available on Nov. 1. Iger resigned on Sept. 10, the day Apple announced the price and release date for its streaming service. The two streaming services will increasingly come into conflict in the future as both compete for original content.

Iger was personal friends with late Apple cofounder Steve Jobs. Disney bought Jobs' other company, Pixar, in 2006, and Jobs was on Disney's board until his death in 2011. Jobs asked Iger to take his place on the Apple board when he died, according to Fortune, and Iger joined the board that year. Iger was the chair of Apple's corporate governance committee and on Apple's compensation board, according to the company's proxy filing earlier this year. Disney and Apple have had a close corporate relationship over the years. Disney was one of the first major companies to develop apps for iPhones and iPads, and shortly after Iger took over as Disney CEO in 2005, he appeared on stage with Jobs to announce ABC content for iTunes. Disney has announced that it will distribute its streaming service on Apple's platforms.
"It has been an extraordinary privilege to have served on the Apple board for 8 years, and I have the utmost respect for Tim Cook, his team at Apple, and for my fellow board members," Iger said in a statement. "Apple is one of the world's most admired companies, known for the quality and integrity of its products and its people, and I am forever grateful to have served as a member of the company's board."

Apple said in a statement, "Bob has been an exemplary board member for nearly eight years, and for as long as he has led Disney he has been one of Apple's most trusted business partners. He is a dedicated, visionary CEO and a role model for an entire generation of business leaders. More than anything, Bob is our friend. He leads with his heart and he has always been generous with his time and advice. While we will greatly miss his contributions as a board member, we respect his decision and we have every expectation that our relationship with both Bob and Disney will continue far into the future."
Iphone

iPhone 11 Lineup Said To Include Two-Way Charging Hardware, But Software Disabled (macrumors.com) 16

According to leaker and former Apple blogger Sonny Dickson, the iPhone 11 lineup includes the necessary hardware for a two-way charging feature that was widely rumored for the devices, but Apple has disabled the feature on the software end. MacRumors reports: For months ahead of their unveiling, the latest iPhones were rumored to feature a Qi-based device-to-device charging feature, allowing for an Apple Watch, AirPods, and other accessories to charge on the back of the iPhones. The feature was expected to be similar to Wireless PowerShare on Samsung's Galaxy S10. The centered Apple logo on the iPhone 11 models was even believed to be partly intended to help customers know where to place their AirPods, Apple Watch, or other accessories to charge on the back of the iPhone.

Just hours before Apple's event this week, however, noted analyst Ming-Chi Kuo and Bloomberg's Mark Gurman said the feature appeared to have been canceled. In a note seen by MacRumors, Kuo said the feature was possibly abandoned because "the charging efficiency may not meet Apple's requirements." Teardowns of the iPhone 11 models will soon confirm whether the two-way charging hardware is in fact present in the devices. Deliveries to customers and in-store availability will begin Friday, September 20.

Businesses

Congress Is Investigating Apple's Repair Monopoly (vice.com) 41

The United States House of Representatives' Judiciary Committee is launching an antitrust investigation into Apple and its anti-competitive behavior. From a report: Part of the investigation will focus on Apple's repair monopoly, which for years has given the company control over the useful life of its products. In a letter to Apple, the committee asked Apple to turn over all internal communications from 14 top executives at the company -- including CEO Tim Cook -- relating to "Apple's restrictions on third-party repairs," among dozens of other topics.

In particular, the committee wants information about: "Apple's restrictions on third-party repairs, including but not limited to any rules with which Apple Authorized Service Providers (AASPs) must comply, such as rules restricting or prohibiting AASPs from making any specific repairs."
"Apple's decision in December 2017 to offer iPhone battery replacements at a discounted price, or the actual or projected effects of this decision, including but not limited to, effects on iPhone sales."
"Apple's decision to introduce the 'Independent Repair Provider Program,' including but not limited to, decisions covering which specific repair parts Apple will make available through the program and at what price."
"Apple's decision in 2018 to enter into an agreement with Amazon to sell Apple products on Amazon and to limit the resellers that can sell Apple products on Amazon."

