Apple has quietly removed its day-old "The Parent Presentation" video from YouTube. From a report: The Parent Presentation is a customizable slideshow that explains why a Mac is a useful tool in college. [...] Students can customize the presentation slides, and then show it to their parents to convince them to buy them a Mac. In an accompanying YouTube video shared by Apple, comedian Martin Herlihy showed a group of high school students how to effectively use The Parent Presentation. Some users described the ad as "cringe" and "gross."

An anonymous reader quotes a report from MacRumors: To comply with a new regulation that takes effect today, Apple has added an energy efficiency label to its iPhone and iPad pages in EU countries. Apple is also required to start including a printed version of the label with the devices sold there. The label grades a given iPhone or iPad model's energy efficiency from a high of A to a low of G, based on the EU's testing parameters. However, Apple said that certain aspects of the testing methods outlined by the European Commission are "ambiguous," so it chose to be conservative with its scores until testing is standardized.

In a 44-page document (PDF) detailing its testing methodology for the labels, Apple said its current iPhone models qualified for the highest energy efficiency grade of A, but the company voluntarily downgraded these scores to a B as a cautionary measure. The label also provides details about a given iPhone or iPad model's battery life per full charge cycle, repairability grade, impact resistance, ingress protection rating for water and dust resistance, and how many full charge cycles the battery is rated for. Likewise, this information is based on Apple's interpretation of the EU's testing parameters.

On the web, the label can be viewed by clicking or tapping on the colorful little tag icon on various iPhone and iPad pages on Apple's localized websites for EU countries. It is shown on both Apple's main product marketing pages for all iPhone and iPad models that are currently sold in the EU, and on the purchase page for those devices. The label is accompanied by a product information sheet (PDF) that provides a comprehensive overview of even more details, such as the device's battery capacity in mAh, screen scratch resistance based on the Mohs hardness scale, the minimum guaranteed timeframe for availability of security updates, and much more.

Apple is facing a proposed class-action lawsuit from shareholders who allege the company misled investors about the readiness of its AI-powered Siri upgrades, contributing to a $900 billion drop in market value. Reuters reports: Shareholders led by Eric Tucker said that at its June 2024 Worldwide Developers Conference, Apple led them to believe AI would be a key driver of iPhone 16 devices, when it launched Apple Intelligence to make Siri more powerful and user-friendly. But they said the Cupertino, California-based company lacked a functional prototype of AI-based Siri features, and could not reasonably believe the features would ever be ready for iPhone 16s.

Shareholders said the truth began to emerge on March 7 when Apple delayed some Siri upgrades to 2026, and continued through this year's Worldwide Developers Conference on June 9 when Apple's assessment of its AI progress disappointed analysts. Apple shares have lost nearly one-fourth of their value since their December 26, 2024 record high, wiping out approximately $900 billion of market value.

The first macOS Tahoe beta appears to drop support for legacy FireWire 400 and 800, making it impossible to sync or mount older iPods and external drives that rely on the standard. MacRumors reports: Unlike on macOS Sequoia and earlier versions, the first macOS Tahoe beta does not include a FireWire section in the System Settings app. Of course, this could all end up being a false alarm. It is still early in the macOS Tahoe beta testing cycle, and FireWire support could return in a later beta version, or in time for the final release.

FireWire was primarily developed by Apple, but it was later standardized as IEEE 1394 and licensed for use in non-Apple devices. iPods started to transition from FireWire to USB for data transfer in 2003, so the standard is very outdated, but it would still be the end of an era if macOS Tahoe drops it. The last Mac with a FireWire port was released in 2012, so connecting older iPods and FireWire drives to newer Macs has long required the use of adapters.

Apple software chief Craig Federighi has ruled out bringing macOS to the iPad, amusingly using a kitchen utensil analogy to explain the company's design philosophy. "We don't want to create a boat car or, you know, a spork," Federighi said in an interview. "Someone said, 'If a spoon's great, a fork's great, then let's combine them into a single utensil, right?' It turns out it's not a good spoon and it's not a good fork. It's a bad idea. And so we don't want to build sporks."

The new version of iPadOS, which will ship to consumers later this year, features dynamically resizable windows that users can drag by their corners and a menu bar that is accessible through swipe gestures or cursor movement.

Some observers might consider the iPad Pro itself a "convertible" product that blurs the line between tablet and laptop, he said. However, the Mac and iPad serve distinct purposes, he asserted. "The Mac lets the iPad be iPad," he said adding that Apple's objective "has not been to have iPad completely displace those places where the Mac is the right tool for the job." Rather than full convergence, Federighi said the iPad "can be inspired by elements of the Mac" while remaining a separate platform. "I think the Mac can be inspired by elements of iPad, and I think that that's happened a great deal."

iPhone sales jumped 15% year-over-year in April and May 2025, "signaling Apple's strongest two-month performance for the period since the pandemic," reports MacRumors, citing preliminary data from Counterpoint Research. From the report: The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive year-over-year growth after three years of declines during what is typically a less seasonal period. China sales were particularly notable, with Apple capturing the top spot in May. It's quite the turnaround, after Apple only recently sustained market share losses to Huawei and other local mobile vendors. [...]

