I prefer my peppers ...

Balance heat with plain yoghurt, or a glass of full-cream milk if you have no yoghurt handy. Far more effective that water.

But this is for geeks! Here is a useful table [wikipedia.org] for you

Water is one of the WORST things you can have if you find food to be too hot. Capsaician is an oily substance (long carbon chain). By drinking water you spread the oil and that makes it seem even hotten. Best slternatives are things that absorb the capsaician such as starcy foods like bread, rice or potatoes or acidic beverages like fruit juices, beer, etc. that disolve the oil. I've heard milk also works but somehow milk and spicy food doesn't sound good to me.

One of the things that makes hot "buffalo wings" so hot is chicken wings are fatty so the fat from the chicken wings coats your mouth and holds the capsaician there. I like hot spicy food but found that out the hard way when I tried the hottest wings on the menu at a Buffalo Wild Wings. Tasted good initially but then the heat just stayed in my mouth. Only time I haven't been able to finish something because it was too hot.

Cheers,
Dave

Subway's Sriracha is adulterated with mayo. Not exactly great for the diet. Idiots: they have mayo. If people wanted both, they could ASK for both. But, no.....

Actually after you get use to the spiciness, then you are able to get the other flavors as well.
I call the heat of a dish is the 6th form of taste
Sweet
Sour
Salty
Bitter
Umani
Heat

To the people who are not use to it, it feels like their mouth is on fire, after you get use to it, and train your brain to say this is actually healthy food, it stops sending the panic and you no longer focus on the heat but all the other flavors in the food, the head just adds to the total taste.

"Growing them is often fun, but watch out for birds, which will rob your chili bed as they like the seeds."

There's a reason for that: peppers evolved the production of capsaicin to encourage birds to eat the fruits and discourage mammals from doing so.
Birds don't have the receptor that capsaicin stimulates, so they don't feel the heat/pain of the pepper. The mammalian digestive tract destroys the
seeds of the plant, so they are poor vectors for seed distribution. On the other hand, bird digestive tracts pass the seeds unharmed, so they are
very good distribution vectors. Capsaicin production helps to limit mammal ingestion and encourage bird ingestion. It's a very neat example of
biological chemical warfare and co-evolution. And a very neat example of how perverse people are, to relish a stimulus that is supposed to
dissuade us.