writes "A European court has ruled in Google's favor saying that, allowing advertising customers to use the names of other companies as search keywords does not represent a trademark violation. The court also went on to say that Google's AdWords program is protected by a European law governing Internet hosting services. Google's main line of defense was claiming that companies that want to extend trademark law to keywords are really interested in "controlling and restricting the amount of information that users may see in response to their searches." The decision is the first in a series of decisions from the court about how trademark rights can be used to restrict information available to users. Google is currently battling several trademark keyword cases in the U.S., including a case against Rosetta Stone Inc."