The report showed Japan also indicated strong iPhone demand, with the more affordable iPhone 16e proving especially popular among consumers who favor smaller devices. The device's entry-level pricing apparently appealed to Japanese tastes, while Apple also maintained strong sales for the iPhone 16 base model and even the older iPhone 14. India continued its growth trajectory as Apple expands both manufacturing and market presence in the world's most populous country.

A Dutch court on Monday confirmed a 2021 consumer watchdog's ruling saying that Apple had abused its dominant position by imposing unfair conditions on providers of dating apps in the App Store. From a report: The Rotterdam District Court ruled that the Dutch Authority for Consumers and Markets (ACM) was therefore right to impose an order subject to a penalty for non-compliance. The court ruled that ACM was right in finding that dating app providers had to use Apple's own payment system, were not allowed to refer to payment options outside the App Store, and had to pay a 30% commission (15% for small providers) to Apple.

Meta and AWS have used Rust, and Netflix uses Go,reports the programming news site InfoQ. But using another language, Apple recently "migrated its global Password Monitoring service from Java to Swift, achieving a 40% increase in throughput, and significantly reducing memory usage."

This freed up nearly 50% of their previously allocated Kubernetes capacity, according to the article, and even "improved startup time, and simplified concurrency." In a recent post, Apple engineers detailed how the rewrite helped the service scale to billions of requests per day while improving responsiveness and maintainability... "Swift allowed us to write smaller, less verbose, and more expressive codebases (close to 85% reduction in lines of code) that are highly readable while prioritizing safety and efficiency."

Apple's Password Monitoring service, part of the broader Password app's ecosystem, is responsible for securely checking whether a user's saved credentials have appeared in known data breaches, without revealing any private information to Apple. It handles billions of requests daily, performing cryptographic comparisons using privacy-preserving protocols. This workload demands high computational throughput, tight latency bounds, and elastic scaling across regions... Apple's previous Java implementation struggled to meet the service's growing performance and scalability needs. Garbage collection caused unpredictable pause times under load, degrading latency consistency. Startup overhead — from JVM initialization, class loading, and just-in-time compilation, slowed the system's ability to scale in real time. Additionally, the service's memory footprint, often reaching tens of gigabytes per instance, reduced infrastructure efficiency and raised operational costs.

Originally developed as a client-side language for Apple platforms, Swift has since expanded into server-side use cases.... Swift's deterministic memory management, based on reference counting rather than garbage collection (GC), eliminated latency spikes caused by GC pauses. This consistency proved critical for a low-latency system at scale. After tuning, Apple reported sub-millisecond 99.9th percentile latencies and a dramatic drop in memory usage: Swift instances consumed hundreds of megabytes, compared to tens of gigabytes with Java.
"While this isn't a sign that Java and similar languages are in decline," concludes InfoQ's article, "there is growing evidence that at the uppermost end of performance requirements, some are finding that general-purpose runtimes no longer suffice."

Earlier this week looters who stole iPhones "got an unexpected message from Apple," reports the Economic Times.

"Please return to Apple Tower Theatre. This device has been disabled and is being tracked. Local authorities will be alerted."

Stolen phones "were remotely locked and triggered alarms, effectively turning the devices into high-tech bait. Videos circulating online show the phones flashing the message while blaring loudly, making them impossible to ignore." According to LAPD Officer Chris Miller, at least three suspects were apprehended in connection to the Apple Store burglary. One woman was arrested on the spot, while two others were detained for looting.

Apple's macOS 26 "Tahoe" introduces a new disk image format called ASIF, designed to dramatically improve performance over previous formats like UDRW and sparse bundles -- achieving near-native read/write speeds for virtual machines and general disk image use. The Eclectic Light Company reports: Apple provides few technical details, other than stating that the intrinsic structure of ASIF disk images doesn't depend on the host file system's capabilities, and their size on the host depends on the size of the data stored in the disk. In other words, they're a sparse file in APFS, and are flagged as such. [...]

Conclusions:
- Where possible, in macOS 26 Tahoe in particular, VMs should use ASIF disk images rather than RAW/UDRW.
- Unless a sparse bundle is required (for example when it's hosted on a different file system such as that in a NAS), ASIF should be first choice for general purpose disk images in Tahoe.
- It would be preferable for virtualizers to be able to call a proper API rather than a command tool.
- Keep an eye on C-Command's DropDMG. I'm sure it will support ASIF disk images soon.

