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LinuxToday Editor Apologizes For Astroturfing

Posted by Hemos on Wed Aug 08, 2001 01:25 PM
from the have-to-come-clean dept.
Thanks to Dean Pannell (and Paul Ferris for the initial head's up) for pointing out the apology and statement of fact from Kevin Reichard, the Executive Editor of LinuxToday. I think the argument that people would know that "George Tirebiter" was merely a contrivance is weak, but whatever. You can read the previous stories in the astroturf [?] ing saga.
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  • At the top of all the messages in Linux Toady's talkback, it ironically claims:

    Linux Today is not responsible for the content of the message below.

    Maybe they should clearly label the astroturf articles written by their own editors differently:

    Linux Toady is responsible for the content of the message below.

    -Don

    Linux Toady

    Main Entry: 1 toady
    Pronunciation: 'tO-dE
    Function: noun
    Inflected Form(s): plural toadies
    Etymology: by shortening & alteration from toadeater
    Date: 1826
    : one who flatters in the hope of gaining favors : SYCOPHANT
    synonym see PARASITE

    ====

  • Hmmm, this doesn't really sound like an apology, more a forced statement. And isn't he missing out the other alias's he used! Why no mention of "Tom Dooley, Clark Addison and Will Smith". Also people use fake names on websites all the time, so why should we assume that Tirebiter is the papers editor rather than someone else with a weak sense of humour.

    How about mentioning the fact that he's been doing this for years, or that he caused others to be fired when they complained. Maybe he could talk about this being common practice in the industry. Links to every single false post would have really shown some remorse.

    Seems to me that this is an attempt to wind down the negative spin, without really understanding what has been done wrong, or really wanting to/feeling the need to apologise. As my mum always said, if your not really sorry then apologising is worse than saying nothing.

    If he had posted this on /. and I had mod then I'd be modding him down for facuous statements and insincere apologies.

  • by aussersterne (212916) on Thursday August 09 2001, @04:03AM (#2116680) Homepage
    Having worked for a major (i.e. Media Metrix top 10) news and links portal, I can honestly say that this practice of "astroturfing" (as I understand the word) is not limited to small sites like LinuxToday.

    Part of my job description as the maintainer of a chunk of the site hierarchy was to use a whole stack of pseudonyms and basically wander around doing just this in the interest of generating page views, responses, and "positive" discussion for advertisers and reviewed products in a number of areas. This was not optional, it was expected.

    I'd be surprised if this is a rare practice.
  • Anyone notice how he shifted part of the blame on the reader for not seeing the joke in the name? He still isn't completely accepting responsibility for his actions. It is still partially the reader's fault for not seeing through his deception. It is still the reader's fault for being offended by the content of his posts.

    He is trying to blow this off as a misunderstanding between a well-intentioned editor trying to liven up the site and a few stodgy killjoys who didn't get the joke immediantly. He seems to think this is like some practical joke that went awry and that a smirking apology will fix the situation.

    He still does not understand that deception has no place in responsible journalism.

  • well it seems like it'd be a real big tremptation to watch a forum all day and not interject something randomly to stir the coals... how about it, has it ever happend here?

  • "I thought you all _knew_ I was a liar!"
  • Forget the fact that at any traditional news outfit you'd be the new copy boy for pulling a stunt like this - where I come from, editors know how to write. To wit:

    > "I participated in Linux Today talkbacks anonymously in the past using a pseudonym."

    > "It is too important you can trust what you read here."

    Judging from the reaction at Slashdot, you went from simply evil to under-qualified and evil.

  • by fobbman (131816) on Wednesday August 08 2001, @02:23PM (#2123815) Homepage

    I sincerely apologize to those of you who were offended by my actions.

    Mom: Now Kevin, apologize to Suzie for what you did!

    Kevin: I'm sorry that you don't like your pigtails dipped in permanent ink, Suzie.

    He's apologizing that we were offended by his actions, not for his actions themselves. Big difference there.

      • does anyone remember the best apology scene ever in "A Fish Called Wanda"
        Yes.

        That's probably the position Kevin was in
        A real shame there was no webcam pointed at Kevin (Reichard, not Kline :) ) while he wrote this apology. :-)

  • by polar_bear` (29382) on Wednesday August 08 2001, @01:59PM (#2124437) Homepage Journal
    He doesn't even mention the other points, like trying to avoid linking to competing sites.

    LinuxToday used to have value because they posted *everything* and you could go there to quickly find anything going on in the Linux world. Now that's no longer the case.

