Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Google

+ - Ebay say Google ads not worth it->

Submitted by clickclickdrone
clickclickdrone (964164) writes "A report by auction website eBay has found that paying for advertising in the form of keywords on search engines has little effect on sales.

Platforms such as Google and Bing offer companies the option to "buy" words. This means their websites appear more prominently if a person searches for a particular term.

The eBay study found that most people who clicked through as a result of this service were loyal customers who would have come to the site anyway.

As the article goes on to suggest though, these results will be heavily skewed by the fact Ebay is such a well known brand to begin with, it would already show high in the listings. Smaller advertisers would probably see more benefit."

Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Ebay say Google ads not worth it

Comments Filter:

MOUNT TAPE U1439 ON B3, NO RING

Working...