At WWDC 2024, Apple showed off a dramatically improved Siri that could handle complex contextual queries like "when is my mom's flight landing?" The demo was heavily edited due to latency issues and couldn't be shown in a single take. Multiple Apple engineers reportedly learned about the feature by watching the keynote alongside everyone else. Those features never shipped.

Now, nearly a year later, Apple executives Craig Federighi and Greg Joswiak are conducting press interviews claiming the 2024 demonstration wasn't "vaporware" because working code existed internally at the time. The company says the features will arrive "in the coming year" -- which Apple confirmed means sometime in 2026.

Apple is essentially arguing that internal development milestones matter more than actual product delivery. The executives have also been setting up strawman arguments, claiming critics expected Apple to build a ChatGPT competitor rather than addressing the core issue: announcing features to sell phones that then don't materialize. The company's timeline communication has been equally problematic, using euphemistic language like "in the coming year" instead of simply saying "2026" for features that won't arrive for nearly two years after announcement.

Developer Russell Ivanovic, in a Mastodon post: My guy. You announced something that never shipped. You made ads for it. You tried to sell iPhones based on it. What's the difference if you had it running internally or not. Still vaporware. Zero difference. MG Siegler: The underlying message that they're trying to convey in all these interviews is clear: calm down, this isn't a big deal, you guys are being a little crazy. And that, in turn, aims to undercut all the reporting about the turmoil within Apple -- for years at this point -- that has led to the situation with Siri. Sorry, the situation which they're implying is not a situation. Though, I don't know, normally when a company shakes up an entire team, that tends to suggest some sort of situation. That, of course, is never mentioned. Nor would you expect Apple -- of all companies -- to talk openly and candidly about internal challenges. But that just adds to this general wafting smell in the air.

The smell of bullshit. Further reading: Apple's Spin on the Personalized Siri Apple Intelligence Reset.

During this week's Worldwide Developers Conference, Apple unveiled a secure import/export feature for passkeys that addresses one of their biggest limitations: lack of interoperability across platforms and credential managers. The feature, built in collaboration with the FIDO Alliance, enables encrypted, user-initiated passkey transfers between apps and systems. Ars Technica's Dan Goodin says it "provides the strongest indication yet that passkey developers are making meaningful progress in improving usability." From the report: "People own their credentials and should have the flexibility to manage them where they choose," the narrator of the Apple video says. "This gives people more control over their data and the choice of which credential manager they use." The transfer feature, which will also work with passwords and verification codes, provides an industry-standard means for apps and OSes to more securely sync these credentials.

As the video explains: "This new process is fundamentally different and more secure than traditional credential export methods, which often involve exporting an unencrypted CSV or JSON file, then manually importing it into another app. The transfer process is user initiated, occurs directly between participating credential manager apps and is secured by local authentication like Face ID. This transfer uses a data schema that was built in collaboration with the members of the FIDO Alliance. It standardizes the data format for passkeys, passwords, verification codes, and more data types. The system provides a secure mechanism to move the data between apps. No insecure files are created on disk, eliminating the risk of credential leaks from exported files. It's a modern, secure way to move credentials."

BrianFagioli shares a report from NERDS.xyz: Apple has released a new developer tool on GitHub called Container, offering a fresh approach to running Linux containers directly on macOS. Unlike Docker or Podman, this tool is designed to feel at home in the Apple ecosystem and hooks into frameworks already built into the operating system. Container runs standard OCI images, but it doesn't use a single shared Linux VM. Instead, it creates a small Linux virtual machine for every container you spin up. That sounds heavy at first, but the VMs are lightweight and boot quickly. Each one is isolated, which Apple claims improves both security and privacy. Developers can run containerized workloads locally with native macOS support and without needing to install third-party container platforms.

Apple executives defended the company's AI strategy this week after acknowledging that major Siri features announced at last year's Worldwide Developers Conference remain undelivered and were quietly pulled from development plans. Craig Federighi, Apple's senior vice president of software engineering, told the Wall Street Journal that the company is rebuilding Siri from the ground up, admitting that while Apple had working software for the promised features, "it didn't converge in the way quality-wise that we needed it to."

The missing capabilities included Siri's ability to search through apps and respond to on-screen activities, features that were demonstrated a year ago but never shipped to users. In the upcoming iOS 26, Apple has instead incorporated more OpenAI technology, allowing users to interact with ChatGPT through camera and screenshots and generate images using OpenAI's tools. Federighi defended the strategy by comparing Apple's position to the early internet era, when the company focused on making other services accessible rather than building competing platforms.

Apple's latest AI models continue to lag behind competitors, according to the company's own benchmark testing it disclosed this week. The tech giant's newest "Apple On-Device" model, which runs locally on iPhones and other devices, performed only "comparably" to similarly-sized models from Google and Alibaba in human evaluations of text generation quality -- not better, despite being Apple's most recent release.