    Not surprisingly Internet.com has ruined them, and just about every other Linux property they touched. Reichard should be promptly fired, but instead he'll probably stay there until Internet.com folds or does away with the Linux channel. I hope this indiscretion travels with him so no one else is foolish enough to hire him.

    Interestingly, the apology is under "normal news" so they don't even seem to consider it important enough to put at the top of the site.
    • He doesn't even mention the other points, like trying to avoid linking to competing sites.

      I'm not surprised. I don't think internet.com wants you outside "their channels". If that's their thought process, he really has nothing to apologize about...from their perspective. The anonymous LT stuff is another issue, and smells worse for them, but everyone wants to keep you inside channels.

      Hell, at the new media company where I was Chief Editor [totk.com], I got pressure from our Publisher not to link to stories that I commented on. That fact frustrated me greatly.

      I recognized this one fact: we [in the corporate sense] were never going to be a single source for everyone. Point to good [or bad, to suit your purposes] content and amplify [or refute, TSYP] the points made there. If you amplify it, people will go, "Gee, I want to see what Geof has to say about this ESPN.com piece. He's written on this before..." If you refute it, people will also want to see what you have to say.

      Come on, you know that you [in the /. Cabal sense] wait to see who responds first to M$FT FUD, and then you read the followers-on [notably RMS, if he didn't get FP on the FUD] to see what they amplify and what they don't. It's human nature to want to find someone to agree or disagree with. If new media companies will recognize that people will want to spend more time online reading content and might--GASP--pay for it.

  • Considering (Score:4, Interesting)

    by geomcbay (263540) on Wednesday August 08 2001, @01:54PM (#2128990)
    Considering how tame most of the LinuxToday talkbacks to his apology are, I think its safe to say they plan to continue censoring posts that oppose the views of the editors...

    Considering THIS post, to the LT talkback:

    Thank you for the apology. Here is one reader who appreciates it and will continue to recommend Linux Today as _the_ premier news site for all things Linux.

    Cheers,

    Caleb

    How much do you want to bet Kevin Reichard is still posting under assumed names? I mean c'mon, at least be more subtle!

  • Uh-uh, sure. (Score:3, Interesting)

    by sharkey (16670) on Wednesday August 08 2001, @03:40PM (#2136168)
    like George Tirebiter which I believed readers would understand was a contrivance.

    Well, since I went to high school with a guy named Mike Hunt, a name would have to be extremely obvious, much more so than "Tirebiter," to make me suspect a fake-that's-obviously-fake name. (His full name was Michael Steven Hunt, and he went by Steven.) There was also a family at a different school with the surname Homo. There are many, many interesting and different names out there, and as always: Ass-U-Me.
  • George Tirebiter (Score:3, Insightful)

    by JWhitlock (201845) <John-Whitlock&ieee,org> on Wednesday August 08 2001, @03:46PM (#2148220)
    For those out of the loop, here's a link to the entry for Tirebiter [earthlink.net] in the Firesign Theater lexicon.

    In RealSpace, he was "the doughty unofficial mascot of USC (Univ. South. Calif.) athletic teams in earlier times, renowned for his devotion to attacking the spinning wheels of large American automobiles...."

    In the Firesign Theater world, he's the Everyman protaganist of the comedy album "Don't Crush That Dwarf, Hand Me The Pliers" (which appears to be out of print, although I found a cassette in a local record store). It's high comedy from Firesign Theater, a team that was known for a counter-cultural radio program in the sixties. It's very funny, but requires FULL attention, a strong liberal arts background, and occassionaly several listens, to get a large percentage of the jokes.

    Check out the entry for DWARF [earthlink.net] to get a feel for the humor.

    That said, even though I got the reference, I don't think seeing a post under the name George Tirebiter would make me think "Oh - It's the editor!" or "He's just joking!". I would instead think "This guy is a pretty poor satirist - it's like posting under 'Chaucer'".

  • Contrivance? Sure. (Score:4, Interesting)

    by TOTKChief (210168) on Wednesday August 08 2001, @02:03PM (#2149377) Homepage

    Yeah, I could see "George Tirebiter" being a contrivance. It's about as blaringly screaming "ignore me, I'm a mo-ron" as "Anonymous Coward". But for someone in charge to be doing it...guh.

    A few years back when I worked for TOTK.com Sports, I had a fellow staff member fake some email [or so he thought] from the current President of the United States. It sounded just a bit too much like this one guy...and when I traced it out, it was him. I "fired" [in the sense that I never let him write again] him on the spot. Though we were "new media", I wasn't going to put up with pointless bullshit. Scary to think that a college sophomore [at the time] had more balls than a "major new media company" like internet.com does at present.

