“Our challenge on Android frankly has been in waiting for NFC clarity from Google and we haven’t got it,” Mr Lark said. “We are seeing customers love and use NFC on the iPhone platform, and Apple has done a really nice job of making that something we can do,’’ he said. “But the diversity of the Android handsets and the lack of clarity from Google on NFC makes it very hard to activate some of the key capabilities of Kaching.”
This is a perfect example of how lack of standards can be so troublesome to business and detract from user experience."
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