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Linux Business

Is Branding the Future of Open Source? 162

Khalid writes "People are still looking for good open source business models. Here is a very interesting one I found in the JBoss site. You can become a certified JBoss Group Authorized Consultant in exchange of $5000. Which comprise training and tests, in return, you can use the JBoss brand, which is quite recognized now. While this may not apply to all open source projects, I think this is a best of both worlds deal. The source is open for everybody (JBoss is LGPL). JBoss get a very solid network of consultants which make the JBoss brand even more solid (human networks never die). Users can get support and service and the people at JBoss Group can get some money to pay the bill and keep improving JBoss to make it an even better product, a very virtuous cycle." $5000 is a lot of money, though, and that cost is per-year, not a lifetime membership.
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Is Branding the Future of Open Source?

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  • by 0xA ( 71424 ) on Thursday August 29, 2002 @01:27PM (#4164621)
    Most software companies have a whole collection of partnerships and certification programs. Some of them are godd and some not so good.

    At first glance the JBoss one looks good, you're not just handing over the 5k and getting a logo sheet to add to your business cards. You are buying training and certification as well. My first reaction to this idea is a good one, it is a revenue stream for the JBoss guys and helps them build a developer community of good people. Not really just a brand.

    The only thing I hope Jboss does is keep the bar for admitance to the program resonably high. There is no point in having a certification if your average 7 year old can pass the exams after a week of study. *cough*MCSE*cough*
  • Re:I think not (Score:4, Interesting)

    by tweek ( 18111 ) on Thursday August 29, 2002 @01:40PM (#4164718) Homepage Journal
    Sounds like you might be bitter that you would get passed up for a JBoss implementation over someone who has the JBoss certification.

    This isn't a bad thing, mind you.

    With opensource (and closed source too), companies need some sort of assurance. A certification from a particular project could be the assurance they need.

    Anyone can say they know JBoss but with the certification you know they at least know enough to pass the certification.

    Think about how many people you know who claim they have a skill on thier cv/resume when the truth is that someone at the previous company used it and they MIGHT have seen it on the desktop when they walked by.

  • Branding doesn't even work on companies that make money, advertise and have an image. But certification might work, with certain provisos.

    Consider: the biggest asset to Open Source is that anybody can fix a bug. The biggest liability is that nobody is under any influence to fix it...especially if it's something minor affecting only one customer.

    If OSS certification means you know enough about the codebase to be able to go in, find the problem, repair it, and get props for the company by uploading the fix, it'll be more than worth it. Consultants could charge more because there would be a valid benchmark to their resume's assertion that they "know the code inside and out." Companies would have the peace of mind much needed in OSS. And everybody keeps their freedom.

    An OSS Certification program -- with $5000 for a skill audit by core developers -- could be a very valuable thing. The JBoss brand, however, is kind of worthless. Just ask all those people who stare at the cute little Postgres Elephant logo on my server and then ask for MySQL anyway. Gay dolphin...

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