    Oh well, I never read LT much anyway. This just assures that I never will.

  • so (Score:3, Funny)

    by British (51765) <british1500@gmail.com> on Wednesday August 08 2001, @01:29PM (#2149400) Homepage Journal
    So will all the names being used be apologzing?
  • by bricriu (184334) on Wednesday August 08 2001, @01:31PM (#2150010) Homepage
    I personally think that these fine gentlemen have, by virtue of their effusive apology, proved themselves to be well and truly sorry, and that we should all forgive them their minor trespasses. Who's with me?

    -Kevin Richard... I mean, uh Ben. That's it. Ben.
  • that forced sound (Score:4, Insightful)

    by benedict (9959) on Wednesday August 08 2001, @01:34PM (#2150123)
    The apology has that forced sound of someone who doesn't understand or doesn't want to understand why their actions were wrong.

    Plus it contains grammatical mistakes, which looks kind of bad when your job title includes "editor".
  • Serious matter (Score:5, Insightful)

    by doomy (7461) on Wednesday August 08 2001, @01:34PM (#2150129) Homepage Journal
    An editor of a respected news portal should never have commited something like this. In paper media it would have been much better to resign and safe face afterwards. This person using psudonames trolled LinuxToday's talkback forums and flamed Linux, Linus, SlashDot etc. Often he used anti-linux and sentiments and questioned the existance of an opensource/linux community. He should resign IMHO. If LinuxToday is to be respected, this is the only way out for this publication.
    • I have to say - SO WHAT. Every one is entitled to their opinion whether others agree with it or not. If he wants to vent at the opposition then let him. I bet half the people on Slashdot have done the same at one time or another. I know I have.
    • by Maldivian (264175) on Wednesday August 08 2001, @02:51PM (#2150398)
      I agree with the orginal poster, Kevin Reichard, should be removed from Internet.com, that is the only way the respect of this community would ever return to an otherwise good site.

      Also, I noticed Kevin Reichard seemed to be having some really weird friends posting under his Talkback [linuxtoday.com].

      A certain Mike Moore posted this under the subject of "Excellent [linuxtoday.com]",
      It takes a lot to admit this. I still dont believe astroturfing is anything to ruffle your feathers about, we all do it dont we? But I salute Kevin Reichard for taking this stance and explaining matters. This shows the maturity of Linux Today and the opensource nature of all their undertakings. Cheers
      A couple of posts below that, Eric Kiersky writes with subject "Kevin shouldnt apologize [linuxtoday.com]",
      I dont believe Kevin should have been preassured into apologizing about this. As I understand this pressure came from an individual who was fired from LinuxToday. I felt that individual's articles were more revenge based than anything to expose ethics on astroturfing. Kevin is an excellent individual and his work on Linux Today is second to non. I hope everyone takes a deep breath and just think before posting anymore slashdot induced flames on Mr. Kevin Reichard
      At first look this all seem to be optimistic well wishers giving their support to Richard. But if you ever visted the Borg [microsoft.com], you might wonder why those names seem so familiar.

      Well, it just so happens that Kevin has some very good friends working backstage [microsoft.com] at one of the best authorites on Austroturfing [tuxedo.org].

      With friends like that who needs enemies? Now, I wonder how far deep the fangs of corporate monopoly sinks in our community....
      • by Anonymous Coward on Wednesday August 08 2001, @03:39PM (#2116130)
        Alan Cox - Subject: Astroturfing ( Aug 8, 2001, 20:13:51 )
        So you've now publically admitted impersonating people in public and making libellous comments about me and other community members. Can you clear up one detail - why are you still working for internet.com/linuxtoday ?

        Alan
  • by fetta (141344) on Wednesday August 08 2001, @01:34PM (#2150146) Homepage
    It doesn't sound like the editor is acknowledging that he did anything wrong, just saying "I won't do it again because other people misunderstood."