Iphone

Apple's iPhone 11 Pro Is Triggering 'Fear of Holes' Or Trypophobia In Some (bbc.com) 158

dryriver shares a report from the BBC: People with a fear of small holes have claimed the design of Apple's iPhone 11 Pro is triggering their phobia. At its unveiling on Tuesday, many found their attention drawn to its "ultra-wide" rear camera, with three high-powered lenses packed closely together. The lenses sit alongside the handset's torch and "audio zoom" microphone. And hundreds of smartphone users now claim the new design has triggered their "trypophobia," an aversion to the sight of clusters of small holes. The term "trypophobia" was first coined in 2005 in online forum Reddit and it has since become widely talked about on social media.

American Horror Story actress Sarah Paulson and model Kendall Jenner are among those who say they have the condition. Vision scientist Dr Geoff Cole, at the University of Essex, was part of the first full scientific study of trypophobia, working with his colleague, Prof Arnold Wilkins. "We have all got it, it's just a matter of degree," Dr Cole told BBC News earlier this year. The response to seeing small holes can be very extreme, their study suggests. Dr Cole and Prof Wilkins reported testimonies from some people who vomited and others who said they could not go to work for several days. "It can be quite disabling," Prof Wilkins added.

Businesses

Apple Just Turned Its Extended Warranty For iPhone, iPad, and Apple Watch Into a Monthly Subscription (theverge.com) 70

An anonymous reader shares a report: Apple's extended warranty, AppleCare+, has always covered iOS and Apple Watch devices for a total of two years. But after its iPhone 11 event, the company quietly introduced a new option that basically turns AppleCare+ into a full-on monthly subscription, allowing consumers to continue paying beyond the regular coverage period and keep going for as long as Apple is able to service their product. The change was spotted by 9to5Mac. Apple had already offered monthly installments for AppleCare+, but that was only an alternative to paying a lump sum for the same two-year coverage total. And it seems Apple has now eliminated this payment option. With the new approach, Apple uses the pretty clear wording of "pay monthly until canceled." As 9to5Mac notes, you'd end up paying more through the monthly option for the standard 24 months of coverage than if you just opted to buy that length of time outright. The new subscription is really best for people who plan to hold on to their gadgets for several years.
Apple

Apple Unveils Its 7th-Gen iPad With a 10.2-Inch Display (arstechnica.com) 34

In addition to launching new iPhones today, Apple unexpectedly announced a new 7th-generation iPad, featuring a larger display and support for Apple's forthcoming iPadOS update. Ars Technica reports: This new model comes with a 10.2-inch 2160x1620 "Retina" display, up from the older model's 9.7-inch panel, and an A10 Fusion chip. The latter is the same chip used for the existing 6th-gen iPad, and that chip was first introduced with the iPhone 7 and iPhone 7 Plus -- so don't expect a significant performance upgrade. Still, it should provide enough power for the entertainment, Web browsing, and casual work needs this iPad is primarily aimed at. The design is otherwise very similar to before -- thicker bezels, home button, roughly one-pound weight, and all -- and Apple still claims the tablet will get up to 10 hours of battery life. The device still comes with either 32GB or 128GB of storage.

Naturally, the new iPad will come with Apple's forthcoming iPadOS update, which will give the device a more robust multitasking system. It'll be able to connect to thumb drives and SD cards, too, and it'll work with Apple's Smart Keyboard attachment and the first-gen model of the Apple Pencil stylus. Apple did not switch to a USB-C port here as it's done with its higher-end iPad Pros, though that's not surprising with a cheaper tablet like this. The device will retain the $329 starting price of the previous 9.7-inch iPad and will begin shipping on September 30, with pre-orders available on Tuesday. Education customers will be able to get it at a slight discount of $299.