The performance gap widens with Apple's more powerful "Apple Server" model, designed for data center deployment. Human testers rated it behind OpenAI's year-old GPT-4o in text generation tasks. In image analysis tests, evaluators preferred Meta's Llama 4 Scout model over Apple Server, a particularly notable result given that Llama 4 Scout itself underperforms leading models from Google, Anthropic, and OpenAI on various benchmarks.

Apple announced that macOS 26 "Tahoe" will be the final version to support Intel-based Macs, with future macOS releases running exclusively on Apple Silicon devices (that is, 2020 M1 models and newer). They will, however, continue to receive security updates for a few more years. 9to5Mac reports: In some ways, Apple has already stopped supporting some non-Apple Silicon models of its lineup. macOS Tahoe does not work with any Intel MacBook Air or Mac mini for instance. But Tahoe does still support some Intel Macs. That includes compatibility with the 2019 16-inch MacBook Pro, the 2020 Intel 13-inch MacBook Pro, 2020 iMac, and the 2019 Mac Pro.

Based on Apple's warning, you can expect that macOS 27 will drop support for all of these legacy machines, and therefore macOS 26 will be the last compatible version. These devices will continue to receive security updates for another three years, however. Going forward, the minimum support hardware generations will be from 2020 onwards, as that is when Apple began the Apple Silicon transition with the M1. M1 Pro and M1 Max MacBook Pros followed in 2021.

An anonymous reader quotes a report from TechCrunch: Apple is launching what it calls the Foundation Models framework, which the company says will let developers tap into its AI models in an offline, on-device fashion. Onstage at WWDC 2025 on Monday, Apple VP of software engineering Craig Federighi said that the Foundation Models framework will let apps use on-device AI models created by Apple to drive experiences. These models ship as a part of Apple Intelligence, Apple's family of models that power a number of iOS features and capabilities.

"For example, if you're getting ready for an exam, an app like Kahoot can create a personalized quiz from your notes to make studying more engaging," Federighi said. "And because it happens using on-device models, this happens without cloud API costs [] We couldn't be more excited about how developers can build on Apple intelligence to bring you new experiences that are smart, available when you're offline, and that protect your privacy."

In a blog post, Apple says that the Foundation Models framework has native support for Swift, Apple's programming language for building apps for its various platforms. The company claims developers can access Apple Intelligence models with as few as three lines of code. Guided generation, tool calling, and more are all built into the Foundation Models framework, according to Apple. Automattic is already using the framework in its Day One journaling app, Apple says, while mapping app AllTrails is tapping the framework to recommend different hiking routes.

At WWDC 2025, Apple announced a new dedicated Games app coming to Mac, iPhone, and iPad with features like leaderboards, matchmaking, and integration with Apple Arcade. Engadget's Jessica Conditt describes it as "a revamp of Game Center" that behaves "more like a modern gaming hub, a la Xbox or GOG Galaxy." From the report: You can see what your friends are playing and challenge them to specific feats in certain titles. The library tab will include every game you've ever downloaded from the App Store, allowing you to booth them up right there. On Mac, a Games app overlay makes communication tools, audio controls, Bluetooth connections and live battery levels accessible at any time.

Apple unveiled iPadOS 26 at its Worldwide Developer Conference on Monday, introducing what appears to be the most significant productivity overhaul in the tablet operating system's history. The update brings dynamically resizable windows that users can drag by their corners, a menu bar accessible through swipe gestures or cursor movement, and Expose for viewing all open windows in a tiled array.

The new windowing system allows users to seamlessly close, minimize, resize, and tile app windows while maintaining the iPad's touch-first interface. When users reopen apps, windows return to their last position and size. The menu bar, a longtime Mac staple, provides access to familiar commands like File, Edit, and View through either touch or trackpad controls.

Apple is also enhancing the Files app with resizable columns and collapsible folders, while bringing the Preview app to iPad for the first time with PDF editing capabilities and Apple Pencil support. The update introduces Background Tasks for computationally intensive processes and new audio features including Voice Isolation and Local capture for video calls.

Apple today introduced Liquid Glass, a new design language that brings transparency and glass shine effects across macOS, iPadOS, iOS, and its other software platforms. Alan Dye, Apple's VP of human interface, described the update as the company's "broadest design update, ever" and "the first time we're introducing a universal design across our platforms."

The design overhaul adds glass-like elements throughout iOS 26, including glass edges that appear when users swipe up on the lock screen and similar transparent effects across system interfaces. The changes represent Apple's most significant departure from the iOS 7 design philosophy that has shaped the mobile operating system for over a decade since 2013, when Apple moved away from skeuomorphism. App developers will need to adjust their applications to accommodate the new visual language.