    There are good reasons to post anonymously under some circumstances, but I don't think he gives any here. How would the debate have been any less "lively" if he had acknowledged the source of his comments all along?
  • by Anonymous Coward on Wednesday August 08 2001, @01:35PM (#2150189)
    My name is Billy Evans. I am a very sick little boy. My mother is typing this for me, because I can't. She is crying. The reason she is so sad is because I'm so sick. I was born without a body. It doesn't hurt, except when I try to breathe. The doctors gave me an artificial body. It is a burlap bag filled with leaves. The doctors said that was the best they could do on account of us having no money or insurance. I would like to have a body transplant, but we need more money. Mommy doesn't work because she said nobody hires crying people. I said, "Don't cry, Mommy," and she hugged my burlap bag. Mommy always gives me hugs, even though she's allergic to burlap and it makes her sneeze and chafes her real bad. I hope you will help me. You can help me if you forward this email to everyone you know. Forward it to people you don't know, too. Dr. Johansen said that for every person you forward this email to, Bill Gates will team up with AOL and send a nickel to NASA. With that funding, NASA will collect prayers from school children all over America and have the astronauts take them up into space so that the angels can hear them better. Then they will come back to earth and go to the Pope, and he will take up a collection in church and send all the money to the doctors. The doctors could help me get better then. Maybe one day I will be able to play baseball. Right now I can only be third base. Every time you forward this letter, the astronauts can take more prayers to the angels and my dream will be closer to coming true. Please help me. Mommy is so sad, and I want a body. I don't want my leaves to rot before I turn 10. If you don' tforward this email, that's okay. Mommy says you're a mean and heartless bastard who doesn't care about a poor little boy with only a head. She says that if you don't stew in the raw pit of your own guilt-ridden stomach, she hopes you die a long slow horrible death and then burn forever in hell. What kind of cruel person are you that you can't take five freakin' minutes to forward this to all your friends so that they can feel guilt and shame about ignoring a poor, bodiless nine-year-old boy? Please help me. I try to be happy, but it's hard. I wish I had a kitty. I wish I could hold a kitty. I wish I could hold a kitty that wouldn't chew on me and try to bury its turds in the leaves of my burlap body. I wish that very much. Thank You, Billy "Smiley" Evans
  • Excuse me? (Score:5, Insightful)

    by crowchild (326687) <melissa-postNO@SPAMdreamingcrow.com> on Wednesday August 08 2001, @01:35PM (#2150223) Homepage
    On reflection, I have to admit that anonymous posting by an editor at a news site was wrong. I stopped months ago and vow to LT readers that I will never engage in the practice again. It is too important you can trust what you read here.

    As if we should believe him? I'm well aware of the current state of today's media. Journalistic integrity is a word that most media reporters and editors seem to have forgotten.

    However, this is totally out of line, even by today's standards. Someone looking at his apology would think that he had just committed minor infractions. No, he was busily posting nastygrams about competitors and rivals [linuxjournal.com].

    He should just resign and get the heck out.

    'crow

  • by Anonymous Coward on Wednesday August 08 2001, @01:37PM (#2150305)
    I stopped months ago and vow to LT readers that I will never engage in the practice again.

    Heh.

    I've said something similar to my wife more than once. I wonder if LT readers are sharper than she is...

  • by Anonymous Coward on Wednesday August 08 2001, @01:40PM (#2150399)

    A Slashdot editor would be easy to identify from the spelling and gramatical errors.

  • Here is the talback I sent to LinuxToday.
    I'm not just offended by your anonymous postings, Mr. Reichard, I'm personally offended by your regular censorship of content in talkback posts which refuted your editorial positions. You personally censored some of my talkbacks on an editorial that you wrote, so I speak from experience. I note that many others have claimed the same, so I am not alone. I've worked as a journalist for a local small time paper and I *never* saw that kind of behavior by our editorial board. Both censorship where you have an obvious conflict of interest and anonymous postings in your own forum show you lack the ethics required for the position of Sr. Editor. Personally, I think you should be fired for breach of trust to the Linux community, and for breach of journalistic ethics overall. Until this happens I will not consider LinuxToday a reputable source for news.

    J. Maynard Gelinas
    This speaks for itself. I have no respect for this man, or how he has behaved on their forums. Internet.com should fire the man posthaste.

    --Maynard
        • Now, if you're implying that Taco and company downgrade themselves messages that criticizes them, that's another thing entirely.

          This does undoubtedly happen. It's referred to as the "bitchslap," and consists of an editor automatically moving a comment to -1, no matter what its previous rating. I remember this happening a long time ago with pb's "Will the Real Bruce Perens Please Stand Up" post - it was rated up to 5, Funny, bitchslapped by an editor down to -1, and then rated back up to 4, Funny, where it was left.

          They also often downrate posts that criticize their editorial practices - for example, the first draft of the Slashdot story on the OSDN router outage contained a comment by CmdrTaco about how they waited for knowledgeable support to show up, and "when she did, she was much less knowledgeable than we had hoped," or something to that effect. This was quickly removed from the story, and when people in the comments reposted the original text of CmdrTaco's story, noting what had been removed, all those comments were immediately rated down to -1; much faster than any users could have done.