Software

Apple Arcade Will Be Available On September 19 For $4.99 (gizmodo.com) 39

Apple's Arcade video game subscription service is launching on September 19 for $4.99 per month for up to six members in your family. "There will be new games released every month, and will have perks like game guides and sneak peeks," reports Gizmodo. "In addition to a new Frogger, Apple also demoed new games Sayonara Wild Hearts and Shinsekai Into the Depths." From the report: Thanks to the little Apple did share ahead of its September 10 event, we knew that Arcade would launch with more than 100 different games, including a new Sonic the Hedgehog game and the revamped Frogger. Apple also said in March that Arcade wouldn't have ads or require additional purchases and that games would be available offline and playable on an iPhone, iPad, Apple TV, or Mac. And rather than releasing as a dedicated app, Arcade will release within the App Store as a new tab.
Apple

Apple Watch Series 5 Has An Always-On Display, Comes In Titanium or Ceramic Finishes (theverge.com) 68

Before launching the new iPhones today, Apple announced the next-gen Apple Watch Series 5, featuring an always-on display, compass, emergency calling for international countries, and recycled aluminum or titanium finishes. It starts at $399 for the GPS model and $499 for the cellular connected version. The Verge reports: Apple says the Series 5 watch maintains the prior model's 18-hour battery life, even with the new always-on screen, thanks to a new low-temperature polysilicone and oxide display and low-power display driver. Watchfaces and workouts have been redesigned to take advantage of the new display option. The screen will be in a low-brightness mode until you move your wrist, where it will switch to full brightness in a similar fashion to how the current model turns on when your wrist is moved. In addition to the new always-on display feature, the Apple Watch Series 5 is now available in a recycled aluminum or titanium finishes. The stainless steel and ceramic options from prior models are also available. Apple says this is the widest number of finishes ever for the Apple Watch. You can order one starting today and they will be in stores starting on September 20th.
Iphone

Apple Launches iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max (theverge.com) 91

Apple today unveiled the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, its new smartphone lineup. While the 11 is the cheaper alternative following the iPhone XR -- there are a few design changes, like a "surgical-grade stainless steel" case and matte finish, but the iPhone 11 Pro and Pro Max are more focused on cramming in as much power as possible. About the iPhone 11: Like last year's model, the iPhone 11 includes a 6.1-inch display, and the design is almost identical to last year, too, with the notch at the front for the Face ID camera. Apple is adding new color options, with purple, white, green, yellow, black, and red all available. Apple's biggest design changes are in the camera at the rear of the device. Last year's iPhone XR had a single 12-megapixel wide-angle camera, but the iPhone 11 now includes a dual-camera system with an additional 12-megapixel ultra-wide camera that supports 2x optical zoom. There's even a new immersive camera interface that lets you see outside the frame, so you can see the details of the photos you're taking with the ultra-wide camera. [...] Inside the iPhone 11 is Apple's latest A13 Bionic processor, and naturally it's the "fastest CPU in a smartphone" and also the "fastest GPU in a smartphone." Apple demonstrated the performance on stage with a game called Pascal's Wager, which is launching on the App Store next month with some pretty impressive looking mobile graphics. Other than the gaming demo, Apple didn't reveal any additional performance improvements with the A13. It starts at $699. The 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max: Despite the number change, the two phones look pretty similar to last year's iPhone XS and iPhone XS Max, but with one major change: a third rear camera. Apple's also upgraded the display to a new OLED panel, which goes up to an even brighter 1,200 nits, a 2 million to 1 contrast ratio, and is 15 percent more energy efficient. Apple calls it a Super Retina XDR display (similar branding to the Pro Display XDR that the company announced earlier this year). Apple also claims that the glass here is the "toughest glass in a smartphone." Just like the standard iPhone 11, the new iPhone 11 Pro models will feature Apple's A13 Bionic chip which Apple says has both the fastest CPU and GPU ever in a smartphone. Apple also touted improved machine learning performance ("the best machine learning platform in a smartphone," it says).

Apple says that with all the improvements to efficiency, the 5.8-inch iPhone 11 Pro should get up to four hours better battery life than last year's XS, and the larger iPhone 11 Pro Max will get up to five hours better battery than the XS Max. The new camera system is one of the standout upgrades (quite literally, as it dominates the back of the phone in a gigantic square camera module). The new lens is a 12-megapixel ultra-wide lens with a 120-degree field of view, joining the wide-angle and telephoto cameras Apple has offered in the past. The telephoto camera also is getting an upgrade with a larger Æ'/2.0 aperture, which Apple says will capture up to 40 percent more light compared to the XS camera. And like the iPhone 11, the front-facing camera is now a 12 megapixel sensor, and can shoot both 4K and slow-motion videos.
The iPhone 11 Pro will start at $999, and the iPhone 11 Pro Max will start at $1199.

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