Microsoft Segments Linux "Personas" 558
RJ2770 writes "Microsoft has started a project for their partners to help identify the personas of different Linux users in an attempt to sway them toward Microsoft products. In addition to the web site there is a podcast on the market research behind the project, again directed at Microsoft's selling partners."
Re:The gloves are off (Score:3, Informative)
Re:Is this a hoax? (Score:2, Informative)
http://www.whois.net/whois_new.cgi?d=http%3A%2F%2
Microsoft v Linux trademark (Score:3, Informative)
Re:The gloves are off (Score:5, Informative)
Re:Microsoft v Linux trademark (Score:5, Informative)
Missing segment (Score:5, Informative)
They forgot to list the segment of the population who hate Microsoft passionately - due to their business practices, their monopoly, their DRM, their lack of ethics, their EULA which forces you to give up your freedom of speech, their proprietary file formats, their Microsoft Word specifically, and perhaps more reasons.
And then there are the people who believe that Linux has superior design, that the user is more in control of what the computer does, that linux is more virus-resistant, easier to work with and so on.
I think Microsoft should divide all the "win over" percentages on their website by 10.
WHOIS linuxpersonas.com (Score:2, Informative)
Re:Microsoft v Linux trademark (Score:3, Informative)
How many mistakes in that sentence?
1) © is the Copyright symbol (clue: it begins with "C"), ® means "Registered" trademark.
2)Trademark is not copyright.
3)You can't "copyright" a single word.
But yes, "Linux" is a trademark, owned by Linus Torvalds [linuxjournal.com]. While you can use a trademark in an editorial way, as in "Linuxsucks", when you're a competitor using it in a commercial campaign I think you might be in trouble, unless you are a billion dollar corporation and can piss on the law at will.
Re:Domain WHOIS (Score:2, Informative)
What? I'm a professional web designer, and we get hired out to do these things all the time. Not all of Microsoft's PR is going to be internal, these things do get outsourced, you know.
Re:I ddin't see my persona in here (Score:4, Informative)
Summary of the discussion so far... (Score:3, Informative)
For those who don't want to read all the comments, here's the summary:
Re:Linux in the domain? (Score:3, Informative)
However, according to the FAQ at linuxmark.org [linuxmark.org],
Summary (Score:5, Informative)
For those too lazy to watch the presentation, here are the personas:
Sales pitch: don't experiment, use Windows, it's tried and true.
Sales pitch: Windows is the best in the enterprise. Look beyond initial cost to maintenance and reliability.
Sales pitch: more productivity and lower TCO with Windows.
Sales pitch: lower TCO, more reliable, remember to avoid Microsoft vs Open Source.
Sales pitch: IIS is more secure, better TCO.
Re:That's why Microsoft will win. (Score:4, Informative)
Actually, the OSS world does have use cases. For example, see Ubuntu's use cases:
Re:It's not that difficult to figure out... (Score:3, Informative)
Absolutely correct. A monopoly can set those license terms. There is no negotiation, no user specifications to be met by the vendor.
Now there is an alternative. I can have a site license for my software. It's just not from Microsoft.
Re:Let's see, there's the guy who murdered his wif (Score:3, Informative)
Sure, his wife is missing, but if there is no body then it's not clear that there has been a murder and even if there has been, there's no evidence to connect him to the deed.
LK
Re:Let's see, there's the guy who murdered his wif (Score:3, Informative)
First of all he was not convicted of anything yet, so it would be polite to consider him innocent until proved guilty.
Second, he develops a file system not "Linux", ReiserFS could be very well used in other OSes including Windows.
Re:But that's not how business works. (Score:3, Informative)
What's more, a typical RHEL or SLES distribution has a lot more software than just the "OS": it also contains a web server, databases, office software, etc. MS has these too, but it sells them as separate components, and then charges you extra for support.