          So it's pretty clear that the Slashdot editorship rates down comments themselves, and are not up-front about it.
      • "You can't tell my thousands of slashdot losers havent tried to start a "web design" company or some such using pronouns like "we" and "us" to make it sound like a company when it was really just one guy..."
        That's crap, it was nothing like that at all. What we had here was the editor was pretending to be a reader and trashing open source people and competitors, as well as not linking to information on competing sites. It's hypocritical to criticise Microsoft for astroturfing but say it's OK for linuxtoday. It's like the truism that people get the government they deserve - well, it applies to media as well. If there is a choice between a media site that acts like that and one that is more honest, than I feel I should support the latter one.
    • >I guess its okay for the /. editors to mod a
      >post pointing out their flaws down into the nine
      >realm of hell - but its bad that this LT guy
      >astroturfed?

      The really sad thing is of course that this is completely true, as has already been demonstrated. (you're at 0, Troll at the time of this posting).

      The Somethingawful debacle is another nice example. Everything that remotely indicated slashdot could have done something wrong was -1 within seconds.

      'We are slashdot. We are hypocrites'

      --
      GCP (come on, mod me down, see if I care)
      • by FreeUser (11483) on Wednesday August 08 2001, @02:22PM (#2149394) Homepage
        The really sad thing is of course that this is completely true, as has already been demonstrated.

        ahem. Basic logic please.

        It does not follow that, because moderators have moderated the parent to your post down to zero, that those moderators were slashdot editors. Far more likely that slashdot readers with moderator priveleges modded the post down as the flaimbait it certainly appeared to be (to me at least, although I do not have moderator priveleges right now).

        The slashdot editors are the ones who decide which stories get posted (decisions I disagree with as often as not BTW), not those readers who happen to have moderator priveleges at a given moment.
        • That's not entirely the case. See my explanation in another thread [slashdot.org] in this story.
          • Thanks. That was very interesting (and the slashdot editors deserve to be called on the carpet for that sort of thing). My critique of your logic in your previous statement stands, but my personal opinions as to the veracity of your accusations against the slashdot editors has been modified from "yeah, right" to "hmm...there may be something to what you say."

            Hopefully the /. editors will take this sort of criticism for what it is and modify their behavior in the future, rather than "bitchslapping" (is that your term, or theirs?) posts like these down. People do fuck up, and it is through being called on it, and changing one's behavior, that not only goods and services such as slashdot are improved, but so are we as people.
          • A Slash editor who is logged in (editor accounts are separate from user accounts, but most /. editors seem to use the same name) has infinite moderation points, plus the ability to delete posts.

            And yes, they do moderate: I remember Hemos telling [wpi.edu] the WPI ACM [wpi.edu] that they spend time moderating down the trolls after a story goes live.

        • Slashdot posted a link to a site which already had trouble paying its bandwidth. Of course it was slashdotted into oblivion. The owner responded by redirecting all slashdotters to goatse.cx.

          Every post which said something about this was modded down instantly, and the front page claimed
          'link removed because people were being redirected randomly'.

          Randomly eh?

          --
          GCP
    • modding down? haha. I remember times when posts and even whole _threads_ were removed completely. ("technical difficulties" I believe was an excuse)
    • 1) The editor at a publication repeatedly and knowingly lied in the publication.
      2) The editor at a publication intentionally deceived many people about a range of different matters, frequently to his own benefit, and to the detrement of others.
      3) The editor at a publication published without identifying himself as an editor.
      4) The editor at a publication (allegedly) censored user feedback to make his posts look more supported by the community than was in fact the case.
      I submit that when a new site publishes without regard to the truth, then it should cease to be considered a news site.

      Warning: IANAL
      To the extent that money was paid, this appears to me as a form of fraud. Actually, it definitely appears to me to be fraud. To the extent that money was involved, it looks legally actionable. The question is probably, who had jurisdiction and does anyone who paid want to make their association with this explicit. So he probably won't be charged.

    • Huh? I think you are missing the point. Kevin seemed to miss the point too in his "apology" post.

      I doubt anyone thought George Tirebiter was someone's real name...

      Nobody cares that these troll posts were made using an alias, per se, they care that the person using the alias to post trolls was also an editor. The name he used, and its ability to be easily recognized as a pseudonym are totally irrelevant.

      • While I agree that /. is not exactly neutral in the way things are presented, at least I know that a lot of things tend to be slanted (not always justly). If something is presented to me on /. I would filter it through an anti-anti-MS filter. So if a link is pro MS it must be true....

        Those who would respond "its their website, they can do with it what they want," should ask themselves if the same applies to MS's smarttags.
        It is their site and therefore it is NOT up to MS (or SmartTags) to modify