Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Privacy

+ - Where Every Ad Knows Your Name?->

Submitted by
eldavojohn
eldavojohn writes "The New York Times is running an interesting piece analyzing the push by Microsoft, AOL, Yahoo & Google to develop ads that are yet even more personal. Ads might know what you're looking at or searching for and this better tailors them to your tastes but to 'enhance' your offers should they, say, also know your name? The piece asked the four giants about capability with the results, "Microsoft says it could use only a person's first name. AOL and Yahoo could use a full name but only on their sites, not the other sites on which they place ads. Google isn't sure; it probably could, but it doesn't know the names of most of its users." Now whether or not they would use this information is a different story — AOL has no plans to, Yahoo is open to it, Microsoft has a technological barrier preventing it (despite behavioral and demographic data being served to the ad companies) and although Google might use it, they don't nor do they use behavioral or demographic data."
Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Where Every Ad Knows Your Name?

Comments Filter:

If they can make penicillin out of moldy bread, they can sure make something out of you. -- Muhammad Ali

Working...